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- Tasks: Lead marketing for trendy fashion brands, creating campaigns and managing influencer relations.
- Company: Join a dynamic team representing popular lifestyle brands like Pretty Green and Kappa.
- Benefits: Enjoy 25 days off, generous discounts, pension scheme, and more perks!
- Why this job: Be part of a creative environment that values innovation and collaboration in fashion marketing.
- Qualifications: Experience in marketing and communications is essential; creativity and teamwork are key.
- Other info: Flexible working options and opportunities for personal growth within the company.
The predicted salary is between 43200 - 72000 £ per year.
Purpose of the role: To lead the marketing team across a range of contemporary fashion and lifestyle brands (Pretty Green, Arctic Army, A-COLD-WALL, Albam, PREVU, Velvet and Kappa), devising engaging consumer and wholesale campaigns, while leveraging press and influencer relations to grow brand visibility and achieve seasonal KPIs.
Main duties and responsibilities:
- To develop and oversee the marketing and communication strategies across a range of internal brands.
- Working with the e-commerce team to engage in effective digital strategies.
- Working with the Sales teams and commercial brand leads (internal and external) to deliver on seasonal KPIs.
- Devise communications strategies to engage press and influencers.
- Work with internal legal counsel on all contracting matters.
- Management of budgets.
- Devising creative treatments for brand activations, utilising internal and external creative resources.
- Working with collaborative partners.
- Analyse the success and failure reports of any projects and ensure proactive recommendations for improvements for future events are then implemented in the following season.
- Ensure performance metrics with relation to the brand and their marketing activity are monitored and clearly communicated back to the brand.
- Manage internal workflows between teams in relation to marketing activities.
Please note, the roles and responsibilities listed above are indicative of the position and are not exhaustive and the role includes actions based on any reasonable requests by a line manager.
The successful candidate will enjoy access to a variety of discretional benefits such as:
- 25 days annual leave entitlement + plus Bank holidays each year
- Generous staff discount across a variety of brands
- Auto-enrolment into company pension scheme
- Cycle to work scheme
- Seasonal ticket loan
- Charity time-bank scheme
- Ability to purchase additional annual leave
Contact Detail:
Four Marketing Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Manager
✨Tip Number 1
Familiarise yourself with the brands you'll be working with. Research their marketing strategies, recent campaigns, and brand values. This knowledge will help you demonstrate your understanding of their market position during interviews.
✨Tip Number 2
Network within the fashion and lifestyle industry. Attend relevant events, engage with influencers, and connect with professionals on platforms like LinkedIn. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past marketing campaigns you've managed. Highlight how you measured success and what improvements you implemented based on data analysis, as this aligns with the role's responsibilities.
✨Tip Number 4
Be prepared to discuss your experience with budget management and collaboration across teams. Think of examples where you successfully managed resources or worked with different departments to achieve marketing goals, as this is crucial for the role.
We think you need these skills to ace Marketing and Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, particularly within the fashion and lifestyle sectors. Use specific examples of campaigns you've led or contributed to that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brands mentioned in the job description. Discuss how your skills and experiences make you the perfect fit for leading their marketing team and achieving seasonal KPIs.
Showcase Your Digital Skills: Since the role involves working with e-commerce teams, emphasise your experience with digital marketing strategies. Include any relevant metrics or successes from past roles that demonstrate your ability to drive online engagement.
Highlight Collaboration Experience: The job requires working with various teams and partners. Provide examples of successful collaborations you've been part of, detailing how you managed workflows and communication between different stakeholders.
How to prepare for a job interview at Four Marketing Group
✨Know the Brands Inside Out
Familiarise yourself with the brands you'll be working with, such as Pretty Green and A-COLD-WALL. Understand their target audience, brand values, and recent campaigns to demonstrate your passion and knowledge during the interview.
✨Showcase Your Digital Savvy
Since the role involves working closely with the e-commerce team, be prepared to discuss your experience with digital marketing strategies. Highlight any successful campaigns you've led that involved social media, email marketing, or influencer partnerships.
✨Prepare for Budget Management Questions
As budget management is a key responsibility, think of examples where you've successfully managed a marketing budget. Be ready to discuss how you prioritised spending and measured ROI on various campaigns.
✨Demonstrate Collaborative Skills
This role requires working with various teams, so be prepared to share examples of how you've effectively collaborated with sales, legal, and creative teams in the past. Highlight your communication skills and ability to manage workflows.
