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- Tasks: Lead and grow vibrant online communities for legal management leaders on LinkedIn.
- Company: Burlington Media Group is a dynamic media company focused on fostering professional connections.
- Benefits: Enjoy hybrid working, 25 days leave, health cover, and early finishes on Fridays!
- Why this job: Shape valuable online communities and drive thought leadership in the legal sector.
- Qualifications: Experience managing professional online communities and strong communication skills required.
- Other info: Opportunity to work closely with co-CEOs and contribute to business growth.
The predicted salary is between 35000 - 45000 £ per year.
We are seeking a dynamic, positive and strategic Online Communities Manager, working mainly on LinkedIn, to lead and grow vibrant digital communities of management leaders in the legal sector.
This isn’t a social media manager or digital marketing role in disguise. Unlike product-focused community managers, this is a media role – all about cultivating meaningful, industry-relevant conversations, encouraging user-generated content and fostering connections among B2B professionals.
The ideal candidate will be a proactive thinker with a knack for sparking discussions, seeing editorial and commercial opportunities for the wider business in community interactions, and ensuring the communities are an essential hub for their members.
Pay and reward
- Pay: £35,000-£45,000pa DOE plus an average 5% end of financial year bonus (dependent on business performance)
- Full time, hybrid working (generally 2-3 days in office / 2-3 days WFH p/w)
- We would be happy to consider a four-day week PT applicant, for pro rata salary
Key Responsibilities
Community Engagement and Growth:
o Provoke and facilitate high-quality discussions that address key challenges, trends, and opportunities within the legal industry
o Encourage and empower members to contribute user-generated content, ideally focussing on challenges they face in their roles and answers to those challenges, but also case studies, articles of interest etc, while maintaining a professional and collaborative tone
o Identify and engage industry thought leaders and influencers to participate and drive interest in discussions and potentially lead topics or areas of discussion
Content and Discussion Management:
o Develop and implement strategies to keep members engaged, including creating polls, running Q&A sessions, setting up virtual meetings for topic discussions
o Stay close to legal industry trends to curate and share content that sparks interest and drives conversations
o Monitor and moderate discussions to ensure they remain relevant, respectful, and aligned with community guidelines
Community Development:
o Onboard new members by welcoming them and introducing them to the communities’ purpose and resources
o Regularly survey and conduct 121 conversations with community members to understand their needs and refine the community\’s value proposition
o Build relationships with members to identify potential contributors, advocates and mavens for the communities
Metrics and Reporting:
o Track community engagement metrics, including active users, content contributions, and discussion participation
o Provide regular reports to stakeholders, highlighting key insights, engagement trends and opportunities for improvement
o Using analytics and your nose, identify gaps and areas for growth within the communities
Collaboration with Internal Teams:
o Work closely with editorial, marketing and sales teams to align community initiatives with business goals
o Support content amplification by sharing relevant community discussions or insights with internal teams for broader distribution and internal L&D
Qualities expected
Experience:
o A proven track record of managing professional or trade-focused online communities, either open (eg LinkedIn) or closed (such as Circle)
Industry Knowledge:
o A strong understanding of the challenges and trends faced by management leaders; ideally familiarity with or a strong understanding of the legal industry or the professional services sector
Content Strategy Skills:
o Experience with generating and curating engaging, industry-relevant content and discussions
Communication Skills:
o Excellent written and verbal communication skills, with the ability to provoke thoughtful dialogue and build rapport with senior decision makers
Technical fluency:
o Proficiency with community management platforms, analytics tools and social media; LinkedIn management experience is a must
Analytical Thinking:
o Ability to interpret data and use insights to refine community strategies
Collaboration:
o Strong interpersonal skills to work effectively with internal teams and external stakeholders
Why join us now?
This is an opportunity to shape valuable online communities at the forefront of the legal sector, and contribute significantly to Burlington Media. By fostering dialogue among legal industry decision makers and leaders, you\’ll play a pivotal role in driving thought leadership, building connections, and influencing the trajectory of a dynamic and growing professional network, and play a vital part in growing the business.
Who will you work with?
- You will work hand in glove with the editorial team and our event producer to feed topics and ideas into communities, and feed valuable information back
- We have a marketing team of three who will help promote our communities
- The sales team will be fascinated with all the conversations on our communities and you’ll be in touch with them constantly
- We will review the possibility for further recruitment to the community area in due course
- You will report directly to one of the co-CEOs – this is an important area of potential for the business
Our excellent benefits include
- A commitment to proper hybrid working – no RTO for 5 days a week for us!
- 25 days (pro rata) annual leave, plus a day off for your birthday, and Xmas Eve
- Generous Westfield health cover for everyday healthcare
- Auto-enrolled pension plan with BMG contribution
- Cycle to work scheme and commuter season ticket loan
- Commit a working day to charity each year on us
- Early finishes on a Friday, even earlier on payday
- Free fortnightly online yoga session
- Free access to our Mortlake office\’s micro-gym
- Eye tests funded
- Flu jabs funded
Burlington Media Group | Community Manager employer: Burlington Media Group
Contact Detail:
Burlington Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Burlington Media Group | Community Manager
✨Tip Number 1
Familiarize yourself with the legal industry and its current trends. Engage in discussions on LinkedIn related to legal topics to showcase your knowledge and passion for the field.
✨Tip Number 2
Connect with thought leaders and influencers in the legal sector on LinkedIn. Building these relationships can help you understand community dynamics and may lead to valuable insights that you can leverage in your role.
✨Tip Number 3
Demonstrate your ability to provoke thoughtful dialogue by sharing relevant content and asking engaging questions in online communities. This will highlight your skills in community engagement and content strategy.
✨Tip Number 4
Showcase your analytical skills by discussing how you would track and interpret community engagement metrics. Being able to present data-driven insights will set you apart as a candidate who can refine community strategies effectively.
We think you need these skills to ace Burlington Media Group | Community Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Community Manager at Burlington Media Group. Highlight your experience in managing online communities and your ability to foster meaningful discussions.
Tailor Your CV: Customize your CV to reflect your relevant experience in community management, particularly in the legal sector. Emphasize your skills in content strategy, engagement metrics, and your understanding of industry trends.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for community building and your strategic thinking. Mention specific examples of how you've successfully engaged members in previous roles and how you can bring that expertise to Burlington Media Group.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application materials are well-written and free of errors. Use clear and professional language to demonstrate your ability to provoke thoughtful dialogue.
How to prepare for a job interview at Burlington Media Group
✨Show Your Community Engagement Skills
Be prepared to discuss your experience in managing online communities, especially on platforms like LinkedIn. Highlight specific examples where you facilitated discussions or encouraged user-generated content, demonstrating your ability to engage members effectively.
✨Demonstrate Industry Knowledge
Familiarize yourself with current trends and challenges in the legal sector. During the interview, reference relevant topics that could spark discussions within the community, showcasing your understanding of the industry and its key players.
✨Highlight Your Content Strategy Experience
Discuss your experience in generating and curating engaging content. Be ready to share examples of successful content strategies you've implemented in the past, particularly those that led to increased engagement and meaningful conversations.
✨Emphasize Collaboration Skills
Since this role involves working closely with various internal teams, be sure to highlight your interpersonal skills. Share examples of how you've successfully collaborated with editorial, marketing, or sales teams to align community initiatives with broader business goals.
