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- Tasks: Lead social media strategy, manage content, and engage with our vibrant community.
- Company: Join Peachy Den, a trendy fashion brand focused on creativity and culture.
- Benefits: Enjoy flexible work options, creative freedom, and a fun team environment.
- Why this job: Make an impact by enhancing brand visibility and connecting with our audience.
- Qualifications: 3-5 years of experience in social media management for fashion or culture brands required.
- Other info: Opportunity to collaborate with a passionate team and shape our online presence.
The predicted salary is between 36000 - 60000 £ per year.
Job Description:
Objective:
To enhance brand visibility, engagement, and sales through strategic planning and management of organic and paid social media channels and influencer marketing programs, reporting to the Head of Marketing.
Roles & Responsibilities
Social Media Strategy Development
- Create and implement a comprehensive social media strategy that aligns with the brand’s vision and marketing objectives, in collaboration with the Head of Marketing.
- Define target audiences, content pillars and tailor content strategies to meet their preferences across various platforms.
- Create and implement a strong community management strategy.
- Analyze engagement metrics to assess performance and adapt strategies as needed to improve reach and interaction.
Content Delivery and Publishing
- Work closely with the Head of Marketing, Art Director and Graphic Designer to brief and deliver organic and paid social campaign content following platform best-practice.
- Develop additional engaging and on-brand content across TikTok, IG and Pinterest.
- Own publishing strategy and be responsible for all publishing.
- Maintain the content calendar to present concepts and copy for approval, ensuring consistency and timely delivery of all campaigns.
- Day-day community management to ensure consistent interaction with the audience.
Paid Social Media Management
- Advise on paid social media campaigns creative, manage timely content delivery to paid social media agencies with support of the Head of Marketing.
- Receive ad performance metrics and optimize campaigns for maximum ROI, adjusting creative feedback as needed.
Influencer Marketing
- Develop and manage influencer campaigns, including negotiation of deliverables, timelines, and compensation with support of the Head of Marketing and in collaboration with the Marketing Assistant.
- Track and analyze influencer campaign performance, providing reports on engagement, reach, and ROI.
Analytics and Reporting
- Utilize analytics tools to track performance metrics for both organic and paid social media efforts.
- Prepare monthly reports outlining campaign performance, audience growth, engagement rates, and recommendations for future strategies.
Collaboration
- Work closely with the Head of Marketing, Head of Ecommerce, Marketing Assistant and Graphic Designer to ensure cohesive messaging and integrated campaigns.
- Provide insights and recommendations based on social media trends to inform product launches and promotional efforts.
Deliverables
- Social Strategy: Annual organic social media and community management strategies.
- Content Calendar: Monthly calendar outlining planned posts and campaigns.
- Monthly Performance Reports: Detailed reports analyzing the performance of organic and paid social media efforts and influencer campaigns.
- Campaign Briefs: Clear briefs for each brand campaign, including goals, deliverables, and timelines.
Communication
- Weekly meetings to discuss strategy, performance updates, and upcoming campaigns.
- Ongoing communication through email and project management tools to ensure alignment with brand goals.
Requirements
- 3-5 years experience in-house managing owned social media channels at a similar fashion/culture brand
- Proven track record of managing social strategy and track-record of organic channel growth
- Experienced content creator and comfortable occasionally featuring in content
- Highly-organized, strategic and detail-oriented
- Excellent understanding of the Peachy Den brand and social-media landscape
PEACHY DEN | Social Media Manager employer: PEACHY DEN
Contact Detail:
PEACHY DEN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PEACHY DEN | Social Media Manager
✨Tip Number 1
Familiarize yourself with Peachy Den's brand voice and aesthetic. Spend time engaging with their social media channels to understand the type of content they post and how they interact with their audience. This will help you align your strategies with their existing brand identity.
✨Tip Number 2
Showcase your experience with community management by preparing examples of how you've successfully engaged audiences in previous roles. Be ready to discuss specific strategies you've implemented that increased engagement and built a loyal following.
✨Tip Number 3
Highlight your analytical skills by discussing tools you've used to track social media performance. Be prepared to share insights from past campaigns, including what worked well and what you would adjust for better results.
✨Tip Number 4
Demonstrate your understanding of influencer marketing by coming up with potential influencer partnerships that align with Peachy Den's brand. Discuss how you would approach these influencers and what kind of campaigns you envision.
We think you need these skills to ace PEACHY DEN | Social Media Manager
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand Peachy Den's brand identity and values. Tailor your application to reflect how your experience and vision align with their goals.
Highlight Relevant Experience: Make sure to emphasize your 3-5 years of experience managing social media channels, particularly in the fashion or culture sector. Provide specific examples of successful campaigns you've led and the impact they had on brand visibility and engagement.
Showcase Your Creativity: As a Social Media Manager, creativity is key. Include examples of content you've created that resonated with audiences. If possible, link to your portfolio or previous work that demonstrates your ability to develop engaging content across platforms like TikTok, Instagram, and Pinterest.
Demonstrate Analytical Skills: Peachy Den values data-driven decision-making. In your application, mention any experience you have with analytics tools and how you've used performance metrics to optimize social media strategies. Be specific about the results you achieved.
How to prepare for a job interview at PEACHY DEN
✨Showcase Your Social Media Strategy Skills
Be prepared to discuss your experience in developing and implementing social media strategies. Highlight specific campaigns you've worked on, the metrics you used to measure success, and how you adapted strategies based on performance.
✨Demonstrate Your Content Creation Abilities
Since the role requires content creation, bring examples of your work. Whether it's posts, graphics, or videos, showcasing your creativity and understanding of brand voice will set you apart.
✨Understand the Peachy Den Brand
Research Peachy Den thoroughly before the interview. Understand their brand values, target audience, and current social media presence. This knowledge will help you tailor your responses and show your genuine interest in the company.
✨Prepare for Analytics Discussions
Be ready to talk about how you've used analytics tools to track social media performance. Discuss specific metrics you've focused on, how you've reported on them, and any adjustments you've made to improve ROI.
