Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the creation of personalised, data-driven marketing campaigns using Braze.
- Company: Join a mission-driven membership business with over 4 million users.
- Benefits: Enjoy a hybrid work model and a competitive salary with bonuses.
- Why this job: Make a real impact by engaging key workers across the UK with your campaigns.
- Qualifications: Experience in CRM automation and proficiency in Braze is essential.
- Other info: Be part of a dynamic team that values curiosity and proactive problem-solving.
The predicted salary is between 43200 - 72000 £ per year.
We’re hiring a Technical CRM Automation Manager to lead the execution of highly personalised, data-driven lifecycle campaigns for a fast-growing, mission-led membership business with over 4 million users. This role sits within a dynamic CRM team and owns everything from journey setup to performance tracking in Braze. You’ll be hands-on with campaign logic, segmentation, APIs, and Liquid — building scalable, multi-channel customer journeys that are personal, timely, and impactful.
What you’ll be doing:
- Build and optimise automated lifecycle campaigns in Braze across email, push, and in-app
- Use custom events, Liquid logic, and segmentation to power dynamic, real-time personalisation
- Manage Braze integrations with product and data systems; work closely with Tech/Product on API-triggered comms
- Maintain a library of modular content blocks to help the wider CRM team build efficiently
- Set up, track, and report on performance metrics like engagement, conversions, and A/B tests
- Take ownership of test design, documentation, and insight-sharing across the lifecycle journey
What we’re looking for:
- Proven experience in CRM automation or lifecycle marketing
- Deep hands-on experience with Braze, including Connected Content and Liquid
- Strong technical skills across APIs, data feeds, and complex campaign logic
- Confident working across channels (email, push, in-app) and troubleshooting integration issues
- Detail-focused, curious, and proactive — someone who takes ownership and finds smart solutions
Join a high-impact, values-led team where your work drives meaningful engagement and supports key workers across the UK. If you’re fluent in Braze and love building smart, personalised campaigns — we’d love to hear from you.
Marketing Automation Manager (London Area) employer: Placed
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager (London Area)
✨Tip Number 1
Familiarise yourself with Braze and its features, especially Connected Content and Liquid logic. Consider creating a few sample campaigns to showcase your understanding of the platform and how you can leverage it for personalised marketing.
✨Tip Number 2
Brush up on your technical skills related to APIs and data feeds. Being able to discuss how you've successfully integrated systems in past roles will demonstrate your capability to manage Braze integrations effectively.
✨Tip Number 3
Prepare to discuss specific examples of lifecycle campaigns you've built or optimised. Highlight your approach to A/B testing and performance tracking, as this will show your analytical skills and attention to detail.
✨Tip Number 4
Network with professionals in the CRM and marketing automation space. Engaging with others in the industry can provide insights into best practices and may even lead to referrals, increasing your chances of landing the job with us.
We think you need these skills to ace Marketing Automation Manager (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM automation and lifecycle marketing. Emphasise your hands-on experience with Braze, APIs, and campaign logic to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for personalised marketing campaigns. Mention specific examples of successful campaigns you've managed and how they relate to the role.
Showcase Technical Skills: In your application, clearly outline your technical skills, especially your proficiency with Braze, Liquid logic, and API integrations. Provide examples of how you've used these skills in previous roles.
Highlight Results: When discussing your past experiences, focus on the results you've achieved. Use metrics to demonstrate your impact, such as engagement rates, conversion improvements, or successful A/B test outcomes.
How to prepare for a job interview at Placed
✨Showcase Your Technical Skills
Make sure to highlight your hands-on experience with Braze and your understanding of APIs and campaign logic. Be prepared to discuss specific projects where you've successfully implemented CRM automation.
✨Demonstrate Your Problem-Solving Abilities
Since the role requires troubleshooting integration issues, come prepared with examples of challenges you've faced in previous roles and how you resolved them. This will show your proactive approach and ownership.
✨Familiarise Yourself with Performance Metrics
Understand key performance metrics like engagement and conversions. Be ready to discuss how you've tracked and reported on these metrics in past campaigns, as this is crucial for the role.
✨Prepare Questions About the Team and Culture
Research the company’s values and mission. Prepare thoughtful questions about the team dynamics and how they support each other in achieving their goals. This shows your interest in being a part of their culture.
