Head of Marketing (City of London)

We’re Hiring: Head of Marketing

Location: London, UK

Reports to: Nadja Swarovski (Chairwoman and Creative Director) & Rupert Adams (Managing

Director)

Employment Type: Full-Time, Permanent

About Us:

Really Wild Clothing is a British heritage womenswear brand that seamlessly blends countryside

charm with urban sophistication. Known for luxurious tweeds, Liberty silks, and fine tailoring, we

celebrate craftsmanship, sustainability, and timeless style for empowered women.

The Role:

We’re seeking an experienced and strategic Head of Marketing to elevate our brand across all

platforms and international markets. This individual will lead our global marketing strategy,

oversee brand storytelling and campaign execution, and drive measurable growth across digital

and physical touchpoints.

Key Responsibilities:

• Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with our brand’s heritage and future ambitions.
• Asset Production: Lead the development of seasonal photography and videography, including lifestyle, studio, pack shots, and behind-the-scenes content. Oversee creative production, including model casting, agency coordination, shoot styling, and content curation.
• Digital Marketing & Advertising: Plan and execute digital campaigns across Meta, Google, and programmatic platforms. Oversee content marketing, SEO, and email marketing to drive engagement and online sales.
• Content & Storytelling: Own brand storytelling across digital channels, newsletters, social media, the journal, and lookbooks. Collaborate on campaign messaging and creative assets.
• PR, Influencer & Events: Cultivate relationships with key editors, influencers, stylists, and aligned luxury partners. Oversee boutique activations, seasonal events, and participation in country sporting, equestrian, and lifestyle fairs.
• Retail & Wholesale Support: Support the sales team with marketing toolkits, seasonal materials, and promotional content. Align marketing strategy with the brand’s retail and wholesale expansion in the UK, Europe, and North America.
• Team Leadership: Lead a small in-house team and manage relationships with agencies, freelance creatives, and production teams. Track KPIs and report on campaign performance, customer insights, and brand growth.

Candidate Profile:

• 7+ years of senior marketing experience in luxury fashion or lifestyle.
• Strong background in brand development, campaign production, and digital performance.
• Experience leading photoshoots, videography, and creative content creation.
• Excellent aesthetic judgment, strategic thinking, and executional drive.
• Deep understanding of luxury audiences, countryside lifestyle, and British heritage positioning.

Desirable:

• Background in PR, retail marketing, and international expansion.

• Familiarity with seasonal selling cycles and wholesale marketing.

Next Steps:

To apply, please submit your application via LinkedIn or email your CV and cover letter

to recruitment@reallywildclothing.com with the subject line: Head of Marketing – Candidate

Submission.

Join us in shaping the future of a brand where craftsmanship meets contemporary elegance.