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For Companies At a Glance
- Tasks: Lead CRM campaigns to boost customer engagement and retention across digital channels.
- Company: Join a mission-driven DTC brand that's reshaping the industry in Europe.
- Benefits: Enjoy hybrid working, 25 days holiday, and a £500 personal development budget.
- Why this job: Be part of a passionate team in a high-growth e-commerce environment with real impact.
- Qualifications: Experience in e-commerce CRM, campaign performance, and familiarity with CRM platforms required.
- Other info: Major Players is a B Corp™ committed to diversity, equity, and inclusion.
The predicted salary is between 34000 - 42000 £ per year.
Are you a data-driven CRM specialist who thrives at the intersection of strategy, performance, and customer experience? This is a unique opportunity to join a mission-led DTC brand that's redefining the industry across Europe, with strong commercial momentum, loyal customers, and a truly passionate team.
As Senior CRM Specialist, you'll take ownership of digital communications for a fast-growing product line, driving customer retention and revenue across email, push, and SMS. You’ll partner cross-functionally with Product, Creative, Operations and BI teams to craft and execute campaigns that engage, convert, and add real customer value. This is a hands-on, high-impact role for someone ready to step up, shape strategy, and own execution in a high-growth e-commerce environment.
Key Responsibilities:- Build and deliver CRM campaigns that boost adoption of digital add-ons and subscription extras across multiple markets
- Lead strategy and execution across email, SMS, and push – owning planning, testing, optimisation and performance
- Leverage customer insights and segmentation to create personalised journeys and offers
- Define campaign logic, automate workflows, and report on commercial outcomes
- Constantly test and learn – from copy to content to segmentation – using tools like Iterable, Looker, or equivalents
- Hands on e-commerce CRM or email marketing experience
- Strong track record in campaign performance, segmentation and automation
- Comfortable working with CRM platforms (Iterable, Klaviyo, SFMC, etc.) and BI tools (Looker, GA4, etc.)
- Commercially minded, you understand metrics like AOV, CLTV, and retention
- Analytical and confident interpreting data to inform strategy
- Proactive, collaborative, and excited by the pace of a high-growth brand
- Hybrid working (3 days in-office, 2 from home)
- 25 days holiday + bank holidays + extra days per year of service
- £500 personal learning & development budget
- Private medical and dental cover
- Enhanced parental leave
Senior CRM Specialist employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM platforms mentioned in the job description, such as Iterable and Klaviyo. Having hands-on experience or even completing a short course on these tools can give you a significant edge during discussions.
✨Tip Number 2
Prepare to discuss your previous campaign successes in detail. Be ready to share metrics that demonstrate your impact on customer retention and revenue, as this role heavily focuses on performance-driven results.
✨Tip Number 3
Showcase your analytical skills by being prepared to interpret data and insights. Think of examples where you've used data to inform strategy or optimise campaigns, as this will resonate well with the hiring team.
✨Tip Number 4
Highlight your collaborative spirit by preparing examples of how you've worked cross-functionally in the past. This role requires partnering with various teams, so demonstrating your ability to work well with others will be crucial.
We think you need these skills to ace Senior CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, e-commerce, and campaign performance. Use specific metrics to demonstrate your success in previous roles, especially those related to customer retention and revenue growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and its mission. Discuss how your skills align with the responsibilities of the Senior CRM Specialist role, particularly your experience with CRM platforms and data-driven strategies.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to inform strategy and improve campaign performance. Mention any specific tools you’ve used, like Iterable or Looker, to strengthen your application.
Highlight Collaboration Experience: Since the role involves working cross-functionally, include examples of successful collaborations with other teams, such as Product or Creative. This will show that you can thrive in a team-oriented environment and contribute to a high-growth brand.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Data-Driven Mindset
As a Senior CRM Specialist, it's crucial to demonstrate your analytical skills. Be prepared to discuss specific examples of how you've used data to inform your strategies and improve campaign performance.
✨Familiarise Yourself with Relevant Tools
Make sure you know the ins and outs of CRM platforms like Iterable and BI tools such as Looker. Highlight your experience with these tools during the interview to show you're ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think about past campaigns you've executed, the challenges you faced, and how you overcame them. This will showcase your hands-on experience and strategic thinking.
✨Emphasise Collaboration Skills
Since the role involves working cross-functionally, be ready to discuss how you've successfully collaborated with other teams in the past. Share examples that highlight your proactive approach and ability to work in a fast-paced environment.
