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- Tasks: Support the Influencer Manager in executing and scaling influencer programs.
- Company: Abbott Lyon is a fast-growing D2C brand known for affordable luxury jewellery.
- Benefits: Enjoy flexible working, competitive salary, enhanced family leave, and fun team events.
- Why this job: Be part of a dynamic team driving impactful campaigns in the influencer marketing space.
- Qualifications: Previous experience in influencer marketing and a passion for social media are essential.
- Other info: Join a diverse and inclusive team committed to growth and innovation.
The predicted salary is between 28800 - 43200 £ per year.
Influencer Marketing Executive
Full time
About the role
As the UK Influencer Executive, you will play a vital role in supporting the Influencer Manager to execute and scale influencer programs. With a focus on mid-tier influencers and gifting, you will contribute to driving impactful and engaging campaigns that align with Abbott Lyon’s brand vision and marketing objectives. This maternity cover role is an excellent opportunity to work within a dynamic and fast-paced environment, directly contributing to the brand’s growth and reputation.
Responsibilities
Gifting Program Execution
• Coordinate the influencer gifting program, managing product selections, tracking deliveries, and ensuring timely follow-ups to maximise exposure.
• Monitor engagement and content performance from gifting activities, identifying opportunities for further amplification making sure that the ideas are tailored to our target markets and their buyer behaviour.
Influencer Identification
- Identifying and liaising with relevant influencers that are aligned with the goals and objective of a Gifting Programme and Affiliate Programme (and other key territories if applicable).
Campaign Reporting
• Compile campaign performance reports, including influencer metrics, audience engagement, and key insights.
• Analyse results to highlight successes and identify areas for improvement, providing actionable recommendations to optimise future campaigns.
Influencer Events Support
• Assist in organising and executing influencer activations and events, coordinating key logistics such as venue bookings, invitations, and on-site requirements.
• Provide hands-on support during events, ensuring a smooth experience for all attendees and helping maximise brand visibility.
Trend Monitoring
• Stay updated on influencer marketing trends, emerging platforms, and innovative content styles.
• Research and recommend new and upcoming influencers to enhance the brand’s influencer portfolio and maintain cultural relevance.
Key Skills and Competencies
• Strong organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Excellent communication and interpersonal skills to build and maintain positive relationships with influencers and stakeholders.
• Analytical mindset, with experience in compiling performance reports and interpreting data.
• Creative and proactive approach to identifying new influencer opportunities and trends.
• Flexibility to adapt to a fast-paced and dynamic work environment.
Experience and Requirements
• Previous experience in influencer marketing or a similar role is essential.
• Familiarity with managing mid-tier influencers and gifting programs is highly desirable.
• Knowledge of influencer tools and platforms is an advantage.
• A passion for social media, content creation, and staying ahead of trends in the influencer landscape.
You\’re Excited About This Opportunity Because You Will…
- Be an integral part of our Influencer Growth Strategy
- Be a part of a fast-pace high-performing business with strong career development opportunities
- Be a part of leading campaigns in the UK Influencer Industry
We’re Excited About You Because…
- You have a passion for jewellery and style
- You organically keep up to date with UK talent within the fashion, family and lifestyle interest groups
- You will further strengthen our team with innovate and creative ideas to excel our awareness and growth
About Abbott Lyon
Abbott Lyon is already one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest-growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter.
With a laser-sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors. Having delivered 130% growth last year, and done so profitably, our business has recorded its best ever months since the beginning of the year, bucking the trend in UK retail. More than 700,000 UK consumers already shop Abbott Lyon, and there are more than 2 million look-a-like customers in the UK alone. In addition, the US represents a huge opportunity for Abbott Lyon, and one we are determined to realise. With our sights firmly set on growing the business to £100M and beyond, this year’s plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon’s ambitious growth objectives.
Site: www.abbottlyon.com Instagram: www.instagram.com/abbottlyon/
Why You’ll Enjoy Working at Abbott Lyon
A key factor behind our amazing success story is our unique culture. It possesses all the hallmarks of a typical entrepreneurial business; people at Abbott Lyon are encouraged to think big, be brave and commercially aggressive, take calculated risks, drive hard, relentlessly focus on every detail to improve every aspect of the business, and move at lightning speed. Still, this is a genuinely positive place to work, full of collaborative high-achievers, all determined to deliver Abbott Lyon’s ambitious plans.
Location
Our head offices are in Bath and Manchester but we operate a flexible hybrid model. Around 40% of the team are based near Bath, with others distributed across the UK. You should expect to be in Bath or Manchester a minimum of 3 days per week.
Compensation & Benefits
- Competitive salary + bonus package
- Flexible and remote working arrangements, with a requirement to be in Bath or Manchester 3 days per week
- Enhanced pension scheme
- Enhanced Family Leave schemes including maternity, paternity and adoption
- Ample potential for career development and training
- Fun and friendly team with regular social events in person
- Hugely discounted Abbott Lyon products and monthly gifted products for each team member
- Early Friday finishes during our summer months
- Opportunity to be a part of one of the fastest growing brands in the UK!
Note
Abbott Lyon is dedicated to building and supporting a brilliant, diverse and hugely inclusive team as an equal opportunities employer. We don\’t discriminate against gender, race, religion or belief, disability, age, marital status or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive and emotional intelligence to apply to our vacancies, as we recognise the importance of diversity; we’re excited to see what contributions you will bring to our Abbott Lyon team! Should you require any support throughout the recruitment process, please do not hesitate to let us know what adjustments you may need.
Abbott Lyon | Influencer Marketing Executive employer: Abbott Lyon
Contact Detail:
Abbott Lyon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Abbott Lyon | Influencer Marketing Executive
✨Tip Number 1
Familiarize yourself with Abbott Lyon's brand and its unique selling points. Understanding what makes our products special will help you align your ideas with our marketing objectives during the interview.
✨Tip Number 2
Stay updated on current trends in influencer marketing, especially within the fashion and lifestyle sectors. Being able to discuss recent campaigns or emerging influencers can demonstrate your passion and knowledge in the field.
✨Tip Number 3
Network with mid-tier influencers and engage with their content. Building relationships in advance can give you insights into their preferences and how they collaborate, which is crucial for the gifting program.
✨Tip Number 4
Prepare to showcase your analytical skills by thinking of examples where you've successfully measured campaign performance or identified areas for improvement. This will highlight your ability to contribute to our growth strategy.
We think you need these skills to ace Abbott Lyon | Influencer Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, especially with mid-tier influencers and gifting programs. Use specific examples that demonstrate your organizational skills and ability to manage multiple tasks.
Craft a Compelling Cover Letter: In your cover letter, express your passion for jewellery and style, and explain why you are excited about the opportunity at Abbott Lyon. Mention how your skills align with their needs and how you can contribute to their growth strategy.
Showcase Analytical Skills: Since the role involves compiling campaign performance reports, include any relevant experience you have with data analysis. Highlight your ability to interpret metrics and provide actionable recommendations based on your findings.
Demonstrate Trend Awareness: Mention your familiarity with current trends in influencer marketing and social media. Provide examples of how you stay updated and how you can leverage this knowledge to enhance Abbott Lyon's influencer portfolio.
How to prepare for a job interview at Abbott Lyon
✨Show Your Passion for Influencer Marketing
Make sure to express your enthusiasm for influencer marketing during the interview. Share examples of campaigns you admire and discuss how they align with Abbott Lyon's brand vision. This will demonstrate your genuine interest in the role and the industry.
✨Highlight Your Organizational Skills
Given the fast-paced nature of the role, emphasize your strong organizational skills. Discuss specific tools or methods you use to manage multiple tasks and deadlines effectively, especially in relation to coordinating gifting programs and influencer events.
✨Prepare Data-Driven Insights
Since the role involves compiling campaign performance reports, come prepared with examples of how you've used data to drive decisions in past roles. Be ready to discuss metrics you've tracked and how you've used them to optimize campaigns.
✨Stay Updated on Trends
Demonstrate your knowledge of current trends in influencer marketing. Research recent developments and emerging platforms, and be prepared to discuss how these could impact Abbott Lyon's strategies. This shows that you're proactive and engaged with the industry.
