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- Tasks: Create engaging content and manage multi-channel marketing campaigns.
- Company: Join CHAMP Cargosystems, a leader in IT logistics solutions for the air cargo industry.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a team that values innovation and customer-centric strategies.
- Qualifications: Ideal for graduates with 1-3 years in content or digital marketing.
- Other info: Submit a writing task during the interview process.
The predicted salary is between 30000 - 42000 ÂŁ per year.
CHAMP Cargosystems is one of the world’s leading providers of innovative IT logistics solutions to the global air cargo industry. Headquartered in Luxembourg, we have over 500 employees located in offices in London, Zurich, Manila and Frankfurt, as well as Amman, Atlanta and Singapore.
Our Global Sales and Marketing business consists of a dynamic team of highly knowledgeable professionals focused on growing and developing our business. We achieve this in part by taking a customer-centric approach to our commercial activities, looking to add value to our customers’ operations wherever possible.
We are currently looking for a Content Marketing Specialist to join our London team. Reporting to the Head of Digital & Content Marketing, you will help develop and execute a content strategy that positions CHAMP as a thought leader and trusted partner, leading software provider, ultimately contributing to our growth and success.
Responsibilities will include (but are not exclusive to):
- Content creation and production
- Advanced writing and editing: Exceptional writing and editing skills with the ability to communicate complex benefits clearly and concisely.
- Website: Produce high-quality content with SEO in mind that:
- Resonates with target audiences across the different stages of the buyers’ journeys
- Showcases our software solutions for promotional landing pages, product pages, and other key web pages
- Drives inbound leads
Content distribution, promotion, and lead generation
- Campaigns: Manage & execute multi-channel campaigns from start to finish, including all assets from blogs, landing pages, emails, social media posts, to video assets, etc. (liaise with in-house marketing team as needed)
- Leverage Marketing Automation tools such as retargeting, popup banners, etc. to create awareness of key initiatives to the right audience
- Manage and optimize CHAMP’s LinkedIn presence, fostering engagement with key decision-makers in the air cargo sector
- Workflows: Assist with building automation programs to deliver targeted content, drip campaigns, and other nurture initiatives
- PPC: Assist with setting up Pay Per Click campaigns: LinkedIn, Google Ads
- Publishing content across digital platforms including company intranet, YouTube, corporate website, and media distribution tool
Content management, performance analysis & reporting
- Audit content
- Create and manage content calendars and pipelines, ensuring timely delivery of relevant and engaging content across audiences
- Conduct in-depth keyword research and competitor analysis for SEO improvements
- Monitor industry trends and competitor activity to identify opportunities for content improvement
- Generate regular reports on content performance, providing insights to optimize strategy and improve ROI.
Team collaboration and ad hoc responsibilities
- Assist with general tasks such as lead/enquiry management, content inventory management, and meeting preparations.
- Assist wider marketing team on ad-hoc projects & requests
- Work with key CHAMP stakeholders to populate press release pipeline with success stories
- Work with Portfolio Marketing Manager on key product proposition-based initiatives for promotional campaigns
- Work with Head of PR, Corporate Marketing & Events to incorporate event/ webinar calendar and incoming press inquiries into content pipeline
- Work with graphic designer on assets for various content formats – promo videos, blog feature image, social media graphics
Knowledge, Skills and Abilities:
- Excellent written and spoken English is a must due to the nature of the role
- Can write for an international audience – i.e. non-native English speakers
- Strong understanding of the anatomy of a press release, blog post, email campaign
- Strong editing skills and attention to detail
- Comfortable in an international working environment
- Highly organized to work on multiple projects at once
- Must be comfortable to work in a shared service environment (own role & graphic design)
- Strong understanding of Digital Marketing and SEO; interest in website publishing
- Ability to work independently and within a team environment; ability to multi-task
- Knowledge in using any of the following tools would be a plus: HubSpot, Meltwater, MS Dynamics, SharePoint, Asana, Highspot, Canva, Adobe Creative Suite (esp. Illustrator, InDesign, AfterEffects, Photoshop).
- A positive and strong “can-do” attitude
- Willingness to make a difference
Education and Experience:
- Graduate or Undergraduate in a Marketing Communications or English-related subject
- 1-3 years experience in content or digital marketing, ideally with a focus on B2B software or SaaS
- Experience in writing for Aviation, Logistics, air cargo would be a plus
Applicants will be required to submit a writing task as part of the 1st stage interview.
The selected candidate may be subject to the provision of an up-to-date (not older than 3 months) criminal record certificate.
CHAMP Cargosystems is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, ethnic background, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
Content Marketing Specialist employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Specialist
✨Tip Number 1
Familiarise yourself with CHAMP Cargosystems and their content strategy. Understanding their products and the air cargo industry will help you tailor your discussions during interviews, showcasing your knowledge and enthusiasm for the role.
✨Tip Number 2
Engage with CHAMP's social media platforms, especially LinkedIn. Comment on their posts and share relevant content to demonstrate your interest in their initiatives and to build a connection with the team before your application.
✨Tip Number 3
Prepare for the writing task by reviewing best practices in content marketing and SEO. Create a portfolio of your previous work that highlights your writing skills, particularly in B2B contexts, to present during the interview.
✨Tip Number 4
Network with professionals in the logistics and air cargo sectors. Attend industry events or webinars to gain insights and potentially meet current employees at CHAMP, which could give you an edge in your application process.
We think you need these skills to ace Content Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, particularly in B2B software or SaaS. Emphasise any previous roles where you created high-quality content, managed campaigns, or worked with SEO.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of CHAMP Cargosystems and the air cargo industry. Discuss how your skills align with their needs, particularly in content creation and digital marketing strategies.
Showcase Your Writing Skills: Since a writing task is part of the application process, include samples of your best work that demonstrate your ability to write for an international audience. Focus on clarity, conciseness, and the ability to communicate complex ideas simply.
Highlight Relevant Tools Experience: Mention any familiarity with tools like HubSpot, Adobe Creative Suite, or Asana in your application. This shows you are prepared to hit the ground running and can effectively manage content and campaigns.
How to prepare for a job interview at Job Traffic
✨Showcase Your Writing Skills
Since the role requires exceptional writing and editing skills, be prepared to discuss your previous writing experiences. Bring samples of your work that demonstrate your ability to communicate complex ideas clearly and concisely.
✨Understand SEO Fundamentals
As a Content Marketing Specialist, you'll need to produce high-quality content with SEO in mind. Familiarise yourself with basic SEO principles and be ready to discuss how you would apply them to enhance content visibility.
✨Demonstrate Your Knowledge of the Industry
CHAMP operates in the air cargo and logistics sector, so having a grasp of industry trends and challenges will set you apart. Research recent developments in the field and be prepared to discuss how they might impact content strategy.
✨Prepare for the Writing Task
Applicants are required to submit a writing task as part of the first stage interview. Take this seriously; practice writing under time constraints and ensure your submission reflects your best work, tailored to CHAMP's audience.
