Google Implementation Lead

Position Overview: As the Google Implementation Lead, you will be responsible for overseeing the successful implementation and management of various Google tools and technologies to enhance our clients\’ digital presence and performance. You will work closely with cross-functional teams to ensure seamless integration, accurate data tracking, and effective optimisation strategies. Key Responsibilities: Lead the implementation and configuration of Google Tag Manager (GTM), Google Analytics 4 (GA4), and other relevant Google tools for client websites and digital assets. Develop custom tracking solutions using JavaScript and HTML to capture actionable data insights and user behaviour patterns. Manage server-side tag management systems to streamline data collection processes and improve website performance. Conduct third-party pixel auditing to ensure accuracy, compliance, and data integrity across multiple platforms and vendors. Implement Firebase and App tagging strategies to track user engagement and app performance metrics effectively. Perform quality assurance (QA) checks on tag management systems to validate data accuracy, troubleshoot issues, and optimise tracking configurations. Collaborate with clients, developers, and stakeholders to understand business requirements, define tracking objectives, and provide strategic recommendations for optimisation. Requirements: Proven experience as a Google Implementation Specialist, Digital Analyst, or similar role, with a focus on implementing and managing Google Tag Manager, GA4, and related tools. Proficiency in JavaScript, HTML, and server-side technologies for custom tracking implementations and tag management solutions. Strong understanding of third-party pixel auditing processes and best practices. Experience with Firebase and mobile app tagging is preferred. Excellent analytical skills with the ability to translate complex data into actionable insights and recommendations. Familiarity with PHP conversations and server-side scripting languages. Strong communication skills with the ability to collaborate effectively with cross-functional teams and clients. Detail-oriented mindset with a commitment to delivering high-quality work and exceeding client expectations. Google Analytics and Google Tag Manager certifications are a plus. #J-18808-Ljbffr