TEMBO Ltd | Senior Event Marketing Manager

Are you a dynamic, results-oriented marketing professional looking for an opportunity to lead, innovate, and drive success? We are seeking a Senior Marketing Manager to shape the marketing strategies for two flagship events in the manufacturing and engineering sectors.

In this pivotal role, you’ll drive the growth of two major industry events by leading impactful marketing campaigns across diverse channels. You’ll play a key role in advancing these must-attend events, which are at the forefront of a rapidly evolving field.

Why join this team?

• Lead in one of today’s most innovative industries, manufacturing and engineering.
• Engage with cutting-edge technologies, breakthrough innovations, and transformative initiatives.
• Take ownership of strategic planning and performance-driven execution, making a direct impact on event success.
• Join a team that values collaboration, creativity, and forward-thinking leadership.

If you\’re passionate about events, driving growth, and eager to make a difference, this role could be the perfect fit for you!

Key Responsibilities:

Marketing Strategy & Campaign Development

• Develop and lead comprehensive marketing strategies for key industry events.
• Oversee the full marketing lifecycle, including audience targeting, content creation, and post-campaign analysis.
• Collaborate with event stakeholders, including sales teams and sponsors, to align on goals and messaging.

Digital Marketing

• Drive the development and optimisation of digital campaigns (email marketing, social media, SEO/SEM, PPC) to boost event awareness and engagement.
• Manage and update event websites, optimising for SEO, user experience, and lead generation.

Content Creation & Management

• Create compelling content tailored to target audiences, including promotional materials, press releases, blogs, and case studies.
• Partner with external agencies and freelancers to produce high-quality creative content.

Data-Driven Decision Making

• Analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify improvements.
• Use CRM systems and marketing automation tools for effective audience segmentation and engagement.

Stakeholder Management

• Build strong relationships with internal and external stakeholders, including exhibitors, partners, media, and industry associations.
• Collaborate with the events team to ensure consistent brand messaging.

Budget Management

• Manage the marketing budget, aligning expenditures with strategic priorities and ensuring ROI.

Team Management

• Lead a team of marketing professionals to drive campaigns, maintain community connections, and deliver successful events.

Key Requirements:

• Proven experience in marketing, ideally in events or a similar industry.
• Strong leadership skills with experience managing teams.
• Expertise in both digital and traditional marketing channels.
• Excellent copywriting, content development, and project management skills.
• Proficiency with CRM, marketing automation, and analytics platforms.
• Strong communication and stakeholder management skills.
• Ability to thrive in a fast-paced, results-oriented environment.

Benefits:

• Birthday day off
• Flexible and hybrid working options
• Enhanced family pay (maternity & paternity)
• Cycle-to-work scheme
• Interest-free travel loans
• Free access to an online academy for professional development
• Specialist external performance coaching services
• Employee assistance program and 24/7 virtual GP access
• Long service awards
• Pension scheme with salary sacrifice options
• Group income protection and life cover
• Regular company socials

This role offers the chance to shape the marketing direction of leading industry events, making a tangible impact on their growth and sharing in their successes. If you’re driven by innovation and results, we’d love to hear from you!