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- Tasks: Lead global growth marketing and events for Hedera, focusing on strategy and execution.
- Company: Join Hashgraph, a fast-growing software company supporting the innovative Hedera platform.
- Benefits: Enjoy a hybrid work environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of web3 marketing, driving impactful initiatives in a dynamic ecosystem.
- Qualifications: 8+ years in marketing, with 3+ years in leadership within web3 or crypto.
- Other info: Manage a talented team and collaborate with industry leaders to shape the future of decentralised tech.
The predicted salary is between 54000 - 84000 £ per year.
About Hashgraph:
Hashgraph is a fast-growing software company committed to supporting, developing and servicing Hedera, an open source, proof-of-stake platform. Hedera is EVM-compatible and has been specifically built to meet the needs of enterprise and Web3 applications, which require speed, security, stability and sustainability. Hedera’s public network is governed by industry-leading organizations, spanning 11 sectors and 14 regions who oversee the development and direction of the decentralized platform.
About the role:
We’re seeking a strategic, results-driven global Head of Growth Marketing at Hashgraph. This pivotal hybrid role blends hands-on program development with data-driven leadership to generate growth on the Hedera network. The ideal candidate will be a seasoned web3 professional with experience managing a high-impact global events program and team, while overseeing and optimizing marketing operations (i.e., tech tools and lead management processes) to deliver measurable outcomes. You’ll play a critical role in growing this new growth marketing function and Hedera’s presence in the web3 ecosystem. This global hybrid role is ideal for a marketer who thrives at the intersection of demand generation and marketing process and infrastructure.
You may find yourself doing all of the following:
- Growth Marketing Strategy & Execution
- Develop and execute the global field marketing strategy with a heavy focus on events and initiatives that align with the GTM strategy.
- Plan, execute, and manage regional marketing campaigns and events (IRL and virtual), including hosted events (i.e. half day and annual user conference), tradeshows and side events, meetups, hackathons, and community-led initiatives.
- Build and nurture relationships with local web3 communities, influencers, developers, and partners to amplify brand presence.
- Identify target audiences, segment CRM, develop campaign/event messaging for digital and social media, as well as project management of the events.
- Collect feedback and performance data from field initiatives to inform broader marketing strategy.
- Partner with business development, developer relations, product, and ecosystem teams to identify key markets and tailor regional campaigns that resonate with local audiences.
- Manage and grow a team of field marketers, event coordinators, and marketing operations professionals.
- Management of a third-party event management agency.
- Marketing Operations
- Own and optimize the marketing tech stack to ensure smooth campaign execution and reporting.
- Develop and implement lead generation workflows, campaign tracking, and data hygiene practices.
- Monitor marketing KPIs across channels; build dashboards and deliver insights that support decision-making.
- Partner with cross-functional teams to streamline campaign planning, execution, and ROI measurement.
- Build a marketing operations framework to track performance metrics, campaign ROI, and team productivity, including procurement of AI tools.
- Develop internal processes and playbooks to streamline campaign planning, execution, and reporting.
- Manage a third-party implementation partner for CRM and Marketing Automation Tool (HubSpot) to scrub the database and improve lead funnel hand-offs.
- Tracking and analyzing the performance of campaigns in CRM.
- Team Leadership
- Recruit, manage, and mentor a high-performing global growth marketing and operations team.
- Hire a dedicated Marketing Operations Manager to join the Growth marketing team.
- Foster a culture of experimentation, continuous improvement, and performance accountability.
Qualification Requirements:
- Minimum 8+ years of experience in marketing, with at least 3 years in a leadership role in web3, crypto, or decentralized tech.
- Proven success in managing measurable global field marketing programs, especially as it relates to event programs.
- Strong understanding of the web3 landscape, including enterprise, L1 ecosystems, and dApps.
- Understanding of marketing operations, analytics, and process optimization.
- Excellent project management skills, attention to detail, and cross-functional collaboration skills.
- Strong written and verbal communication; ability to translate complex concepts into accessible messages.
- Demonstrated success in running integrated regional marketing programs that drive user growth and community engagement.
- Comfortable operating autonomously in a fast-paced, startup environment.
Head Of Growth Marketing & Events employer: P2P
Contact Detail:
P2P Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Growth Marketing & Events
✨Tip Number 1
Familiarise yourself with the web3 landscape and the specific challenges faced by companies like Hashgraph. Understanding the nuances of enterprise and DeFi will help you articulate your vision for growth marketing effectively during discussions.
✨Tip Number 2
Network within the web3 community by attending relevant events, meetups, and conferences. Building relationships with influencers and developers can provide insights into current trends and may even lead to referrals or recommendations.
✨Tip Number 3
Showcase your experience in managing global field marketing programs by preparing case studies or examples of past successes. Be ready to discuss how you’ve driven measurable outcomes through events and campaigns in your previous roles.
✨Tip Number 4
Demonstrate your understanding of marketing operations by discussing tools and processes you've implemented in the past. Highlighting your ability to optimise tech stacks and improve lead generation workflows will set you apart as a candidate.
We think you need these skills to ace Head Of Growth Marketing & Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, especially in the web3 and crypto sectors. Emphasise your leadership roles and any measurable outcomes from past campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the web3 ecosystem and how your skills align with Hashgraph's mission. Mention specific experiences that demonstrate your ability to manage global events and marketing operations.
Showcase Your Strategic Thinking: Provide examples of how you've developed and executed successful marketing strategies in previous roles. Highlight your experience with data-driven decision-making and how it has led to growth in past positions.
Demonstrate Team Leadership Skills: Discuss your experience in managing and mentoring teams. Share specific instances where you fostered a culture of experimentation and accountability, as this is crucial for the Head of Growth Marketing role.
How to prepare for a job interview at P2P
✨Showcase Your Web3 Expertise
Make sure to highlight your experience in the web3 and crypto space. Discuss specific projects or campaigns you've led that demonstrate your understanding of the decentralized tech landscape, as this role requires a deep knowledge of the industry.
✨Prepare for Data-Driven Discussions
Since the role involves optimising marketing operations and measuring outcomes, be ready to discuss how you've used data to drive marketing strategies. Bring examples of KPIs you've tracked and how they influenced your decision-making.
✨Demonstrate Event Management Skills
Given the focus on global events, prepare to talk about your experience in planning and executing successful marketing events. Share specific examples of events you've managed, including challenges faced and how you overcame them.
✨Emphasise Team Leadership Experience
This position requires managing a team, so be prepared to discuss your leadership style and experiences. Highlight how you've mentored team members and fostered a culture of continuous improvement and accountability.
