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For Companies At a Glance
- Tasks: Support the PR team with media outreach, events, and digital initiatives.
- Company: Join Liberty Retail, a leading luxury retailer in beauty, fashion, and interiors.
- Benefits: Gain hands-on experience in a fast-paced environment with potential for growth.
- Why this job: Perfect for those passionate about PR, media, and lifestyle trends.
- Qualifications: Strong organizational skills and a proactive attitude are key; previous experience is a plus.
- Other info: This role offers a chance to develop your PR skills while working with top influencers.
Position:
As PR Assistant you will provide essential support to the PR team in their day-to-day operations, assisting with media outreach, sample coordination, events, and digital initiatives across Liberty Retail’s beauty, fashion, and interiors categories. Reporting to the PR & Communications Lead, the role is focused on helping to raise Liberty’s brand profile while gaining hands-on experience in a fast-paced PR environment.
Main Responsibilities:
- Provide day-to-day support to the PR team in executing Liberty Retail’s UK PR activities.
- Assist with media and influencer outreach, including responding to enquiries, sending press releases, coordinating sample send-outs, and supporting press and influencer events.
- Help secure media coverage across print, digital, and social platforms by assisting with pitching stories and building relationships with journalists and influencers.
- Draft press materials such as media alerts, newsletters, and event invitations.
- Coordinate sample loans and product send-outs, ensuring smooth tracking and organisation.
- Assist in maintaining relationships with journalists and influencers across fashion, beauty, and lifestyle sectors.
- Support event planning, logistics, and on-site coordination for press and influencer events.
- Stay updated on emerging social media trends, including Instagram and TikTok, as well as competitor activity.
- Help monitor and track press coverage, influencer activity, and PR campaign performance as well as build impact reports.
- Provide administrative support to the PR & Communications team, including maintaining databases and assisting with vendor relationships.
Skills & Qualifications:
- Strong organisational skills with a detail-oriented and professional approach to tasks.
- A proactive attitude, with the ability to multitask and prioritise effectively.
- Strong written and verbal communication skills.
- Interest in media, fashion, beauty, and lifestyle trends, with a willingness to learn and grow within the PR field.
- Proficient using Microsoft Office programs (PowerPoint, Excel, Word, Outlook). Experience with media monitoring software is a bonus.
- A team player with a collaborative mindset and a positive attitude.
- Previous internship or work experience in PR, marketing, or communications is desirable but not essential.
This role is an excellent opportunity for a motivated individual to develop their PR skills and gain experience working with a leading luxury retailer.
Liberty. | PR Assistant employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Liberty. | PR Assistant
✨Tip Number 1
Familiarize yourself with Liberty's brand and its unique position in the beauty, fashion, and interiors sectors. Understanding their values and recent campaigns will help you engage more effectively during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the PR industry, especially those who have experience in fashion and beauty. Attend relevant events or join online communities to connect with potential mentors or colleagues who can provide insights and advice about working in this field.
✨Tip Number 3
Stay updated on current trends in social media and PR strategies. Being knowledgeable about platforms like Instagram and TikTok, as well as how brands are leveraging them for PR, will show that you're proactive and ready to contribute to Liberty's digital initiatives.
✨Tip Number 4
Prepare to discuss your organizational skills and any relevant experiences you have had in managing multiple tasks. Think of specific examples where you successfully coordinated events or managed communications, as this will highlight your suitability for the fast-paced environment at Liberty.
We think you need these skills to ace Liberty. | PR Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, marketing, or communications. Emphasize any internships or projects that showcase your organizational skills and interest in media, fashion, and beauty.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for PR and your understanding of Liberty's brand. Mention specific examples of how you can contribute to their PR activities and your eagerness to learn in a fast-paced environment.
Showcase Your Communication Skills: Since strong written and verbal communication skills are essential for this role, ensure your application is free from errors and clearly conveys your ideas. Consider including a brief writing sample if relevant.
Research Liberty Retail: Familiarize yourself with Liberty's brand, values, and recent PR campaigns. This knowledge will help you tailor your application and demonstrate your genuine interest in the company during the selection process.
How to prepare for a job interview at Liberty.
✨Show Your Passion for PR
Make sure to express your enthusiasm for public relations and the beauty, fashion, and lifestyle sectors. Share any relevant experiences or projects that demonstrate your interest and knowledge in these areas.
✨Highlight Your Organizational Skills
Since the role requires strong organizational skills, be prepared to discuss specific examples of how you've successfully managed multiple tasks or projects in the past. This will show that you can handle the fast-paced environment of the PR team.
✨Demonstrate Communication Skills
As communication is key in PR, practice articulating your thoughts clearly and confidently. Be ready to showcase your writing skills by discussing any press materials or communications you've created before.
✨Stay Updated on Trends
Research current trends in social media, especially on platforms like Instagram and TikTok. Being knowledgeable about emerging trends will not only impress the interviewers but also show your proactive attitude towards learning in the PR field.
