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- Tasks: Drive revenue by winning new business and building client relationships in government tech events.
- Company: Join an award-winning team focused on B2B events for leading tech firms and civil servants.
- Benefits: Enjoy a competitive salary, uncapped commission, hybrid working, and strong marketing support.
- Why this job: Be part of a fast-paced, entrepreneurial team making a real impact in digital government.
- Qualifications: Proven B2B sales experience, confident prospecting skills, and a proactive, self-starting attitude.
- Other info: Opportunities for growth and ownership of product portfolios in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
Our award-winning team is growing. We’re looking for ambitious, commercially-driven business development professionals to help accelerate revenue across our rapidly scaling portfolio of government-facing B2B events and media products – including high-level summits, private roundtables, webinars, and research programmes.
You’ll be joining a small, fast-moving team with a proven track record and big ambitions. Our clients are among the world’s leading tech firms and consultancies, and our audiences are senior civil servants shaping the future of digital government.
About the role:
We’re looking for hunters – people who take ownership of revenue, are confident winning new business, and comfortable picking up the phone to open senior-level conversations. You’ll need to press for smaller, fast-moving deals while building longer-term account relationships.
You’ll be supported by HubSpot automation, targeted marketing, and respected event brands – but you’ll be expected to generate momentum fast. This role is all about focus, tempo, and commercial edge – not passive “farming.”
We want people who are not just good at sales today, but curious about how sales is evolving – and eager to learn, test and refine their own process. That means being proactive, self-directed, and open to new ideas: from smarter prospecting workflows to how AI is reshaping B2B engagement.
What we’re looking for:
- Proven track record selling B2B event sponsorship, media, or content marketing solutions
- A confident prospector: skilled at identifying, qualifying, and converting new opportunities
- Self-starting and proactive – someone who takes initiative and thrives with autonomy
- Commercially curious: always looking to refine and improve your sales process
- Confident using HubSpot to manage pipelines, forecast accurately, and automate touchpoints
- Excellent phone, email, and LinkedIn selling skills – and the judgement to know when to push and when to partner
- Pride in your own revenue contribution – and a drive to deliver quick wins within your first 6–8 weeks
Nice to have:
- Experience in public sector, technology, or transformation-focused portfolios
- Understanding of the government vendor landscape and how decision-making happens in DDaT (Digital, Data & Technology) teams
What we offer:
- Competitive base salary + uncapped commission (OTE £90k+ for strong performers)
- Respected event brands, strong marketing support, and growing repeat business
- A small, entrepreneurial team with real visibility and impact
- Hybrid working (London office)
We’re open-minded about how the team will be structured long-term – with opportunities to own product portfolios and market segments down the line. What matters to us is hiring high-calibre, accountable sales talent who thrive in a results-focused environment.
Business Development Manager / Account Director (City of London) employer: Government Transformation Magazine
Contact Detail:
Government Transformation Magazine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager / Account Director (City of London)
✨Tip Number 1
Familiarise yourself with the government tech landscape. Understanding the key players and current trends will help you engage in meaningful conversations with potential clients, showcasing your knowledge and interest in their needs.
✨Tip Number 2
Leverage LinkedIn to connect with decision-makers in the public sector. Personalise your outreach by referencing mutual connections or shared interests, which can help you stand out and initiate valuable discussions.
✨Tip Number 3
Practice your pitch! Since this role requires confident phone skills, rehearse your approach to ensure you can articulate your value proposition clearly and concisely when reaching out to prospects.
✨Tip Number 4
Stay updated on how AI is transforming B2B sales. Being knowledgeable about these advancements will not only enhance your sales strategy but also demonstrate your commitment to evolving in the industry.
We think you need these skills to ace Business Development Manager / Account Director (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly in event sponsorship or media solutions. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your proactive approach to business development and provide examples of how you've successfully generated new business in the past.
Showcase Your Skills: Emphasise your skills in using HubSpot and other sales tools. Mention your ability to manage pipelines and automate processes, as well as your excellent communication skills across various platforms.
Demonstrate Commercial Curiosity: In your application, convey your eagerness to learn and adapt in the evolving sales landscape. Discuss any innovative strategies you've implemented in previous roles that reflect your commercial curiosity.
How to prepare for a job interview at Government Transformation Magazine
✨Showcase Your Sales Success
Be prepared to discuss your proven track record in selling B2B event sponsorship or media solutions. Highlight specific examples of how you've successfully identified and converted new opportunities, as this will demonstrate your capability to deliver results.
✨Demonstrate Proactivity
Emphasise your self-starting nature by sharing instances where you took the initiative to drive sales or improve processes. Companies are looking for candidates who thrive with autonomy and can generate momentum quickly.
✨Familiarise Yourself with HubSpot
Since the role involves using HubSpot for managing pipelines and automating touchpoints, make sure you understand its functionalities. Being able to discuss how you've used similar tools in the past will show your readiness to hit the ground running.
✨Understand the Government Landscape
Research the public sector and the government vendor landscape, particularly in relation to Digital, Data & Technology teams. Showing that you have insight into how decision-making happens in these areas will set you apart from other candidates.
