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For Companies At a Glance
- Tasks: Lead a team to drive data-informed decisions in eCommerce and marketplace businesses.
- Company: Join a global footwear and apparel brand known for quality and sustainable fashion.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Be part of a record-breaking company that values innovation and customer engagement.
- Qualifications: Strong experience in Google Analytics, SQL, Python, and data visualisation tools required.
- Other info: Work in a dynamic environment with a focus on data-driven culture and collaboration.
The predicted salary is between 48000 - 72000 £ per year.
Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)
The Company
WeComm are working exclusively with a long standing client who are an incredible global footwear and apparel business operating out of Amsterdam. They’re on an amazing growth journey which has seen them break record after record while they continue to set the standards in the industry for both quality and sustainable fashion. Next up for this global powerhouse is to continue expanding their eCommerce team with a Digital Analytics Manager who will ensure digital performance insights drive growth, efficiency and customer engagement.
The Role
This role requires a balance of strategic thinking and hands-on execution as you lead a team to drive data-informed decision making across their eCommerce and marketplace businesses. You will work cross-functionally with teams in Digital, Marketing, IT and Technology to optimise user experience and maximise revenue opportunities by understanding customer behaviour, site performance, audience attributes and segmentation as well as financial/business metrics.
Responsibilities Include
- Leadership & Team Management - Develop a high performing analytics team with a data-driven culture that ensures insights influence decision making.
- Reporting - Design, build and deploy BI solutions to all key stakeholders, as well as identifying opportunities for improvement in current reporting methods.
- Digital & Web Analytics - Oversee website and customer journey analytics while working closely with internal teams to improve digital performance.
- Marketplace & eCommerce Data Insights - Partner with stakeholders to track and optimise sales performance, channel attribution and profitability.
- Data & Business Intelligence - Ensure alignment between web analytics and backend data to provide a holistic view of business performance. Work closely with Regional and Global BI teams to enhance data infrastructure, dashboards and reporting automation.
The Person
The ideal candidate has a passion for data analytics with strong stakeholder management and the ability to bridge the communication gap from technical insights to the non-technical teams.
- Strong experience with Google Analytics (GA4)
- Expertise in SQL and/or Python, data visualisation tools (Tableau, Power BI, Looker) and tag management (GTM, Tealium)
- Previous experience working with marketplace data (Zalando, ASOS, Amazon, etc)
Digital Analytics Manager employer: WeComm
Contact Detail:
WeComm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital analytics, especially focusing on tools like Google Analytics 4 and data visualisation platforms such as Tableau or Power BI. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-evolving field.
✨Tip Number 2
Network with professionals in the eCommerce and digital analytics space, particularly those who have experience with marketplace data from platforms like Zalando or Amazon. Engaging in conversations can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive business decisions in previous roles. Highlighting your hands-on experience with SQL or Python will showcase your technical skills and ability to bridge the gap between data and actionable insights.
✨Tip Number 4
Research the company’s current digital performance and any recent initiatives they’ve undertaken in the eCommerce space. Being able to speak knowledgeably about their strategies and challenges will set you apart as a candidate who is genuinely interested in contributing to their growth.
We think you need these skills to ace Digital Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital analytics, particularly with tools like Google Analytics, SQL, and data visualisation software. Emphasise any leadership roles or team management experience to align with the job requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data analytics and how it drives business decisions. Mention specific examples of how you've used data to influence outcomes in previous roles, especially in eCommerce or marketplace environments.
Showcase Your Technical Skills: Clearly outline your technical skills related to the role, such as proficiency in SQL, Python, and experience with BI tools like Tableau or Power BI. Provide examples of projects where you successfully applied these skills.
Highlight Stakeholder Management Experience: Since the role requires strong stakeholder management, include examples of how you've effectively communicated technical insights to non-technical teams. This will demonstrate your ability to bridge the gap between data and decision-making.
How to prepare for a job interview at WeComm
✨Showcase Your Technical Skills
Make sure to highlight your experience with Google Analytics, SQL, and data visualisation tools like Tableau or Power BI. Be prepared to discuss specific projects where you used these skills to drive insights and improve performance.
✨Demonstrate Leadership Experience
Since the role involves team management, share examples of how you've developed high-performing teams in the past. Discuss your approach to fostering a data-driven culture and how you've influenced decision-making through analytics.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Be ready to talk about your experience collaborating with Digital, Marketing, IT, and Technology teams. Highlight any successful projects where you bridged communication gaps between technical and non-technical stakeholders.
✨Understand the Business Context
Familiarise yourself with the company's eCommerce landscape and their competitors. Be prepared to discuss how you can leverage data insights to optimise sales performance and enhance customer engagement in the context of the footwear and apparel industry.
