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- Tasks: Join us as a CRM Specialist to enhance customer relationships through email marketing.
- Company: Be part of a high-growth, certified B Corp e-commerce retailer with a £45 million turnover.
- Benefits: Enjoy hybrid working, 26 days holiday plus bank holidays, and finish at 3pm for half the year.
- Why this job: Make an impact in a dynamic team while developing your skills in a supportive environment.
- Qualifications: Experience in CRM strategies and email marketing, with advanced Excel skills required.
- Other info: Opportunity to work with a talented team of 17+ IT & Digital professionals.
The predicted salary is between 30000 - 42000 £ per year.
Social network you want to login/join with: Hybrid working (2 days in office and 3 remote) Finish at 3pm for 6 months of the year (October – March) Manchester Fantastic benefits including 26 days holidays plus Bank Holidays Forward Role are working with a high growth, certified B Corp, e-commerce retailer with a £45 million pound turn over to recruit a CRM specialist. This is a key role in the team to develop their digital outreach, primarily through email marketing initiatives. Reporting directly to the Ecommerce Manager, working alongside a wider team of 17+ IT & Digital professionals and key business stakeholders you’ll create powerful communications plans for both retail and wholesale sectors. Your role will involve thorough data manipulation and reporting and expertise in Excel to drive strategic decision-making. Responsibilities: Email Marketing: Develop and execute comprehensive CRM strategies to enhance customer relationships and drive revenue growth. Lead the planning, execution, and optimisation of email marketing campaigns, including segmentation, personalization, and A/B testing. Data-Driven Insights: Monitor and analyse key performance metrics, such as open rates, click-through rates, conversion rates, and ROI, to optimise campaign performance and drive continuous improvement. Use advanced Excel skills to manipulate data sets and generate comprehensive reports, reporting to stakeholders across the business. Customer insights: Design and execute surveys to gather customer feedback and insights. Analyse survey data and summarise key findings to share with stakeholders across the business. Collaboration: Work with cross-functional teams to align digital marketing initiatives with overall business objectives and ensure consistency across channels. Qualifications and Skills: Proven track record of developing and implementing successful CRM strategies and email marketing campaigns, ideally within a B2B or B2C context. Proficiency in data manipulation and reporting, with advanced Excel skills essential for interpreting complex datasets. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Familiarity with DotDigital or similar email marketing platforms preferred. Adept at multitasking and prioritising tasks in a detail- oriented environment. Basic HTML knowledge would be beneficial. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency. #J-18808-Ljbffr
CRM Specialist employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and CRM strategies. This will not only help you understand the role better but also allow you to discuss innovative ideas during your interview.
✨Tip Number 2
Brush up on your Excel skills, especially data manipulation techniques. Being able to demonstrate your proficiency in handling complex datasets will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the e-commerce and CRM fields. Engaging with others in the industry can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare examples of successful CRM campaigns you've worked on in the past. Being ready to discuss your hands-on experience will showcase your capability and confidence in the role.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM strategies and email marketing campaigns. Use specific examples that demonstrate your proficiency in data manipulation and reporting, especially with Excel.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your familiarity with email marketing platforms like DotDigital and how your skills align with the responsibilities outlined in the job description.
Showcase Data Skills: Since the role requires advanced Excel skills, consider including a section in your application that details your experience with data analysis and reporting. Highlight any relevant projects where you used these skills to drive decision-making.
Prepare for Potential Questions: Think about how you would answer questions related to your experience with email marketing campaigns and customer insights. Be ready to discuss specific metrics you've monitored and how you've used data to improve campaign performance.
How to prepare for a job interview at Forward Role
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience with CRM strategies and email marketing campaigns. Highlight specific examples where you successfully enhanced customer relationships and drove revenue growth.
✨Demonstrate Data Skills
Since the role requires advanced Excel skills, be ready to talk about how you've used data manipulation and reporting in past roles. Consider bringing examples of reports you've generated or insights you've derived from data.
✨Prepare for Collaboration Questions
Expect questions about how you work with cross-functional teams. Think of instances where you aligned digital marketing initiatives with business objectives and how you ensured consistency across channels.
✨Familiarise Yourself with Email Platforms
If you have experience with DotDigital or similar email marketing platforms, make sure to mention it. If not, do a bit of research on these tools so you can speak confidently about their functionalities and benefits.
