Marketing Executive (Digital Marketing)

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

We are looking for a B2B Digital Marketing Executive to help deliver our digital marketing strategy by implementing, tracking, and optimising our digital assets, social channels, website and marketing campaigns to increase engagement with our target audience of retailers and CPG brands. Working closely with our Digital Marketing Lead, you will work on our corporate website and social channels, evolving and optimising these to grow traffic, drive leads and enable digital growth. You will work with regional marketers and content specialists to help dunnhumby connect with potential buyers and improve engagement, supporting opportunity and revenue generation.

You will have experience in planning and executing organic social media activity for channels like LinkedIn, and a good understanding of how CRM and CMS platforms should integrate to link digital activities to lead generation. And you will be aware of the latest trends in digital marketing.

• Execute world class digital marketing across digital assets and channels, engaging our target audiences.
• Support with SEO and updates of dunnhumby.com to improve user experience, driving quality of traffic.
• Help deliver the organic social strategy for LinkedIn and support on our paid digital media campaigns for local market teams to increase awareness and quality of leads generated.
• Ensure the platforms for hosting our content are continually assessed for optimisation to drive improvement and engagement.
• Work with web developer and where needed external agencies to create landing pages and digital tools. Deliver high quality work, effectively communicated with internal users.
• Work with colleagues to ensure successful integration between CRM (Salesforce) and CMS platforms.
• Educate and train marketers across dunnhumby on latest tools and techniques for prospect and client marketing through digital channels.
• Track, measure and report success of traffic, engagement and leads driven and supported through digital marketing.

• Experience in a B2B Digital Marketing role, managing websites, social media channels, and email marketing campaigns.
• Practical experience of Salesforce marketing automation system and website CMS.
• Experience in executing organic and paid social media campaigns.
• Experience of marketing and web analytics tools such as GA4.
• Knowledge of digital accessibility standards (WCAG) desirable.
• Excellent writing skills.
• Able to work independently in an international team.

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.