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For Companies At a Glance
- Tasks: Drive Kast's brand growth through creative marketing strategies and engaging social media content.
- Company: Kast is a luxury concrete basin manufacturer, part of the Kohler family, known for innovative design.
- Benefits: Enjoy a competitive salary, flexible working hours, and the chance to work in a creative environment.
- Why this job: Join a dynamic team, shape marketing strategies, and make an impact in the luxury design industry.
- Qualifications: 3+ years in marketing, creativity, social media savvy, and excellent communication skills required.
- Other info: Own transport is essential due to our semi-rural location; must have the Right to Work in the UK.
The predicted salary is between 30000 - 35000 £ per year.
The Company
Kast is a global leader in the design and manufacture of luxury concrete bathroom basins, renowned for bold colours and unique designs that redefine contemporary interiors. As a Kohler company, Kast sits alongside its luxury brands – Ann Sacks, Kallista, Robern and Klafs – bringing innovative craftsmanship and design excellence to global markets.
The Role
We are looking for a Senior Marketing Executive to join our team and drive the growth of Kast’s brand and market presence. Reporting to the Creative Director, this role is ideal for a hands-on, creative and results-driven marketer who thrives in a design-focused environment and has experience in social media, content creation and digital marketing.
As Senior Marketing Executive, you will be responsible for building the strategy and executing social media and marketing campaigns, managing digital content, supporting showroom and trade events, and ensuring consistent brand messaging across all platforms. You will work closely with cross-functional teams to drive engagement, elevate Kast’s brand presence, and help shape our marketing strategy.
Duties and responsibilities:
- Develop and drive a marketing strategy that aligns with business goals in global markets with a focus on the UK and US.
- Develop and manage engaging social media content across Instagram, Pinterest and LinkedIn to grow brand awareness and engagement.
- Stay up-to-date with latest social media best practices and technologies.
- Plan and execute social media advertising and paid digital campaigns, optimising for lead generation and brand visibility.
- Source and manage user-generated content and influencer collaborations to enhance Kast’s digital presence.
- Maintain a consistent brand voice, ensuring all messaging aligns with Kast’s positioning.
- Help to manage and track marketing budget, ensuring cost-effective allocation of resources across campaigns, events, and trade marketing initiatives while maximising ROI.
- Maintain and update Kast’s website, ensuring content, images, and product listings are accurate and up to date.
- Improve SEO rankings through content optimisation and blog posts to increase organic traffic.
- Develop and execute monthly email marketing campaigns, optimising for engagement and conversions.
- Lead trade marketing initiatives, ensuring showroom partners have the right marketing collateral, promotional materials, and brand assets.
- Support Kast’s presence at key industry events such as Decorex, ensuring seamless execution and brand representation.
- Track key marketing metrics across social media, website, and email marketing to assess performance and provide monthly insights and recommendations to optimise campaigns and strategy.
The successful applicant will be able to demonstrate the following essential skills and qualities:
- 3+ years of marketing experience in industry, preferably in a design, interiors, or luxury brand environment.
- Creative with an interest in design.
- Passionate about social media, with a deep understanding of platform trends and how to drive engagement.
- Excellent copywriting and proofreading skills.
- Excellent attention to detail.
- Enthusiastic, quick to learn and self-motivated.
- Strong organisational skills and good time management.
- Willingness to be flexible and accept new challenges.
- Analytical and results-driven.
Due to the semi-rural location of our factory and office, own means of transport is essential. Please note that you must be able to demonstrate that you have the Right to Work in the UK. We are unable to proceed with any candidates who cannot show the relevant documentation so please only apply if you meet these criteria. Unfortunately, we are unable to offer visa sponsorship.
Senior Marketing Executive employer: Kast Concrete Basins
Contact Detail:
Kast Concrete Basins Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with Kast's brand identity and product offerings. Understanding their unique selling points, such as the bold colours and innovative designs of their concrete basins, will help you tailor your conversations and demonstrate your genuine interest in the company.
✨Tip Number 2
Engage with Kast on social media platforms like Instagram and LinkedIn. Comment on their posts, share relevant content, and showcase your knowledge of current marketing trends. This will not only get you noticed but also show your enthusiasm for their brand.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past, especially those that involved social media and digital marketing. Highlight your results and how they align with Kast's goals of driving brand awareness and engagement.
✨Tip Number 4
Network with professionals in the design and luxury brand sectors. Attend industry events or webinars where you might meet people connected to Kast. Building these relationships can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in design or luxury brands. Emphasise your skills in social media, content creation, and digital marketing, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for design and marketing. Mention specific campaigns you've worked on and how they align with Kast's brand values. Be sure to express your enthusiasm for the role and the company.
Showcase Your Creativity: Include examples of your previous work, such as links to social media campaigns or content you've created. This will demonstrate your ability to drive engagement and your understanding of current trends in the industry.
Proofread and Edit: Before submitting your application, carefully proofread your documents. Ensure there are no spelling or grammatical errors, as attention to detail is essential for this role. A polished application reflects your professionalism.
How to prepare for a job interview at Kast Concrete Basins
✨Showcase Your Creativity
As a Senior Marketing Executive, creativity is key. Prepare to discuss your previous campaigns and how you approached them creatively. Bring examples of your work, especially in social media and content creation, to demonstrate your innovative thinking.
✨Know the Brand Inside Out
Familiarise yourself with Kast's products and brand ethos. Understand their unique selling points and how they position themselves in the luxury market. This knowledge will help you articulate how you can contribute to their marketing strategy effectively.
✨Prepare for Technical Questions
Expect questions about digital marketing metrics and strategies. Be ready to discuss SEO, social media trends, and how you measure campaign success. Showing your analytical skills will highlight your results-driven approach.
✨Demonstrate Your Passion for Design
Since Kast operates in the design sector, express your passion for design and interiors during the interview. Share any relevant experiences or projects that reflect your interest in this field, as it will resonate well with the interviewers.
