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For Companies At a Glance
- Tasks: Manage PPC campaigns, optimise performance, and produce insightful reports for clients.
- Company: IDHL is a leading digital agency with over 20 years of experience in performance marketing.
- Benefits: Enjoy hybrid working, generous holiday, performance bonuses, and personal development opportunities.
- Why this job: Join a dynamic team, work with cool clients, and grow your skills in a supportive environment.
- Qualifications: Experience in paid media, strong analytical skills, and proficiency in Google Ads and Microsoft Ads required.
- Other info: This role offers a mix of office and home working, with regular client meetings.
The predicted salary is between 28800 - 42000 £ per year.
With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital. Our portfolio of services spans performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we are our client’s key partner in growth. Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver. Our superpower is helping ambitious brands accelerate their growth in the digital economy.
But what’s in it for you? Aside from working with some of the best in the business, we offer a variety of benefits all aimed at making your life that little bit sweeter:
- Performance-based bonus schemes
- 26 days holiday plus bank holidays and a birthday lie-in
- Two additional days for wellbeing and a volunteering day
- Additional annual leave purchase scheme or trade leave you don’t use for extra salary
- Hybrid working (a mix of office and home-based for many of our roles)
- Financial support from Salary Finance and Bippit
- Company pension scheme and health care cash plan
- Private health care dependent on length of service
- Clear training and progression programme
- Free mortgage advice from experts
- Regular company events and awards
- Employee perks portal
- Plus many more, visit our careers page for more details
Invested in your growth. Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.
Inclusivity matters to us. We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.
About The Role
Your role as Senior PPC Executive: As a Senior PPC Executive you will be working within our Paid Media team managing a small portfolio of clients across multiple platforms and a variety of budgets. In addition to this, you will work closely with technical account managers, implementing and tracking paid search and display campaigns for a range of websites, across a varied client portfolio, with a view to generating targeted traffic and increasing conversions. Anyone coming into this role will have a keen eye for detail, along with a passion for the industry and teamwork.
Main Accountabilities:
- Responsible for producing weekly/monthly reports with detailed commentary, insights and actions
- Work alongside Account Managers and peers to drive performance and growth for clients
- Build search, display, video, shopping and PMax campaigns
- Optimise campaigns across multiple platforms, including Google Ads and Microsoft Ads
- Undertake keyword research analysis
- Budget management
- Ad Copy writing and testing
- Completing regular Search Query reporting
- Manage a portfolio of clients’ paid search campaigns, across multiple networks
- Conduct calls with clients and sales to discuss and plan campaigns
- Setup, implement, track and optimise PPC campaigns across several search engines and markets
- Undertake and be responsible for keyword research, analysis and strategy
- Tracking setup (including tracking codes generation, goals and funnels setup)
- Prepare and deliver monthly reports & attend monthly progress meetings with clients
- Analyse PPC campaign performance and recommend next steps
- Understand the objectives of, and participate in creating quarterly reports, client decks and future roadmaps in line with the agreed KPI’s
- Delegate appropriate tasks to Executive
Core Knowledge and Skills:
- Strong organisational skills
- Excellent written and verbal communication skills
- Strong customer service ethos and ability to build lasting relationships
- Meticulous attention to detail
- Strong knowledge of Excel
- Knowledge of the Google and Microsoft Ads interfaces
- Knowledge of how measurement and tracking works
- Knowledge of common metrics within paid media
- Knowledge of Google Analytics
- Ability to delegate tasks and support executives to ensure all tasks are completed to deadlines
- Strong understanding of audience and targeting skills
- Strong time management skills
- A positive, can-do attitude
- Display exceptional traits of ownership and accountability
- Proactively improve performance on accounts
- Comfortable in supporting peers and knowledge sharing
- Previous experience in handling client calls
Qualification/Experience Requirements:
- Previous experience within a paid media environment
- Strong knowledge of the search engine marketing industry
- Demonstrable experience in a PPC role gained from a search agency or in-house position
- Evidence advanced knowledge of common metrics within paid media
- Strong knowledge of Excel
- Experience in search, display, video and shopping campaigns
- Completion of the core Google Ads certificates
- Sound understanding of additional channels e.g. social, programmatic & retail
- Experience in confidently building roadmaps and advising clients on strategy in line with agreed KPI’s
This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day. You must be available to travel frequently to client meetings.
Senior PPC Executive employer: IDHL
Contact Detail:
IDHL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Network with professionals in the PPC space, especially those who work at IDHL or similar companies. Attend industry events or webinars to make connections and learn more about the company culture, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share insights on what worked, what didn’t, and how you optimised performance. This practical experience will demonstrate your capability and understanding of the role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss metrics and data analysis. Familiarise yourself with common PPC metrics and be ready to explain how you’ve used data to drive decisions in previous roles. This will highlight your expertise and fit for the position.
We think you need these skills to ace Senior PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and digital marketing. Focus on specific achievements, such as successful campaigns you've managed, and quantify results where possible.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PPC and the digital marketing industry. Mention why you want to work at IDHL specifically and how your skills align with their goals.
Showcase Your Knowledge: In your application, demonstrate your understanding of key PPC metrics and tools like Google Ads and Microsoft Ads. Mention any certifications you hold, especially those related to Google Ads.
Highlight Teamwork and Communication Skills: Since the role involves working closely with account managers and clients, emphasise your teamwork and communication skills. Provide examples of how you've successfully collaborated in previous roles.
How to prepare for a job interview at IDHL
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of PPC strategies and metrics. Be prepared to discuss your experience with Google Ads and Microsoft Ads, as well as any successful campaigns you've managed in the past.
✨Demonstrate Analytical Skills
Since the role involves analysing campaign performance, be ready to talk about how you approach data analysis. Share examples of how you've used data to optimise campaigns and improve results for clients.
✨Prepare for Client Interaction Scenarios
As a Senior PPC Executive, you'll be handling client calls and meetings. Prepare for potential questions about how you would manage client expectations and communicate campaign progress effectively.
✨Highlight Team Collaboration Experience
This role requires working closely with account managers and peers. Be sure to share examples of how you've successfully collaborated with others in previous roles, showcasing your teamwork and communication skills.
