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- Tasks: Manage Optoma's web presence and create engaging content for B2B and B2C customers.
- Company: Join Optoma, the #1 DLP projection brand, known for innovative display products.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a passionate team that connects people through exceptional experiences.
- Qualifications: Bachelor’s degree preferred; 2-4 years in digital marketing and SEO experience required.
- Other info: Experience with Google Analytics and HTML coding is a plus.
The predicted salary is between 36000 - 60000 £ per year.
As the #1 DLP projection brand worldwide, Optoma Technology, Inc. is a leading manufacturer of award-winning display products, including interactive flat panels and business and home entertainment projectors for consumers, businesses, education, professional audio/video and the retail market. A passionate, customer-focused brand, Optoma products captivate, inspire, and connect people for exceptional experiences.
The ideal candidate is a passionate, customer-centric marketer with a relentless drive for developing engaging content for both B2B and B2C customers. Up to date with new online trends, and able to transfer these into Optoma’s creative that fit into the entire product roadmap.
- Web Site Management: Responsible for Optoma’s entire web presence for Americas, all product categories and pages on Optomausa.com, Optoma Mexico, Optoma Brazil and all microsites, as well as an e-commerce site. Responsible for Optoma’s creative and product offerings on all customer web pages for both B2B and B2C channels.
- Customer Journey: Create and enhance journey on the website that facilitates the achievement of Web KPIs using insights from quantitative and qualitative behavioural data.
- Content Management: Responsible for driving the creative development of assets with the support of an in-house designer. Manage content management system (CMS) on back end to update and change website. Manage all content on full site and all sections including; product images, product specs and features, press releases, case studies. Manage any support needed from other internal stakeholders such as Legal, Careers, Service, etc.
- Measurement and Analytics: Responsible for web analytics, including Google Analytics, Google Tag Manager, and Mixpanel. Drive SEO campaigns to increase brand awareness. Design and provide front-end HTML coding for site as well as incremental enhancements and/or re-work of current web-based site.
Candidate Specification:
- Bachelor’s degree in related field preferred.
- 2-4 years of experience in digital marketing, web, managing & uploading content on company websites.
- Experience implementing Search Engine Optimization (SEO).
- Knowledge of Google Analytics and metrics.
- Experience working on global content or marketing platform that is used in multiple markets and languages.
- Design and Photoshop experience.
- Exceptional writing and editing skills.
- HTML code, keyword research and web content creation a plus.
WEB MARKETING MANAGER employer: Optoma
Contact Detail:
Optoma Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land WEB MARKETING MANAGER
✨Tip Number 1
Familiarise yourself with Optoma's products and their unique selling points. Understanding the brand's offerings will help you tailor your conversations during interviews and demonstrate your passion for their customer-centric approach.
✨Tip Number 2
Stay updated on the latest trends in web marketing and SEO strategies. Being able to discuss current trends and how they can be applied to enhance Optoma's online presence will show your proactive attitude and expertise.
✨Tip Number 3
Prepare to showcase your experience with web analytics tools like Google Analytics and Mixpanel. Be ready to discuss specific examples of how you've used data to drive marketing decisions and improve website performance.
✨Tip Number 4
Highlight any experience you have with content management systems (CMS) and web design. Being able to demonstrate your technical skills, especially in HTML and design software, will set you apart as a candidate who can manage and enhance Optoma's web presence effectively.
We think you need these skills to ace WEB MARKETING MANAGER
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and web management. Emphasise any specific projects where you've developed engaging content for B2B and B2C customers, as well as your familiarity with SEO and analytics tools.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-centric marketing. Discuss how your skills align with the responsibilities of managing Optoma's web presence and enhancing the customer journey. Use specific examples to demonstrate your experience with content management systems and web analytics.
Showcase Your Technical Skills: Highlight your proficiency in HTML coding, Google Analytics, and any design software like Photoshop. If you have experience with web metrics or SEO campaigns, make sure to include that as well, as it directly relates to the job requirements.
Proofread and Edit: Before submitting your application, carefully proofread your documents. Ensure there are no spelling or grammatical errors, and that your writing is clear and professional. This is especially important given the emphasis on exceptional writing and editing skills in the job description.
How to prepare for a job interview at Optoma
✨Showcase Your Passion for Marketing
Make sure to express your enthusiasm for digital marketing and how it drives customer engagement. Share examples of past projects where you developed engaging content for both B2B and B2C audiences, highlighting your customer-centric approach.
✨Demonstrate Your Technical Skills
Be prepared to discuss your experience with web management tools and analytics platforms like Google Analytics and Google Tag Manager. Highlight any specific instances where you've used these tools to drive SEO campaigns or improve website performance.
✨Discuss Your Content Management Experience
Talk about your familiarity with content management systems (CMS) and how you've managed web content in previous roles. Provide examples of how you've collaborated with designers and other stakeholders to create compelling web assets.
✨Prepare for Behavioural Questions
Expect questions that assess your problem-solving skills and ability to enhance the customer journey on a website. Use the STAR method (Situation, Task, Action, Result) to structure your responses, focusing on how your actions led to measurable improvements.
