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- Tasks: Manage CRM platforms and execute email marketing campaigns across multiple brands.
- Company: Join a fast-growing, innovative business in shipping, logistics, and print industries.
- Benefits: Enjoy a dynamic work environment that fosters personal growth and new ideas.
- Why this job: Be a key player in shaping effective digital strategies and improving campaign performance.
- Qualifications: 2+ years in CRM management and email marketing; proficiency in HubSpot and Salesforce required.
- Other info: Stay updated with the latest trends in digital marketing and CRM innovation.
The predicted salary is between 28800 - 48000 £ per year.
This is an exciting opportunity to join a fast-growing, multi-brand business operating in the shipping, logistics, and print industries. With a strong UK and Ireland presence and backed by a larger international group, the company is known for its innovation, customer-first ethos, and collaborative culture. They manage a portfolio of well-known brands and offer a dynamic working environment that encourages new ideas and personal growth.
The business is looking for a data-driven, detail-oriented Digital Marketing Specialist to take charge of CRM operations and email marketing campaigns across multiple brands. This role is ideal for someone who thrives in a varied, fast-paced setting and enjoys digging into data to improve campaign performance. The successful candidate will be a key player in delivering effective digital strategies, contributing to both tactical execution and broader marketing planning.
What you will be doing...
- Manage and optimise CRM platforms (e.g., HubSpot, Salesforce) for campaign execution and customer engagement
- Plan and deliver email marketing campaigns—from segmentation and automation to performance tracking
- Conduct A/B testing and report on key metrics (open rates, conversion rates, etc.)
- Develop and refine content for emails, social media, and digital platforms
- Collaborate with the wider marketing team to ensure campaigns align with strategic goals
- Maintain and update customer databases to enable smart targeting and personalisation
- Stay up to date with trends in digital marketing, email automation, and CRM innovation
What you’ll need…
- 2+ years of experience in CRM management, email marketing, and campaign analytics
- Proficiency with tools such as HubSpot, Salesforce, Google Analytics
- Solid understanding of digital marketing fundamentals (SEO, PPC, social media)
- Strong analytical skills and A/B testing experience
- Excellent communication skills and a keen eye for detail
- Experience with platforms like Mailchimp or Klaviyo is a plus
Digital Marketing Specialist (Lancashire) employer: Placed
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist (Lancashire)
✨Tip Number 1
Familiarise yourself with the specific CRM platforms mentioned in the job description, like HubSpot and Salesforce. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of past campaigns where you conducted A/B testing. Be ready to discuss how your insights led to improved performance metrics, as this will demonstrate your data-driven approach.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially around email automation and CRM innovations. Mentioning recent developments or tools you've explored can highlight your passion for the field and your commitment to continuous learning.
✨Tip Number 4
Network with professionals in the digital marketing space, particularly those who work with CRM systems. Engaging in conversations on platforms like LinkedIn can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Digital Marketing Specialist (Lancashire)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM management and email marketing. Use specific examples of campaigns you've worked on, particularly those that demonstrate your analytical skills and familiarity with tools like HubSpot or Salesforce.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, especially your ability to manage CRM platforms and conduct A/B testing. Show that you understand their customer-first ethos.
Showcase Your Analytical Skills: Provide concrete examples of how you've used data to improve campaign performance in previous roles. Highlight any specific metrics you've tracked, such as open rates or conversion rates, to demonstrate your data-driven approach.
Research the Company: Familiarise yourself with the company's brands and their presence in the shipping, logistics, and print industries. Understanding their market position and recent innovations will help you tailor your application and show genuine interest.
How to prepare for a job interview at Placed
✨Showcase Your Data Skills
As a Digital Marketing Specialist, you'll need to demonstrate your analytical abilities. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past, including any A/B testing you've conducted and the results you achieved.
✨Familiarise Yourself with CRM Tools
Since the role involves managing CRM platforms like HubSpot and Salesforce, make sure you know these tools well. Brush up on their features and be ready to explain how you've used them to enhance customer engagement and campaign performance.
✨Understand the Company’s Brands
Research the company and its portfolio of brands before the interview. Understanding their market position and customer base will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in previous roles and how you overcame them, particularly in relation to email marketing and campaign management.
