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For Companies At a Glance
- Tasks: Analyse marketing campaigns and deliver insights to drive strategy.
- Company: Join a leading gaming brand known for innovation and creativity.
- Benefits: Enjoy a competitive salary, bonus, and flexible working options.
- Why this job: Make a real impact in a dynamic, fast-paced marketing environment.
- Qualifications: 3+ years in marketing analytics with strong dashboarding skills required.
- Other info: Opportunity to work with senior stakeholders and enhance your career.
The predicted salary is between 39600 - 66000 £ per year.
Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing function. This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omni-channel advertising environment.
Key duties:
- Act as a key strategic partner across marketing teams, for campaign briefs and for delivering robust post-campaign analysis (PCA).
- Analyse datasets from digital and offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc).
- Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes.
- Partner with senior stakeholders.
- Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns.
About you:
- 3+ years' experience in a campaign analyst role across digital and offline channels.
- Experience building and maintaining dynamic dashboards using SQL, Tableau, Google Data Studio, and Google Analytics (GA4).
- Strong understanding of cross-channel marketing (digital + ATL) and how these channels interact to drive acquisition and retention.
Up to £55k base + 10% bonus + benefits.
Contact Detail:
Darchi Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insight Analyst -Onmichannel
✨Tip Number 1
Familiarise yourself with the latest trends in omni-channel marketing. Understanding how different channels interact can give you an edge in discussions with stakeholders and show your commitment to the role.
✨Tip Number 2
Brush up on your technical skills, especially in SQL, Tableau, and Google Analytics. Being able to demonstrate your proficiency in these tools during interviews will set you apart from other candidates.
✨Tip Number 3
Prepare examples of past campaigns where you've successfully analysed data and provided actionable insights. This will help you illustrate your analytical skills and your ability to impact marketing strategies.
✨Tip Number 4
Network with professionals in the gaming industry or related fields. Engaging with others can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Marketing Insight Analyst -Onmichannel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, particularly with digital and offline channels. Emphasise your skills in SQL, Tableau, and Google Analytics, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about marketing analytics and how your previous experiences align with the responsibilities of the Marketing Insight Analyst position. Mention specific projects where you've successfully delivered insights or improved campaign performance.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive decisions in past roles. Discuss any experience you have with Media Mix Modelling or multi-channel attribution modelling, as this will demonstrate your ability to assess ROI effectively.
Highlight Stakeholder Engagement: Since the role involves partnering with senior stakeholders, include examples of how you've successfully collaborated with different teams or departments in your previous positions. This will show that you can communicate insights effectively and work well in a team environment.
How to prepare for a job interview at Darchi Digital Recruitment
✨Showcase Your Analytical Skills
As a Marketing Insight Analyst, your analytical prowess is key. Be prepared to discuss specific examples of how you've used data to drive marketing decisions, particularly in omni-channel campaigns. Highlight any experience with Media Mix Modelling or multi-channel attribution.
✨Demonstrate Stakeholder Engagement
This role requires strong collaboration with various teams. Share experiences where you've successfully partnered with senior stakeholders to deliver insights or improve campaign performance. Emphasise your communication skills and ability to translate complex data into actionable strategies.
✨Familiarity with Tools and Technologies
Make sure you’re well-versed in the tools mentioned in the job description, such as SQL, Tableau, Google Data Studio, and Google Analytics (GA4). Be ready to discuss how you've used these tools to create dynamic dashboards or analyse campaign performance.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about how you would approach testing methodologies across the marketing funnel or how you would analyse a specific campaign's performance. Practising these scenarios can help you articulate your thought process clearly.
