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- Tasks: Analyse diverse marketing data to drive insights and improve campaign performance.
- Company: Join Electronic Arts, a leader in creating immersive entertainment experiences worldwide.
- Benefits: Enjoy flexible work options, healthcare, mental well-being support, and complimentary games.
- Why this job: Be part of a creative team that values innovation and collaboration in the gaming industry.
- Qualifications: Bachelor's in STEM or economics; 3-5 years of analytical experience required.
- Other info: Opportunity to work with global colleagues and influence marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The Office of the CXO drives effectiveness across the EA Experiences organisation with a focus in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organisation with the strategic prioritisation, investments, resources, data, insights, and technology required to accelerate outcomes in service of our goals.
The EA Marketing Analytics team is looking for an analytics professional to take on the role of Senior Analyst, Marketing Analytics in Guildford, UK, reporting to the Director of Marketing Analytics. We are looking for someone who can take our analytics to a new level by digging into diverse data sets relating to our marketing campaigns, applying creative data analytics techniques, extracting insights, creating data visualisations and communicating recommendations to our marketing partners in ways that create clarity, guide action, and bring improvement. If you can combine this with a pioneering spirit, commitment to team success, and an interest for the video game industry, this might just be the right job for you.
Responsibilities:
- Select, process, and explore data from an array of internal and third-party data sources for marketing channels such as video, social media, websites, email, and more to find the signal in the noise.
- Create presentations with crisp data visualisations to tell compelling data stories to partners and influence the business. Distil quantitative insights into easy to break down and intuitive presentation form.
- Work with marketing partners to understand their needs and deliver data analysis to support decision-making that leads to improved marketing performance, becoming a trusted advisor.
- Approach analyses and have structured thinking to design a plan before digging into data.
- Collaborate across a global network of colleagues, with teamwork as a priority.
- Manage projects involving complex data collection, analysis and application.
- Build on your enthusiasm for learning and improvement.
Qualifications:
- Bachelor’s degree in STEM (Science, Technology, Engineering, and Math) field or economics; Advanced degrees preferred.
- 3-5 years relevant hands-on analytical experience, with the ability to manage the analytical process and translate findings from the data into recommendations for our partners. Advantage for previous marketing analytics experience.
- Knowledge of and practical experience with statistics, probability, and hypothesis testing.
- SQL skills including experience querying complex datasets from a variety of multiple sources.
- Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models using methods like correlation analysis, regression modelling, cluster analysis.
About Electronic Arts: We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Contact Detail:
ELECTRONIC ARTS-1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analyst, Marketing Analytics
✨Tip Number 1
Familiarise yourself with Electronic Arts' marketing strategies and recent campaigns. Understanding their approach will help you tailor your insights and recommendations to align with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your analytical skills by preparing a mini-project or case study that demonstrates your ability to extract insights from complex datasets. This can be a great conversation starter during interviews and shows your proactive approach.
✨Tip Number 3
Network with current or former employees of EA, especially those in the marketing analytics team. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying.
✨Tip Number 4
Stay updated on the latest trends in marketing analytics and gaming. Being knowledgeable about industry developments will not only enhance your discussions but also demonstrate your passion for the field and the company.
We think you need these skills to ace Senior Analyst, Marketing Analytics
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Senior Analyst, Marketing Analytics position. Tailor your application to highlight relevant experience in data analysis, marketing analytics, and teamwork.
Highlight Relevant Experience: In your CV and cover letter, emphasise your hands-on analytical experience, particularly in marketing analytics. Include specific examples of how you've used SQL, R, or other statistical methods to derive insights from data.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of Electronic Arts' mission and values. Discuss how your skills can contribute to their goals and how you align with their culture of creativity and collaboration.
Prepare for Data-Driven Questions: Be ready to discuss your analytical process and how you approach data challenges. Prepare examples of past projects where you successfully translated complex data into actionable insights, as this will likely be a focus during the interview process.
How to prepare for a job interview at ELECTRONIC ARTS-1
✨Know Your Data
Familiarise yourself with the types of data sources mentioned in the job description, such as social media, email, and video analytics. Be prepared to discuss how you would select and process these data sets to extract meaningful insights.
✨Showcase Your Visualisation Skills
Prepare examples of your previous work that demonstrate your ability to create compelling data visualisations. Think about how you can distil complex data into clear, intuitive presentations that tell a story and influence decision-making.
✨Understand Marketing Needs
Research common challenges faced by marketing teams in the gaming industry. Be ready to discuss how your analytical skills can support their needs and improve marketing performance, positioning yourself as a trusted advisor.
✨Demonstrate Structured Thinking
During the interview, articulate your approach to analysing data. Discuss how you plan your analyses before diving into the data, showcasing your structured thinking and project management skills, which are crucial for this role.
