Business Systems Analyst (Sales & Marketing)

Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation by creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs. We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience.

The Business Systems Analyst – Sales & Marketing is a pivotal role that focuses on gathering, analysing, and documenting requirements specifically related to sales and marketing systems. This role involves working closely with stakeholders to ensure that technology solutions meet the needs of the sales and marketing teams, drive business objectives, and improve operational efficiency.

• Requirements Gathering: Work closely with sales, marketing, and other stakeholders to understand business needs and gather detailed system requirements for sales and marketing tools (e.g., CRM systems, marketing automation platforms, analytics tools).
• Business Process Analysis: Analyse existing sales and marketing processes and workflows to identify areas for improvement or automation through technology.
• System Requirements Definition: Define detailed system requirements for sales and marketing platforms, including CRM tools (e.g., Salesforce), marketing automation systems, analytics platforms, and reporting tools.
• Collaboration: Collaborate with IT teams, software vendors, and business units to ensure that sales and marketing systems meet user needs.
• Documentation: Create clear and concise documentation, including epics, user stories, use cases, requirements specifications, process flows, and system functionality documents.
• Testing and Validation: Assist in the development of test cases and testing procedures for new or updated sales and marketing systems.
• Prioritisation: Help prioritise system requirements based on business needs, resource availability, and the potential business impact.
• Communication and Change Management: Provide clear, timely communication to finance stakeholders regarding system changes, expected impacts, timelines, and training.
• Reporting and Analytics: Collaborate with stakeholders to ensure that sales and marketing provide accurate and actionable reports and analytics.

• Minimum of 3-5 years of experience in business analysis or a related field.
• Experience with Salesforce and CRM Systems; Salesforce certification is preferred.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Familiarity with business analysis tools and techniques (e.g., JIRA, Confluence, MS Visio).
• Knowledge of industry-standard methodologies and frameworks (e.g., BABOK, BPMN).
• Experience working in an Agile/Scrum environment is preferred.
• Finance / Accountancy certification is preferred.

• High level of attention to detail and accuracy.
• Ability to work effectively in a team environment.
• Ability to adapt to changing business needs and priorities.
• Proactive approach to identifying and solving problems.
• Strong influencing skills, particularly around MVP delivery, to drive incremental change.

We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.

We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.

We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.

Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials. We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.