On-Trade Account Manager - Peterborough

On-Trade Account Manager - Peterborough

Northampton Full-Time 28000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage accounts, build relationships, and drive sales for Budweiser's premium portfolio.
  • Company: Join Budweiser Brewing Group, a leader in brewing beloved beers worldwide.
  • Benefits: Enjoy 25 holidays, health perks, a beer allowance, and volunteer days.
  • Why this job: Be part of a dynamic culture that values ambition, collaboration, and personal growth.
  • Qualifications: Strong work ethic, relationship-building skills, and on-trade experience preferred.
  • Other info: Field-based role; UK Driving License required.

The predicted salary is between 28000 - 42000 £ per year.

Overview

Join to apply for the On-Trade Account Manager – Peterborough role at Budweiser Brewing Group (AB InBev).

We’re brewing the world’s most loved beers and building brands consumers love. AB InBev is where ownership, ambition, and action thrive. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

That’s Who We Are: Come and OWN IT.

As a Budweiser On-Trade Account Manager – Peterborough, this role focuses on account management to maximize existing relationships and on winning and developing new accounts. A strong candidate will be an outstanding relationship builder, with the ability to sell from our premium portfolio.

This role is field-based, covering postcodes NG31, NG32, NG33, NG34, Le15, NN17, NN18, PE1, PE2, PE3, PE4, PE5, PE6, PE7, PE8, PE9, PE10, PE11, PE12, PE13, PE14, PE15, PE16, PE26, PE27, PE28, PE29, PE30, PE34. A current UK Driving Licence is required.

What’s in it for you

  • 25 holidays per year + bank holidays & holiday trading options
  • Pension (up to 8% employer contribution) & income protection
  • Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
  • 26 weeks paid parental leave for eligible primary caregivers
  • A beer allowance to enjoy our brands
  • 2 volunteer days a year to support your local community
  • 4 employee networks to support diversity and inclusion
  • Life assurance & charitable giving

The role

From your very first day, you’ll be encouraged to lead, speak your mind and take ownership of your own success as well as the success of our business. You’ll have your colleagues behind you because we believe that with hard work and a strong team, we can achieve anything. We aren’t afraid to dream big, and we never shy away from a challenge.

We have an exciting opportunity for an On-Trade Account Manager to join our Independent Free Trade Team, based in Peterborough. The On-Trade Account Manager will represent Budweiser Brewing Group UK&I, managing a number of accounts, delivering the best customer service and supporting our wholesale partners to grow sales across our amazing portfolio.

This role will support customers in Peterborough.

Duties & Responsibilities

  • Focused on both account management to maximise existing relationships, whilst also putting significant focus on winning and developing new accounts.
  • Developing account plans that will drive and protect growth across multiple operators.
  • Hitting volume and revenue targets across our wholesale partners.
  • Develop a strong network of working relationships across the ledger from Head Office contacts, Wholesale Salesforce, internal Wholesale Key Account Managers, Technical Support.
  • Demonstration of commercial acumen and delivery of KPI results.
  • Leading key activations, and communicating with the wider team to ensure perfect execution of our brand activities.
  • Differentiate our brands through innovative support that adds value to our customers.
  • Tracking account performance versus investment to maintain the best outcome for the business.
  • Presenting quarterly reviews on the performance of key accounts and forward planning to deliver against budget.
  • Set volume goals with each customer, and agree the brand support, that delivers against the objectives.
  • Develop key industry relationships (DJ\’s, promoters, local and on-trend media companies etc) that result in business-building initiatives.

Who we’re looking for

  • Strong work ethic, persistence, resilience, and interest in developing a career with us.
  • Excellent local market knowledge, contacts, and experience in beer or similar industry.
  • Ownership — take your results personally and lead by example.
  • Excellent relationship-building with customers, consumers, internal and external stakeholders.
  • Great communication skills and the ability to manage and cultivate relationships.
  • Negotiation and objection-handling skills as well as commercial acumen.
  • Confident in written and spoken English, with knowledge of commercial math.
  • Ability to manage time and workload to optimize effectiveness and efficiency.
  • On-trade experience is desirable, as is experience of working with premium/super-premium brands.
  • This role is field-based, so a current UK Driving Licence is required.

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

Our culture

We are part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

Brand & Growth

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

Growth opportunities

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

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On-Trade Account Manager - Peterborough employer: Budweiser Brewing Group (AB InBev)

At Budweiser Brewing Group (AB InBev), we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to take ownership of their careers. As an On-Trade Account Manager in Peterborough, you will benefit from comprehensive health and wellbeing packages, generous holiday allowances, and opportunities for professional growth within a company renowned for its iconic brands. Join us to be part of a legacy where ambition and collaboration drive success, and enjoy unique perks like a beer allowance and community volunteer days.
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Contact Detail:

Budweiser Brewing Group (AB InBev) Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land On-Trade Account Manager - Peterborough

✨Tip Number 1

Familiarise yourself with Budweiser's portfolio and their premium brands. Understanding the unique selling points of each product will help you engage effectively with potential clients and demonstrate your knowledge during discussions.

✨Tip Number 2

Network within the local market by attending industry events or trade shows in Peterborough. Building relationships with key players in the on-trade sector can give you an edge when applying for this role.

✨Tip Number 3

Brush up on your negotiation skills, as this role requires strong objection handling and commercial acumen. Consider role-playing scenarios with friends or colleagues to practice your approach.

✨Tip Number 4

Research the latest trends in the beer industry, especially regarding consumer preferences and on-trade dynamics. Being knowledgeable about current market conditions will show your commitment and readiness for the role.

We think you need these skills to ace On-Trade Account Manager - Peterborough

Account Management
Relationship Building
Sales Skills
Negotiation Skills
Commercial Acumen
Time Management
Communication Skills
Market Knowledge
Problem-Solving Skills
Customer Service Excellence
Performance Tracking
Presentation Skills
Networking Skills
Field Sales Experience
Knowledge of Premium Brands

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in account management and sales, particularly in the food and beverage industry. Emphasise your relationship-building skills and any previous successes in managing accounts or driving sales.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention specific reasons why you want to work for Budweiser Brewing Group and how your skills align with their values of ownership and ambition.

Showcase Relevant Skills: Highlight your negotiation skills, commercial acumen, and ability to handle objections. Provide examples from your past experiences that demonstrate these abilities, especially in a field-based role.

Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a sales role.

How to prepare for a job interview at Budweiser Brewing Group (AB InBev)

✨Know Your Portfolio

Familiarise yourself with Budweiser's premium portfolio. Be prepared to discuss specific brands, their unique selling points, and how you can leverage them to build relationships with potential clients.

✨Demonstrate Relationship Building Skills

Prepare examples of how you've successfully built and maintained relationships in previous roles. Highlight your ability to connect with various stakeholders, from customers to internal teams.

✨Showcase Your Commercial Acumen

Be ready to discuss your understanding of commercial metrics and how you've used them to drive sales. Prepare to explain how you would set volume goals and track account performance.

✨Prepare for Scenario Questions

Anticipate questions that may ask how you would handle specific challenges in account management or negotiations. Think through your approach to problem-solving and be ready to share relevant experiences.

On-Trade Account Manager - Peterborough
Budweiser Brewing Group (AB InBev)
Location: Northampton
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