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- Tasks: Manage and optimise social media for healthcare clients, creating engaging content across platforms.
- Company: Inizio Evoke is a health-focused marketing agency dedicated to making health more human.
- Benefits: Enjoy hybrid working, generous leave, health insurance, and a discretionary bonus scheme.
- Why this job: Join a dynamic team that values creativity and innovation in the healthcare sector.
- Qualifications: 3+ years in social media management, strong copywriting skills, and experience with paid advertising.
- Other info: Open to remote work; diversity and inclusion are core company values.
The predicted salary is between 28800 - 43200 £ per year.
At Inizio Evoke, we put the soul into science, use empathy as our measure of excellence and commit to only brave action – because health deserves so much more. Our health first, sector second approach covers the full spectrum of marketing and communications, using insight driven creativity to inspire meaningful behaviour change across multiple channels and audiences. We believe everyone has a purpose at Inizio Evoke, and it’s everyone’s role to make health more human.
The opportunity
We are seeking an experienced and proactive Social Media & Content Manager with healthcare experience, to cover a 6-month maternity leave. This role will be responsible for planning, creating, managing, and optimising organic and paid social media activity for a portfolio of clients, while delivering measurable impact across content performance, community growth, and strategic innovation.
Day to day responsibilities include:
- Develop and manage strategic content calendars across Instagram, Facebook, and LinkedIn.
- Write platform-specific, engaging copy aligned to brand tone and audience preferences.
- Schedule, publish, and optimise social content to maximise reach and engagement.
- Adapt creative assets and copy based on evolving platform formats and requirements.
- Monitor content performance and produce regular reporting with actionable insights.
- Present content calendars, performance results, and optimisation strategies to clients.
- Implement follower growth strategies aligned with client objectives.
- Stay ahead of platform trends, emerging formats, and user behaviours to keep content innovative and relevant.
- Proactively identify strategic improvements to strengthen client social media presence.
- Plan, launch, and manage paid social campaigns across Meta (Facebook/Instagram) and LinkedIn.
- Define campaign objectives, targeting, creative direction, and budget allocations.
- Monitor campaign performance and make ongoing optimisations to improve ROI.
- Produce post-campaign analysis reports, including insights and strategic recommendations.
- Manage annual paid media budgets, ensuring smart allocation and spend efficiency.
- Plan and execute strategic boosting of posts, based on performance goals and campaign priorities.
- Boost content to enhance reach and engagement where appropriate.
- Create and manage Facebook events in support of campaign or brand initiatives.
- Remain up to date with algorithm changes and best practices to ensure content effectiveness.
- Create persuasive pitch decks for new business and growth opportunities.
- Develop clear, engaging presentation slides that align with strategic storytelling.
- Confidently present to clients and stakeholders, adapting communication style as needed.
- Work closely with internal teams to refine messaging and ensure brand consistency.
- Use Brandwatch to monitor brand sentiment, competitor activity, and industry trends.
- Extract insights to guide content planning and audience engagement.
- Create reports and strategic recommendations based on listening data.
- Spot emerging risks or opportunities by analysing conversations and trends.
What you’ll bring:
- 3+ years experience in an agency (or similar) role.
- Proven experience managing social media for brands across multiple platforms.
- Strong copywriting skills with the ability to tailor tone and message to various audiences.
- Hands-on experience with paid social advertising (Meta & LinkedIn essential).
- Analytical mindset with experience using reporting tools and interpreting data.
- Familiarity with social listening platforms, particularly Brandwatch.
- Excellent presentation and communication skills.
- Organised, detail-oriented, and capable of managing multiple projects simultaneously.
- Comfortable working collaboratively in a fast-paced environment.
Our offer to you:
This role can be based from any of our UK offices Brighton, London, Manchester or Macclesfield on a hybrid working model, we are also happy to support a UK based fully remote employee for this role. Benefits include:
- Generous annual leave including the time between Christmas and New Year off.
- Contributory company pension scheme.
- Dynamic working.
- Health insurance.
- Income protection insurance.
- Discretionary bonus scheme.
- Season ticket loan.
Don’t meet every job requirement? That’s okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role, but your experience doesn’t perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
Social Media Manager- FTC Manchester, United Kingdom Social employer: Inizio Evoke
Contact Detail:
Inizio Evoke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager- FTC Manchester, United Kingdom Social
✨Tip Number 1
Familiarise yourself with the latest trends in healthcare social media. Follow industry leaders and engage with their content to understand what resonates with audiences. This will not only enhance your knowledge but also give you insights to discuss during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies of past social media campaigns you've managed. Highlight how you used data to drive decisions and improve performance, as this aligns perfectly with the role's focus on measurable impact.
✨Tip Number 3
Practice your presentation skills by creating mock pitch decks for hypothetical clients. Tailor your storytelling to demonstrate how you would approach their social media strategy, which is a key responsibility in this role.
✨Tip Number 4
Network with professionals in the healthcare marketing space. Attend relevant webinars or local meetups to connect with others in the field. This can provide valuable insights and potentially lead to referrals for the position at Inizio Evoke.
We think you need these skills to ace Social Media Manager- FTC Manchester, United Kingdom Social
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in the healthcare sector. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health communication and your understanding of the role. Mention specific achievements in previous roles that align with the responsibilities listed in the job description.
Showcase Your Copywriting Skills: Since strong copywriting skills are essential for this role, consider including examples of your work or links to social media campaigns you've managed. This will give the hiring team a taste of your writing style and creativity.
Prepare for Presentation: As the role involves presenting to clients, be ready to discuss how you would approach creating engaging content calendars and optimising social media strategies. Think about how you can demonstrate your analytical mindset and ability to adapt communication styles.
How to prepare for a job interview at Inizio Evoke
✨Showcase Your Social Media Savvy
Make sure to highlight your experience with various social media platforms, especially Instagram, Facebook, and LinkedIn. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your ability to create engaging content that resonates with audiences.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've used data to inform your social media strategies. Discuss any tools you've used, like Brandwatch, and how you've interpreted data to optimise campaigns and improve ROI.
✨Prepare for Creative Discussions
Expect to talk about your creative process in developing content calendars and copy. Bring examples of your work that showcase your ability to adapt messaging to different audiences and platform requirements, as well as any innovative ideas you have for future campaigns.
✨Practice Your Presentation Skills
As you'll need to present content calendars and performance results to clients, practice delivering your ideas clearly and confidently. Tailor your communication style to suit different stakeholders, and be ready to answer questions or provide insights based on your presentations.
