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- Tasks: Lead innovative marketing campaigns and drive brand growth in a dynamic environment.
- Company: Align Technology is a leader in medical devices, focused on transforming smiles and lives.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Join a passionate team making a real impact in healthcare and brand engagement.
- Qualifications: 7+ years in brand management with strong commercial skills and a degree in Marketing or Business.
- Other info: This role offers a chance to work in a fast-paced, collaborative environment.
The predicted salary is between 64000 - 84000 £ per year.
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Description
Department: Marketing
Location: EMEA-United Kingdom
Description
Align Technology is looking for a highly skilled and results-driven Marketing Brand Manager to join our growing UK team. The ideal candidate will have strong commercialization skills, a deep understanding of brand management, and a proven track record of successfully launching marketing campaigns and managing omnichannel activities. A solid understanding of sales and how marketing initiatives drive revenue will be essential to ensure alignment with business objectives. This is an exciting opportunity for a strategic marketer who is passionate about driving brand growth, enhancing customer engagement, and delivering impactful marketing strategies that make a difference.
Key Responsibilities 6. Reporting and Analysis:
- Brand Strategy Execution:
- Develop and implement comprehensive brand activation plans for our portfolio in the UK market.
- Identify and analyze market trends, customer insights, and competitive landscape to inform branding initiatives.
- Collaborate with cross-functional teams to align brand strategies with business objectives and sales targets.
- Brand Positioning and Messaging:
- Define and communicate the brand\’s value proposition and key messaging for different customer segments.
- Ensure consistent brand messaging across all marketing materials, communications, and channels.
- Work closely with legal and compliance teams to ensure messaging adheres to industry standards and regulations.
- Marketing Campaigns and Promotions:
- Plan and execute innovative marketing campaigns and promotional activities to increase brand visibility and product awareness.
- Collaborate with cross functional teams to leverage digital platforms and social media for brand promotion.
- Monitor and evaluate campaign performance and customer engagement to optimize future marketing efforts.
- Product Launches and Lifecycle Management:
- Lead the planning and execution of new product launches in the UK market.
- Manage the brand lifecycle, ensuring alignment with market needs and driving continuous brand growth.
- Work with sales teams to provide tools and training that support successful product adoption. Build sales training in collaboration with the commercial teams to effectively launch projects and innovations.
- Stakeholder Engagement and Relationship Building:
- Build and maintain strong relationships with key stakeholders, including distributors, healthcare professionals, and industry influencers.
- Represent the company at industry events, conferences, and meetings to enhance brand visibility and engagement.
- Build strong relationships with the commercial team to gather insights, adapt strategies based on their feedback, and effectively communicate and drive the value of brand initiatives
- Track and report on brand performance metrics and KPIs.
- Conduct regular brand health assessments and present insights and recommendations to senior management.
- Manage the brand budget and ensure effective allocation of resources.
Skills, Knowledge & Expertise
- Education: A degree in Marketing, Business, or a related field is preferred.
- Experience: 7+ years of experience in brand management, product marketing or a similar role with a proven track record in developing and executing successful brand campaigns, preferably within the medical device, healthcare, or consumer goods industries.
- Skills: Commercial skills, omnichannel expertise, analytical & strategic thinking, budget management, strong leadership, excellent presentation and communication skills.
- Proven experience in and a passion for brand building, campaign planning and marketing activation.
- Understanding of traditional and emerging marketing channels.
- Experience in working with agencies.
- Ability to work in a highly matrixed and geographically diverse business environment.
- Hands-on self-starter who enjoys a fast-paced, fast-growing and always changing environment and can manage multiple projects at a time.
- Teamwork: Ability to work both independently and collaboratively
- Commercial acumen
Applicant Privacy Policy
Review our Applicant Privacy Policy for additional information.
Equal Opportunity Statement
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Medical Equipment Manufacturing
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Senior Marketing Manager employer: Align Technology
Contact Detail:
Align Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with Align Technology's brand and products. Understanding their market position and recent campaigns will help you tailor your discussions during interviews, showcasing your genuine interest and knowledge about the company.
✨Tip Number 2
Network with current or former employees of Align Technology on platforms like LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlighting your experience in omnichannel marketing and how it drove revenue will resonate well with the hiring team, as they are looking for proven results.
✨Tip Number 4
Stay updated on industry trends, especially within the medical device and healthcare sectors. Being able to speak knowledgeably about current challenges and opportunities in these areas will demonstrate your strategic thinking and readiness for the role.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing campaigns. Use specific examples that demonstrate your success in driving brand growth and managing omnichannel activities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Align Technology's brand values. Mention how your skills align with the key responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasise your commercial skills, analytical thinking, and experience with budget management. Make sure to mention any familiarity with traditional and emerging marketing channels, as well as your ability to work in a fast-paced environment.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful campaign metrics or revenue growth you have driven in previous roles. This will help demonstrate your impact and effectiveness as a marketer.
How to prepare for a job interview at Align Technology
✨Showcase Your Brand Management Experience
Be prepared to discuss your previous roles in brand management, particularly any successful campaigns you've led. Highlight specific metrics that demonstrate your impact on brand growth and customer engagement.
✨Understand the Market Landscape
Research Align Technology and its position within the medical device industry. Familiarise yourself with current market trends, customer insights, and competitors to show your strategic thinking during the interview.
✨Demonstrate Omnichannel Expertise
Since the role requires managing omnichannel activities, be ready to discuss your experience with various marketing channels. Share examples of how you've effectively integrated digital platforms and traditional marketing strategies.
✨Prepare for Stakeholder Engagement Scenarios
Think about how you would build relationships with key stakeholders. Prepare examples of past experiences where you successfully collaborated with cross-functional teams or engaged with industry influencers to enhance brand visibility.
