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- Tasks: Lead global marketing strategy and oversee brand storytelling for a luxury womenswear brand.
- Company: Really Wild Clothing blends countryside charm with urban sophistication in British heritage fashion.
- Benefits: Enjoy a full-time role with opportunities for creativity and leadership in a dynamic environment.
- Why this job: Join a brand that values craftsmanship and sustainability while making a real impact in luxury fashion.
- Qualifications: 7+ years in senior marketing roles, especially in luxury fashion or lifestyle, with strong digital skills.
- Other info: Work closely with industry leaders and contribute to exciting events and campaigns.
The predicted salary is between 43200 - 72000 £ per year.
We’re Hiring: Head of Marketing
Location: London, UK
Reports to: Nadja Swarovski (Chairwoman and Creative Director) & Rupert Adams (Managing Director)
Employment Type: Full-Time, Permanent
About Us: Really Wild Clothing is a British heritage womenswear brand that seamlessly blends countryside charm with urban sophistication. Known for luxurious tweeds, Liberty silks, and fine tailoring, we celebrate craftsmanship, sustainability, and timeless style for empowered women.
The Role: We’re seeking an experienced and strategic Head of Marketing to elevate our brand across all platforms and international markets. This individual will lead our global marketing strategy, oversee brand storytelling and campaign execution, and drive measurable growth across digital and physical touchpoints.
Key Responsibilities:
- Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with our brand’s heritage and future ambitions.
- Asset Production: Lead the development of seasonal photography and videography, including lifestyle, studio, pack shots, and behind-the-scenes content. Oversee creative production, including model casting, agency coordination, shoot styling, and content curation.
- Digital Marketing & Advertising: Plan and execute digital campaigns across Meta, Google, and programmatic platforms. Oversee content marketing, SEO, and email marketing to drive engagement and online sales.
- Content & Storytelling: Own brand storytelling across digital channels, newsletters, social media, the journal, and lookbooks. Collaborate on campaign messaging and creative assets.
- PR, Influencer & Events: Cultivate relationships with key editors, influencers, stylists, and aligned luxury partners. Oversee boutique activations, seasonal events, and participation in country sporting, equestrian, and lifestyle fairs.
- Retail & Wholesale Support: Support the sales team with marketing toolkits, seasonal materials, and promotional content. Align marketing strategy with the brand’s retail and wholesale expansion in the UK, Europe, and North America.
- Team Leadership: Lead a small in-house team and manage relationships with agencies, freelance creatives, and production teams. Track KPIs and report on campaign performance, customer insights, and brand growth.
Candidate Profile:
- 7+ years of senior marketing experience in luxury fashion or lifestyle.
- Strong background in brand development, campaign production, and digital performance.
- Experience leading photoshoots, videography, and creative content creation.
- Excellent aesthetic judgment, strategic thinking, and executional drive.
- Deep understanding of luxury audiences, countryside lifestyle, and British heritage positioning.
Desirable:
- Background in PR, retail marketing, and international expansion.
- Familiarity with seasonal selling cycles and wholesale marketing.
Next Steps: To apply, please submit your application via LinkedIn or email your CV and cover letter to recruitment@reallywildclothing.com with the subject line: Head of Marketing – Candidate Submission. Join us in shaping the future of a brand where craftsmanship meets contemporary elegance.
Contact Detail:
Really Wild Clothing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (City of London)
✨Tip Number 1
Network with professionals in the luxury fashion industry. Attend events, trade shows, and exhibitions where you can meet potential colleagues or influencers who might have insights into the role and company culture.
✨Tip Number 2
Research Really Wild Clothing thoroughly. Understand their brand values, recent campaigns, and market positioning. This knowledge will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully led a team or project. Be prepared to share specific examples of how you drove growth and innovation in previous roles.
✨Tip Number 4
Familiarise yourself with current trends in digital marketing and luxury branding. Being able to discuss these trends and how they can be applied to Really Wild Clothing will set you apart from other candidates.
We think you need these skills to ace Head of Marketing (City of London)
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Really Wild Clothing's brand ethos, heritage, and target audience. This knowledge will help you tailor your application to reflect their values and mission.
Craft a Tailored CV: Highlight your relevant experience in luxury fashion or lifestyle marketing. Focus on achievements that demonstrate your strategic leadership, campaign production, and digital performance skills, ensuring they align with the job description.
Write a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also showcase your understanding of the brand's identity. Discuss how your background in PR, retail marketing, and international expansion can contribute to their goals.
Showcase Relevant Projects: If possible, include links or references to past projects that demonstrate your experience in leading photoshoots, creating digital campaigns, or developing brand storytelling. This will provide concrete evidence of your capabilities.
How to prepare for a job interview at Really Wild Clothing
✨Showcase Your Strategic Vision
As a Head of Marketing, it's crucial to demonstrate your ability to develop and implement comprehensive marketing strategies. Prepare to discuss specific examples of past campaigns you've led, focusing on how they align with brand heritage and future ambitions.
✨Highlight Your Creative Leadership
This role involves overseeing creative production, so be ready to talk about your experience in leading photoshoots and videography. Share insights into your aesthetic judgment and how you've successfully managed creative teams and collaborations.
✨Demonstrate Digital Savvy
With a focus on digital marketing and advertising, ensure you can articulate your experience with platforms like Meta and Google. Discuss successful campaigns you've executed, including content marketing and SEO strategies that drove engagement and sales.
✨Connect with the Brand's Values
Really Wild Clothing values craftsmanship and sustainability, so it's important to express your understanding of these principles. Be prepared to discuss how your personal values align with the brand's mission and how you can contribute to its growth in luxury markets.
