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- Tasks: Join us as a Local SEO Executive, optimising Google local search and driving digital initiatives.
- Company: Rentokil Initial is a global leader in pest control and hygiene services.
- Benefits: Enjoy a competitive salary, hybrid work, 23 days holiday, and healthcare perks.
- Why this job: Be part of a dynamic team, enhancing your SEO skills while making a real impact.
- Qualifications: Experience with Local SEO, Google Business Profile, and tools like SEMrush is essential.
- Other info: We celebrate diversity and encourage everyone to apply authentically.
The predicted salary is between 28800 - 43200 £ per year.
The role of the Local SEO Executive is to leverage the Google local search landscape and lead activities related to Google products such as Google My Business (GMB) and Local Services Ads (LSA). Additionally, the role involves auditing, monitoring, and implementing Technical Local Paid Search & SEO strategies.
Key Tasks:
- Support the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to deliver priority Organic Search projects globally for Rentokil Initial and its subsidiaries.
- Assist the Digital Projects & Deployment team with the rollout of digital initiatives, including website launches, competitor analysis, B2B campaign optimization, and social media initiatives.
- Develop SEO management processes, best practices, and guides to support colleagues across markets.
- Act as a reliable SEO contact for BAU issues and troubleshooting organic growth challenges.
- Collaborate with Customer Experience, Digital Projects, Account Management, and third-party vendors to implement Rentokil Initial’s Digital Search Strategy.
- Manage organic and local search channels to support leveraging search volumes for conversions.
- Apply strong knowledge of Local SEO, analysis, reporting, on-page optimization, and social media’s role in organic visibility.
- Experience with Google Business Profile and SEO audits is essential.
- Understand and implement SEO best practices, including technical considerations like audits, on-page recommendations, and understanding the local search ecosystem.
- Stay informed about search engine algorithms and their impact on website performance.
- Implement technical SEO changes such as robots.txt, redirects, hreflang, canonical tags, and schema markup.
- Utilize tools like SEMrush, Screaming Frog, and Ahrefs to conduct web quality audits.
Benefits:
- Competitive salary
- Hybrid working arrangement
- Rentokil Initial Reward Scheme
- 23 days holiday plus 8 bank holidays
- Employee Assistance Programme
- Death in Service benefit
- Healthcare
- Free parking
Our Commitment to Diversity and Inclusion:
At Rentokil Initial, we value diversity and are an equal opportunity employer. We encourage applications from individuals of all backgrounds and experiences. We are committed to creating an inclusive environment where everyone can thrive and be their authentic selves. If you have any specific needs during the recruitment process, please contact us at joanna.sharpe@rentokil-initial.com. Be yourself in your application! We appreciate passion and authenticity in your application, alongside your skills and understanding of the role.
Local SEO Search Specialist (12 month contract) employer: Rentokil Initial Group
Contact Detail:
Rentokil Initial Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local SEO Search Specialist (12 month contract)
✨Tip Number 1
Familiarise yourself with Google My Business and Local Services Ads. Understanding how these platforms work will give you a significant edge, as you'll be able to discuss specific strategies and improvements during your interview.
✨Tip Number 2
Stay updated on the latest trends in Local SEO and search engine algorithms. This knowledge will not only help you in interviews but also demonstrate your commitment to the field and your proactive approach to learning.
✨Tip Number 3
Prepare to discuss your experience with tools like SEMrush, Screaming Frog, and Ahrefs. Being able to articulate how you've used these tools for audits or optimisations will showcase your technical skills and practical knowledge.
✨Tip Number 4
Network with professionals in the SEO community, especially those focused on local search. Engaging in discussions or attending relevant webinars can provide insights and connections that may benefit your application process.
We think you need these skills to ace Local SEO Search Specialist (12 month contract)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Local SEO Search Specialist. Familiarise yourself with Google My Business, Local Services Ads, and the technical aspects of SEO mentioned in the job description.
Tailor Your CV: Highlight your relevant experience in local SEO, technical SEO, and any tools like SEMrush or Ahrefs that you've used. Make sure to include specific examples of past projects that align with the key tasks outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your skills can contribute to Rentokil Initial's digital search strategy. Be authentic and let your personality shine through while demonstrating your understanding of the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in the SEO field.
How to prepare for a job interview at Rentokil Initial Group
✨Showcase Your Local SEO Knowledge
Make sure to highlight your understanding of local SEO strategies, especially regarding Google My Business and Local Services Ads. Be prepared to discuss how you've successfully implemented these strategies in previous roles.
✨Demonstrate Technical Proficiency
Familiarise yourself with technical SEO concepts such as audits, on-page optimisation, and schema markup. During the interview, be ready to explain how you have applied these techniques in past projects.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to organic growth challenges or local search issues. Practise articulating your thought process and the steps you would take to address these scenarios.
✨Emphasise Collaboration Skills
Since the role involves working with various teams, be sure to share examples of how you've successfully collaborated with others in the past. Highlight your ability to communicate effectively with different stakeholders.
