Content Creator – Creative Strategy & Execution | Fintech
Content Creator – Creative Strategy & Execution | Fintech

Content Creator – Creative Strategy & Execution | Fintech

City of London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead creative content strategy and execution for a fintech scale-up.
  • Company: Iopa Solutions is transforming capital markets with innovative digital solutions.
  • Benefits: Enjoy a hybrid work model and the chance to shape a brand's voice.
  • Why this job: Be the voice of a company redefining financial communication in an exciting industry.
  • Qualifications: Experience in B2B financial services and a knack for storytelling required.
  • Other info: This role offers autonomy and the opportunity to create impactful narratives.

The predicted salary is between 36000 - 60000 £ per year.

We’re a fintech scale-up transforming how capital markets operate — bridging the gap between institutional investors and underwriters through a digital platform that reshapes how deals get done. But you won’t find our name plastered on billboards — yet. That’s where you come in. We’re looking for a vision-led Content Creator to take full creative ownership of our messaging. You’ll be the voice behind the vision — building our narrative, shaping how we’re perceived, and pushing boundaries in a world that’s traditionally... well, not that exciting. (Spoiler: we’re the opposite of that.)

The Role

This is a rare opportunity to build and execute a content strategy from scratch in a company where brand, design, and storytelling actually matter — and leadership knows it. You’ll:

  • Create and lead all core content across our website — from home page headlines to product positioning and storytelling.
  • Own the tone of voice across every surface — this is your brand voice to build.
  • Produce, direct, and edit short-form videos (product walkthroughs, team stories, founder-led pieces).
  • Write long-form editorial and thought leadership (white papers, industry POVs, interviews with clients and stakeholders).
  • Design and deploy campaigns that launch new features, bring attention to new partnerships, or introduce bold thinking into a legacy market.
  • Work alongside designers, product marketers, engineers, and founders who will genuinely value your ideas.
  • Have B2B financial services experience — you understand capital markets, investment banking, institutional workflows, or adjacent fintech well enough to simplify them.
  • Have previously built content for a product-led company in fintech or SaaS — or have creative-directed the brand and voice of a product that redefined an old market.
  • Can turn whiteboards into white papers, and rough notes into finished, high-standard narratives.
  • Know how to handle ambiguity and autonomy — because this is not a hand-held role. It’s a “trust you to build it” one.
  • Are equally at home scripting a customer video as you are writing a product launch email.
  • Thrive when given space to define a vision — and then execute it, iteratively, beautifully, and without compromise.

You’ll lead or contribute to:

  • All website and landing page copy
  • Product explainers and investor-facing video content
  • Team and culture pieces (if we want the world to meet us, you’re introducing us)
  • Social campaigns and thought leadership
  • Creative sales and investor collateral
  • Creative direction for design and UX copy

Why This Isn’t Just Another LinkedIn Post

We’re not looking for “a content person.” We’re looking for the content mind who will become the voice of a company that is actively shifting the foundation of how financial institutions communicate, connect, and collaborate. You won’t be handed a dusty set of brand guidelines or be expected to mimic someone else’s voice. You’ll build it. If you're a writer-filmmaker-strategist-brand-brain hybrid who wants to create genuinely smart, story-led content in a space that’s primed for reinvention — we want to meet you.

Location: London (hybrid – you’ll want to be close to the story)

Reporting to: Head of Marketing

Confidential fintech | Backed by industry giants | Growing fast | Intentionally different

If this sounds like your kind of blank page, let’s talk.

Content Creator – Creative Strategy & Execution | Fintech employer: Iopa Solutions

Iopa Solutions is an innovative fintech scale-up based in London, offering a dynamic work environment where creativity and strategic thinking are not just encouraged but celebrated. As a Content Creator, you'll have the unique opportunity to shape the company's narrative and brand voice from the ground up, collaborating with a passionate team that values your insights and fosters professional growth. With a hybrid working model and a focus on meaningful storytelling, Iopa Solutions stands out as an employer committed to redefining the financial services landscape while providing a supportive and engaging workplace.
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Contact Detail:

Iopa Solutions Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Content Creator – Creative Strategy & Execution | Fintech

Tip Number 1

Familiarise yourself with the fintech industry, especially capital markets and investment banking. Understanding the jargon and key players will help you speak their language during interviews and demonstrate your expertise.

Tip Number 2

Showcase your creative portfolio that highlights your ability to build narratives and execute content strategies. Include examples of previous work where you've transformed complex topics into engaging content, as this aligns perfectly with what they're looking for.

Tip Number 3

Network with professionals in the fintech space, particularly those involved in content creation or marketing. Engaging with industry insiders can provide valuable insights and potentially lead to referrals, increasing your chances of landing an interview.

Tip Number 4

Prepare to discuss your vision for the brand voice and content strategy during the interview. Think about how you would approach building their narrative and be ready to share innovative ideas that could set them apart in the market.

We think you need these skills to ace Content Creator – Creative Strategy & Execution | Fintech

Creative Writing
Content Strategy Development
Video Production and Editing
Brand Storytelling
B2B Financial Services Knowledge
Product Positioning
Campaign Design and Execution
Long-form Editorial Writing
Social Media Management
Collaboration with Cross-functional Teams
Ability to Handle Ambiguity
Strong Communication Skills
Attention to Detail
Adaptability in a Fast-paced Environment

Some tips for your application 🫡

Understand the Role: Before you start writing, make sure you fully understand the job description. Focus on the key responsibilities and required skills, such as content strategy, storytelling, and B2B financial services experience.

Tailor Your CV: Customise your CV to highlight relevant experiences that align with the role. Emphasise your previous work in fintech or SaaS, and showcase any content creation projects that demonstrate your ability to build a brand voice.

Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the role and the company. Use it to tell your story, explain why you're the perfect fit, and how you can contribute to their vision of transforming capital markets.

Showcase Your Work: Include links to your portfolio or examples of your previous content work. Highlight pieces that demonstrate your ability to create engaging narratives and your understanding of the fintech landscape.

How to prepare for a job interview at Iopa Solutions

Showcase Your Creative Vision

This role is all about creativity and ownership. Be prepared to discuss your vision for content creation and how you would approach building a narrative from scratch. Bring examples of your previous work that demonstrate your ability to think outside the box.

Understand the Fintech Landscape

Since this position is in the fintech sector, it's crucial to have a solid understanding of capital markets and investment banking. Brush up on industry trends and be ready to discuss how your experience aligns with the company's mission to transform financial communications.

Demonstrate Your Versatility

The job requires a mix of skills, from writing to video production. Prepare to talk about your experience in both areas and provide samples that highlight your ability to adapt your style for different formats, whether it’s a product explainer or a thought leadership piece.

Embrace Ambiguity and Autonomy

This role demands someone who can thrive without constant guidance. Share examples of past experiences where you successfully navigated ambiguity and took initiative to drive projects forward. Highlight your ability to work independently while still collaborating effectively with teams.

Content Creator – Creative Strategy & Execution | Fintech
Iopa Solutions
Location: City of London

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