Head of Growth Marketing (City of London)

My client are one of Europe's fastest growing D2C food brands. Launched in 2017 by two brothers with just £10 worth of ingredients while at University, they have had an amazing journey so far, growing over 10x in the past year and delivering over 150,000 meals per week. Their mission is to make healthy eating effortless, helping people fuel their best lives without the hassle. They have received several accolades including Times Young Founder of the Year and Forbes 30 under 30, and have built a brand strong enough to attract some of the UK’s biggest YouTubers, England footballers, and top artists - all organically. Now, they’re ready to turn that cultural heat into a scaled growth engine.

As Head of Growth Marketing, you’ll own customer acquisition with full accountability and big budgets. You’ll build and lead a small but powerful growth team across paid, partnerships, influencer, referral, and more, working directly with the founders and having a real seat at the table — this role has the potential to grow into a C-suite position for the right person.

Day to Day Responsibilities include:

• Leading Customer Acquisition & Growth Strategy: Owning the top-of-funnel growth plan across all acquisition channels — paid social, search, influencer, affiliate, referral and partnerships. You’ll focus on driving high-quality traffic and new customer volume at efficient CAC.
• Own the DTC Growth P&L: Full accountability for the DTC growth P&L — including new customer revenue, acquisition costs, payback periods and contribution margin.
• Building and scaling a High-Impact Growth Engine: Designing and managing a performance-focused, test-and-learn ecosystem that can scale quickly. You’ll identify where to invest, what to optimise, and how to build a reliable, repeatable growth model in partnership with Ecommerce and Creative.
• Managing and developing a Cross-Channel Growth Team.
• Delivering Strategic Insight & Marketing Performance Reporting: Owning top-of-funnel growth reporting — clear visibility on what’s working, what’s not, and where to go next. Sharing insights weekly and monthly with the Director of E-Commerce and broader leadership team to inform planning and decision-making.
• Executing cross-functional campaigns: Collaborating with the Director of E-Commerce, Creative and Founders to ensure campaigns land with impact. You’ll focus on scaling customer acquisition while ensuring consistency across messaging, product, and CX.

Key Skills:

• A data-driven growth marketer with 6+ years scaling DTC brands through performance and growth marketing.
• Proven experience managing large budgets, across multiple channels — ideally in food, FMCG or subscription-based ecommerce.
• Hands-on experience with performance platforms (Meta, Google, TikTok, Affiliate), and understands what great creative looks like.
• Obsessed with results — you care about CAC, LTV, A/B tests, landing page performance, and spend-to-revenue efficiency.
• You’re a builder, not just an optimiser — you love designing new acquisition flows, not just tweaking existing ones.
• Self-led and comfortable with big targets and fast timelines — you take ownership and deliver.

If this sounds like the Head of Growth Marketing for you then APPLY NOW!