Brodie Cashmere | Marketing Manager

Brodie Cashmere currently has an exciting opportunity for a Marketing Manager to join a quintessentially British, sustainable luxury Fashion brand located in Leeds. Specialising in the industry of luxury cashmere clothing & accessories the ideal candidate will be responsible for developing creative and compelling content as well as driving brand growth and customer acquisition through various digital media platforms.

This is an excellent time to join a fun and dynamic business with excellent potential for career growth.

Key Responsibilities & Accountabilities:

· End-to-end responsibility for the marketing calendar including but not limited to ideation, planning & execution of trading activity to ensure clear omnichannel execution alignment across all channels, across US, UK and EU.

· Reporting to the brand founders you will be working to develop and deliver marketing and PR strategies to achieve maximum exposure with the right audiences that deliver brand awareness, growth in sales and community growth.

· Manage the marketing budget.

· Ownership of marketing calendar. Proposing, monitoring, and actioning sales promotions, launch activities, and influencer activations.

· Ownership of social media calendar, including ideation, content creation, posting and community management across all organic channels.

· In-depth understanding of Shopify.

· Ownership of Shopify site, including but not limited to product uploads, product launches, product merchandising, regular site updates and back-end maintenance.

· Ownership of email marketing activity including planning, ideation, creation and analysis.

· Ownership of CRM content through Klaviyo and Shopify. An understanding of e-commerce email flows in both platforms is advantageous.

· Run and manage paid adverts to maximise online presence with reference to return on ad spend.

· Drive innovation and new practices, keep on top of the latest trends and competitor activity, and bring new partnership ideas.

· Preparation of various reports, analyses and comments on digital marketing activity, web sales and competitor commentaries

· Graphic design to ensure digital (email and organic social) content corresponds with the appropriate marketing messages.

· Manage and execute all brand creative, including e-commerce and campaign shoots (D2C & B2C)

· Involvement with wholesale tradeshows and marketing.

Knowledge & Experience:

– Demonstrable marketing experience

– Experience in managing digital and social media campaigns (organic & paid)

– Experience working with Shopify, Klaviyo, Mailchimp, Attentive or comparable platforms.

– Social Media fluency with Instagram, TikTok, YouTube, Facebook, and LinkedIn

– Experience briefing external third parties on creative direction.

– Prior experience in coordinating 360° marketing campaigns within the fashion industry

– Efficient in Adobe Photoshop / and or Adobe Creative Suite.

Skills & Abilities:

– A strong and hands-on personality who can work well in an entrepreneurial fast-moving company, taking ownership of the marketing requirements of the business.

– Strong, successful marketing record in the fashion industry and an in-depth knowledge of the UK vs. US markets.

– Knowledge of the European and Asian markets would be helpful.

– Proven administration and organisational skills

– Excellent reading and writing English proficiency

– Working knowledge of Photoshop or similar design software

– Good verbal and written communication

– A team player

– Passion for sustainability

– High attention to detail

– Self-motivated entrepreneurial mindset

– Ability to work effectively in a positive, challenging, and fast-paced environment.

• Ability to create engaging