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For Companies At a Glance
- Tasks: Drive product success through market research, product launches, and strategic planning.
- Company: Join a growing UK-based NGS company focused on innovative solutions in research and clinical markets.
- Benefits: Enjoy collaborative work culture, potential for remote work, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of NGS products with real-world impact.
- Qualifications: Ideal candidates should have experience in product management and a passion for market trends.
- Other info: Travel may be required up to 20% of the time.
The predicted salary is between 28800 - 48000 £ per year.
CDC Global Solutions are delighted to partner with a growing UK-Based NGS company who are expanding their marketing team.
Overall Team/Department Purpose
The marketing team plays a pivotal role in driving the company's growth by strategically positioning and promoting our innovative FISH and NGS products across research, clinical, and pharma markets. We are dedicated to understanding customer needs, crafting compelling messaging, and executing impactful campaigns to maximize product adoption and market penetration.
Overall Role Purpose
As a Product Manager for NGS, your primary responsibility is to drive the success of our product portfolio. You will join our NGS Product Management team who are entrusted with overseeing the entire lifecycle of our NGS products, from conception through to launch and ongoing optimization. Your role involves understanding market trends, customer needs, and competitive landscapes to develop and execute strategic product plans. Collaborating closely with cross-functional teams including R&D, marketing, sales, and operations, you will work alongside our existing team of Product Managers to translate market insights into actionable product requirements, ensuring our offerings meet and exceed customer expectations.
Summary of Main Activities/ Key Responsibilities
- Conduct comprehensive market research and analysis to gather the voice of the customer, identifying key needs, pain points, and market trends.
- Collaborate with cross-functional teams to drive new product development (NPD) ideation, ensuring alignment with company goals and customer requirements.
- Develop robust business cases for new product initiatives, including market opportunity assessment, financial projections, and risk analysis.
- Lead the product launch process, coordinating activities across marketing, sales, operations, and support functions to ensure a successful market introduction.
- Develop and execute strategic plans for product commercialisation, including pricing strategies, distribution channels, and promotional tactics.
- Oversee the development of global marketing campaigns to effectively position and promote products in target markets.
- Define product positioning, messaging, and value propositions based on customer insights and competitive analysis.
- Collaborate with sales teams to develop sales enablement tools, training materials, and collateral to support product selling efforts.
- Monitor product performance and customer feedback post-launch, iterating on strategies and tactics to optimise product success.
- Act as a subject matter expert for the product portfolio, providing guidance and support to internal teams and external stakeholders.
Projects/Processes
Ownership of all elements of the product management process for assigned portfolio; shared ownership of competitor and technology databases and ownership of own annual portfolio review and discontinuation process.
Travel Requirement - up to 20% of time.
Contact Detail:
CDC Global Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in NGS and FISH technologies. Understanding the current landscape will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the NGS and product marketing fields. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn more about the challenges and opportunities in the market.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches or marketing campaigns you've been involved in. Highlighting your hands-on experience will show that you can contribute effectively to our team from day one.
✨Tip Number 4
Research CDC Global Solutions and their product portfolio thoroughly. Being able to articulate how your skills and experiences align with our mission and values will set you apart from other candidates.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly in NGS or similar fields. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of market trends and customer needs. Explain how your skills align with the responsibilities outlined in the job description, particularly in driving product success.
Showcase Relevant Achievements: Include specific examples of past successes in product management or marketing campaigns. Quantify your achievements where possible, such as increased market share or successful product launches.
Research the Company: Familiarise yourself with CDC Global Solutions and their NGS products. Understanding their market position and recent developments will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at CDC Global Solutions
✨Understand the Product Lifecycle
Familiarise yourself with the entire lifecycle of NGS products, from conception to launch. Be prepared to discuss how you would approach each stage and what strategies you would implement to ensure success.
✨Market Research is Key
Demonstrate your ability to conduct comprehensive market research. Bring examples of how you've previously identified customer needs and market trends, and be ready to explain how this information can influence product development.
✨Collaboration is Crucial
Highlight your experience working with cross-functional teams. Discuss specific instances where collaboration led to successful product launches or marketing campaigns, showcasing your ability to align different departments towards a common goal.
✨Be a Subject Matter Expert
Showcase your knowledge of the NGS and FISH markets. Prepare to answer questions about current trends, competitors, and potential challenges in the industry, demonstrating that you can provide valuable insights to the team.
