Curvy Kate | Head of Ecommerce, Digital and Brand Marketing

JOB TITLE: Head of Ecommerce, Digital and Brand Marketing

LOCATION: Flexible Hybrid working (within commutable distance toUxbridge, Middlesex UB8)

LINE REPORTS: Brand Manager, Ecommerce Manager, Digital Marketing Manager

About Us:

Curvy Kate and Brastop are market-leading and award-winning lingerie and swimwear brands, exclusively for fuller busts, with both D2C and B2B channels.

We were proud to win Draper’s Best Place to Work in 2022 and The Sunday Times Best Place to Work 2024, reflecting our commitment to creating a supportive and inspiring workplace.

We specialise in D to K cups, and our company purpose is to give comfort, confidence and freedom to everybody with bigger boobs.

Renowned for our innovative approach to marketing, we have built one of the largest online following in our market. We have a passionate and creative working environment that encourages everyone to bring ideas and contribute to the direction and development of the business.

We are looking for an experienced and passionate individual, to step into a pivotal role of Head of Ecommerce, Digital and Brand Marketing. The purpose being to develop our marketing, e-commerce, and digital strategy, to deliver revenue growth, increase customer retention and enhance brand awareness.

This is an exciting opportunity to lead a dynamic team and take our brands to the next level.

About the role:

This is a hybrid role, providing the flexibility to work from home or our Uxbridge Head Office, depending on the needs of the role and the business. You will be reporting into our Managing Director, and your responsibilities will include:

• Develop and execute brand marketing, e-commerce, and digital strategies aligned with revenue targets and other business objectives.
• Represent the department in leadership meetings, contributing to broader business strategy and decision-making.
• Align marketing and e-commerce communications with our brand purpose and proposition.
• Lead, manage, and hold the marketing and e-commerce team accountable.
• Recruit, train, and develop team members to achieve business objectives.
• Foster collaboration and delegate effectively to achieve desired outcomes.
• Drive e-commerce metrics such as conversion rates, average basket size, and customer retention.
• Drive brand awareness goals and social media engagement and following.
• Optimise customer service, transforming it into a revenue-generating channel.
• Stay updated on technology and trends to enhance user experiences and conversion.
• Optimize ROI from all traffic sources, including Social, SEO, CRM, loyalty programs, and partnerships.
• Align digital marketing efforts with trends in consumer behaviour and technology.
• Oversee campaigns, social media strategy, and seasonal photoshoots to ensure consistency and quality.
• Deliver marketing assets for wholesale and retailer support.
• Drive collaboration across departments to enhance customer experience and operational efficiency.
• Oversee departments contribution to the business P&L.

About you:

• Proven experience in leading and managing marketing, e-commerce, or digital teams.
• Ability to see the big picture and align day-to-day tasks with long-term business goals.
• A focus on measurable outcomes, such as revenue growth, customer retention, and campaign performance.
• Ability to thrive in a data-driven environment with a commitment to continuous improvement.
• Strong ability to inspire, develop, and hold team members accountable.
• Promote cross-departmental collaboration for greater efficiencies and customer satisfaction.
• Ability to align marketing, e-commerce, and digital strategies with overarching business objectives.
• Strong analytical and decision-making skills.
• Skilled in driving revenue and profit growth through customer acquisition, retention, and brand building.
• Experience in optimizing e-commerce performance metrics such as conversion rates, bounce rates, average basket size, and customer retention.
• Familiarity with the latest technologies, tools, and platforms for improving the online user experience.
• Deep understanding of SEO, CRM, performance marketing, and loyalty programs.
• Competence in analysing traffic sources and ROI and identifying areas for optimization.
• Awareness of trends in consumer behaviour and digital innovation.
• Strong grasp of brand identity, storytelling, and consistent messaging across channels.
• Ability to engage communities and build customer loyalty.
• Strong technical skills, including familiarity with marketing tools, CRM platforms, and analytics software.

You will be dynamic, innovative and ready to take our marketing, e-commerce, and digital strategies to the next level, while embodying the brand’s core values and mission.

What we offer:

• Immediate start
• 33 days annual leave (including bank holidays)
• Hybrid working, but within a commutable distance to Uxbridge office.
• Medicash Employee Assistance Programme Health cover that includes GP & Prescription service and discounted health club membership, Dental treatment, Physiotherapy and Optical appointments.
• Private Health Care.
• Generous staff discount.
• Half day annual leave on your Birthday, Christmas Eve and New Years Eve.
• A friendly, inclusive and supportive place to work with a passionate and dedicated team.

How to apply:

Are you a good fit for this role and our culture?

Please send your CV together with why you want this position and your salary expectations.

We look forward to hearing from you and we will contact you to arrange an interview if successful.

Please include a cover note as to why you think you would be suitable for this role.