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- Tasks: Drive organic growth and paid advertising success for diverse clients through SEO and PPC strategies.
- Company: Join Farrows, a creative agency known for impactful marketing solutions and award-winning teams.
- Benefits: Enjoy hybrid working, competitive salary, paid overtime, bonuses, and a nurturing work environment.
- Why this job: Be part of a dynamic team, work with high-profile brands, and unleash your creativity.
- Qualifications: 2+ years in SEO/PPC, strong communication skills, and a results-driven mindset required.
- Other info: Full UK Driving Licence needed; apply by emailing your CV.
The predicted salary is between 28800 - 42000 £ per year.
FARROWS is a dynamic, brand-focused creative agency dedicated to delivering integrated online and offline projects. We collaborate with a diverse range of clients, crafting impactful marketing solutions that drive growth and engagement. Our award-winning team thrives on creativity, innovation, and delivering excellence across every project.
We are looking for a talented and results-driven SEO / PPC Specialist to join our growing digital marketing team. In this hybrid role, you will be instrumental in driving both organic growth and paid advertising success for our diverse client base across various sectors.
You will be responsible for developing, implementing, and optimising comprehensive SEO and paid media strategies that achieve measurable results for our clients.
SEO Expertise:- Developing and delivering SEO strategies that achieve measurable results.
- Conducting technical SEO audits and producing recommendations.
- Optimising on-page content and developing keyword strategies.
- Collaborating on content creation and optimisation with internal and external teams.
- Applying strong knowledge of on-page and off-page SEO best practices, including international SEO and hreflang implementation.
- Performing competitor analysis to identify opportunities and benchmark performance.
- Staying up-to-date with the latest search engine algorithms and ranking factors.
- Utilising tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Planning, managing, and optimising paid advertising campaigns across platforms like Google Ads (Search, Display, Shopping, Video, Performance Max) and Meta Ads (Facebook and Instagram). LinkedIn Ads experience is a bonus!
- Developing strong audience targeting, retargeting, and full-funnel strategies.
- Managing campaign tracking, conversions, leads, and performance analysis using tools such as Google Analytics, Tag Manager, and Data Looker Studio.
- Creating compelling ad copy and briefing creative requirements in collaboration with the wider team.
- Monitoring KPIs, providing regular performance reports with actionable insights and recommendations.
- Managing budgets and forecasting campaign performance.
- Ideally, 2+ years of experience in an SEO and/or paid media role within an agency environment or equivalent.
- Exceptional communication skills – confident in clearly explaining complex strategies and results to clients and internal teams, whether discussing technical audits or campaign performance.
- Proven experience in developing and delivering SEO and paid media strategies that achieve measurable results.
- Strong technical knowledge and a passion for delivering outstanding digital marketing projects.
- A results-driven mindset, a collaborative spirit, and a knack for bringing fresh ideas to the table.
- Highly organised with strong attention to detail.
- Self-motivated with the ability to manage multiple projects and campaigns effectively, meeting deadlines in a fast-paced environment.
- A positive, proactive attitude and a willingness to learn and share knowledge.
- Exceptional English language skills, with strong written and verbal communication.
- A full UK Driving Licence is required.
You will be joining a highly experienced, award-winning team with opportunities to work with high-profile national brands. We offer:
- Hybrid working (2 days in office in central Norwich).
- A competitive salary.
- Paid overtime and a bonus scheme.
- A social, nurturing work environment.
- Opportunities for training and development.
- Company shutdown over Christmas.
To apply for the role, please email your CV to dave@farrows.co.uk. Closing date for applications – Fri 27th June. Candidates must hold a full UK Driving Licence. No Recruitment Companies, please.
Contact Detail:
Farrows Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO / Paid Media Specialist (Norwich)
✨Tip Number 1
Familiarise yourself with the latest SEO and PPC trends. Since the role requires staying up-to-date with search engine algorithms, make sure you can discuss recent changes and how they impact strategies. This will show your passion and knowledge during any discussions.
✨Tip Number 2
Prepare to showcase your analytical skills. Be ready to discuss how you've used tools like Google Analytics or SEMrush in past roles to drive results. Having specific examples of how you've optimised campaigns or improved SEO performance will set you apart.
✨Tip Number 3
Network with current or former employees of Farrows. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which can be invaluable when tailoring your approach during interviews.
✨Tip Number 4
Demonstrate your collaborative spirit. Since the role involves working with various teams, think of examples where you've successfully collaborated on projects. Highlighting your ability to work well with others will resonate with the team-oriented environment at Farrows.
We think you need these skills to ace SEO / Paid Media Specialist (Norwich)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the SEO / Paid Media Specialist position at Farrows. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in SEO and paid media. Include specific examples of campaigns you've worked on, the results achieved, and any tools you've used, such as Google Analytics or SEMrush. Make it easy for them to see your impact.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your unique qualifications and how they relate to the job description. Be sure to mention your experience with both SEO and PPC strategies, and your ability to communicate complex ideas effectively.
Proofread Your Application: Before submitting your application, take the time to proofread everything. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Farrows
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO strategies in detail. Highlight specific projects where you've developed and implemented successful SEO tactics, and be ready to explain the results you achieved.
✨Demonstrate PPC Expertise
Familiarise yourself with various paid media platforms, especially Google Ads and Meta Ads. Prepare examples of campaigns you've managed, focusing on audience targeting and performance metrics to showcase your analytical skills.
✨Communicate Clearly
Exceptional communication skills are crucial for this role. Practice explaining complex SEO and PPC concepts in simple terms, as you'll need to convey these ideas to clients and team members effectively.
✨Stay Updated on Trends
Research the latest trends in SEO and paid media before your interview. Being knowledgeable about recent algorithm changes or new advertising features will demonstrate your commitment to staying current in the industry.
