At a Glance
- Tasks: Join us to build and execute our marketing strategy from the ground up!
- Company: Granola is a fast-paced startup focused on building brands and driving growth.
- Benefits: Enjoy competitive salary, equity options, and flexible work-from-home days.
- Why this job: Make a huge impact in a creative environment while fostering a community of advocates.
- Qualifications: 5+ years in marketing with a track record of successful campaigns and user acquisition.
- Other info: Work in-person at our vibrant London office and collaborate with an ambitious team.
The predicted salary is between 43200 - 72000 £ per year.
Hey! We’re team Granola ???? If you haven’t already, you should check out what we’re building, and why you should work here. Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. We’re looking for a self-starting marketer who loves building brands and driving growth in a fast-paced, design-led and iterative environment. This is our first hire in growth/marketing, so you’ll have a huge impact on the our direction and trajectory as a brand and company. In this role, you will: Build and execute our 0→1 marketing strategy: Building a great product is worthless if no one knows about it — and you’ll help us make sure everyone does. Help us build a brand that people love: You’ll help us make sure we find the right ICPs and talk to them about our product in an authentic and consistent way across all our touch-points. Build the foundations for a community of advocates. We think fostering a strong community will play a critical role in our GTM. Help us work in the open. We ship at a fast pace but don’t do a good job sharing these updates and bringing our users along with us. You’ll help ensure we make the most of each launch and track adoption of new features. Come up with creative ways to get Granola in front of the right people: ads, events, stunts, swag, influencers, campaigns, PR, partnerships – anything is fair game. Your background looks something like: 5+ years of relevant marketing experience at tech and product-driven companies. You have a track record executing successful marketing campaigns and driving user acquisition. You’re proficient with social media platforms, email marketing tools, and analytics software. Experience in content creation, including writing, video production, and/or graphic design. Ability to thrive in a fast-paced environment with evolving requirements and priorities. As a person, you: You have a foundation in product marketing, and experience in other areas like content marketing or growth marketing. You excel in roles that require both strategic thinking and hands-on execution . You can prioritize effectively and are comfortable leaving some tasks for later. While not a full-time content creator, you understand what makes compelling copy and can iterate on everything from website headlines to product updates. You’re detail oriented, maintain high standards of accuracy, and can work efficiently under pressure. Are excited to work in-person from our office in London (most of the time). Love working in a startup environment (you either have experience working in a startup or are really drawn to the zero-to-one phase). Value working with people who are kind, ambitious, and pragmatic. About the Opportunity We are living in the most exciting time for tool builders since Engelbart’s demo in 1968. We want to assemble the best crew to build this future together, here in London. Our compensation philosophy is to pay slightly above market on salary and above market on equity. Lastly, we think amazing talent comes from all kinds of life journeys and experiences. If what is written above speaks to you, whether you look like a fit on paper or not, please reach out. Please note, we default to working in person, so our team is together every day in our Old Street office, but you’re free to wfh when you need to. Please don’t apply if this doesn’t work for you.
Granola | Growth Marketer employer: Granola
Contact Detail:
Granola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Granola | Growth Marketer
✨Tip Number 1
Familiarize yourself with Granola's brand and product offerings. Understanding what makes us unique will help you articulate how you can contribute to building a brand that people love.
✨Tip Number 2
Showcase your experience in executing successful marketing campaigns. Be ready to discuss specific examples where you've driven user acquisition, as this will demonstrate your ability to impact our growth strategy.
✨Tip Number 3
Prepare to share creative ideas on how to get Granola in front of the right audience. Think outside the box about potential ads, events, or partnerships that could elevate our brand presence.
✨Tip Number 4
Emphasize your adaptability and comfort in fast-paced environments. We value team members who can thrive amidst evolving priorities, so be ready to discuss how you've successfully navigated similar situations in the past.
We think you need these skills to ace Granola | Growth Marketer
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Granola's culture and values. Highlight how your personal values align with theirs in your application.
Tailor Your CV: Make sure your CV reflects your relevant marketing experience, especially in tech and product-driven companies. Emphasize your successful marketing campaigns and user acquisition strategies.
Craft a Compelling Cover Letter: In your cover letter, express your excitement about the opportunity to build a brand from the ground up. Share specific examples of how you've driven growth in previous roles and how you can contribute to Granola's mission.
Showcase Your Creativity: Since the role involves coming up with creative marketing strategies, consider including a brief section in your application that outlines innovative ideas you have for promoting Granola. This will demonstrate your proactive approach and strategic thinking.
How to prepare for a job interview at Granola
✨Show Your Passion for Growth Marketing
Make sure to express your enthusiasm for growth marketing and how it aligns with your career goals. Share specific examples of successful campaigns you've executed in the past and how they contributed to brand growth.
✨Demonstrate Your Strategic Thinking
Prepare to discuss your approach to building a marketing strategy from scratch. Highlight your ability to identify target audiences and how you would engage them authentically across various channels.
✨Be Ready to Discuss Community Building
Since community advocacy is crucial for Granola, come prepared with ideas on how to foster a strong community around the brand. Share any previous experiences where you successfully built or engaged a community.
✨Emphasize Your Adaptability
In a fast-paced startup environment, adaptability is key. Be ready to share examples of how you've thrived in changing situations and how you prioritize tasks effectively when faced with evolving requirements.