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- Tasks: Lead content strategy and manage a team for Asian markets in iGaming and finance.
- Company: Join Legend, a dynamic company revolutionising brand growth across 18 countries.
- Benefits: Enjoy flexible working, health insurance, 20 days leave, and a paid sabbatical.
- Why this job: Be part of a fast-paced environment with opportunities for personal and professional growth.
- Qualifications: 3+ years in content management, strong SEO knowledge, and team leadership experience required.
- Other info: Legend values diversity and offers support throughout the application process.
The predicted salary is between 36000 - 60000 £ per year.
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.
The Role: We are seeking an experienced Content Manager to join our team. This role will focus on driving content strategy and team leadership across our high-value English-speaking Asian markets, specifically India, Philippines, Malaysia, and Singapore. The successful candidate will be responsible for building and managing a team of regional content specialists while ensuring the highest quality of content delivery across all platforms.
Your Impact:
- Develop & Execute Content Strategies – Craft and implement content strategies tailored to target markets.
- Team Leadership – Recruit, train, and manage a team of regional content specialists to drive engagement and growth.
- SEO & Content Optimisation – Ensure all content adheres to SEO best practices and company style guidelines.
- Collaboration & Market Research – Work closely with SEO teams to identify growth opportunities and create seasonal content plans.
- Performance Monitoring – Track content performance metrics and adjust strategies accordingly.
- Market Awareness – Stay updated on regional gaming regulations and industry trends.
- Content Ownership – Act as the primary point of contact for content-related matters in assigned markets.
What You’ll Bring:
- 3+ years of content management experience, preferably in iGaming or related industries.
- A proven track record of team leadership and development.
- Strong understanding of SEO principles and content optimization.
- Experience with content management systems and SEO tools.
- Excellent project management and organizational skills.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
- 3rd: Take home task - you will be given 3 days to complete the task
- 4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
Why Legend?
- Health insurance.
- 20 days annual leave allowance and two extra days to celebrate your birthday and a life event day.
- Flexible working to suit you "work your way".
- Annual discretionary bonus linked to business and personal performance.
- Long-term incentive plan to share in the growth of our business.
- Individual learning and development budget.
- Recharge your batteries between Christmas & New Year (our offices are closed).
- Paid sabbatical when you hit milestones.
- Companywide social events.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we’ll do all we can to support you.
Content Manager (Asian Markets) employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager (Asian Markets)
✨Tip Number 1
Familiarise yourself with the specific content needs and cultural nuances of the Asian markets you're targeting, especially India, Philippines, Malaysia, and Singapore. This will help you tailor your approach and demonstrate your understanding of the audience during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully built and managed teams in the past. Be ready to discuss your strategies for recruiting and developing talent, as this is a key aspect of the role.
✨Tip Number 3
Stay updated on the latest trends in iGaming and sports betting, particularly in the Asian markets. Being knowledgeable about current regulations and industry shifts will set you apart as a candidate who is genuinely invested in the field.
✨Tip Number 4
Prepare to discuss your experience with SEO and content optimisation tools. Highlight specific projects where you've successfully improved content performance metrics, as this aligns closely with the responsibilities of the Content Manager role.
We think you need these skills to ace Content Manager (Asian Markets)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your content management experience, especially in iGaming or related industries. Emphasise any leadership roles you've held and your understanding of SEO principles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content strategy and team leadership. Mention specific examples of how you've successfully managed teams and optimised content in previous roles.
Showcase Relevant Skills: Clearly outline your skills in project management, content optimisation, and market research. Use bullet points to make it easy for the hiring team to see your qualifications at a glance.
Prepare for the Interview Process: Familiarise yourself with the interview process outlined in the job description. Be ready to discuss your past experiences and how they relate to the role, as well as prepare for the take-home task.
How to prepare for a job interview at Igbaffiliate
✨Understand the Company Culture
Before your interview, take some time to research Legend's company culture and values. They emphasise creativity, collaboration, and innovation, so be prepared to discuss how your personal values align with theirs.
✨Showcase Your Content Strategy Skills
As a Content Manager, you'll need to demonstrate your ability to develop and execute content strategies. Prepare examples of past strategies you've implemented, particularly in the iGaming or related industries, and be ready to discuss the outcomes.
✨Highlight Team Leadership Experience
Since this role involves managing a team of regional content specialists, be sure to highlight your leadership experience. Share specific examples of how you've recruited, trained, and developed teams in previous roles.
✨Prepare for SEO Discussions
Given the importance of SEO in this role, brush up on your knowledge of SEO principles and content optimisation. Be ready to discuss how you've applied these principles in your previous work and any tools you’ve used to track performance metrics.
