Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital acquisition strategies to generate quality leads for Allianz Trade UK & Ireland.
- Company: Allianz Group is a trusted global leader in insurance and asset management, committed to employee growth.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for personal and professional development.
- Why this job: Join a dynamic team focused on innovation and collaboration, making a real impact in the digital marketing space.
- Qualifications: Ideal candidates are tech-savvy, curious, and eager to learn about digital trends and AI tools.
- Other info: We celebrate diversity and inclusivity, encouraging everyone to bring their authentic selves to work.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a talented Digital Acquisition Lead for Allianz Trade UK & Ireland. Reporting to the Northern Europe Head of Digital Marketing, you’ll be responsible for delivering high-impact digital acquisition strategies that generate quality marketing-qualified leads across all our lines of business, including trade credit insurance, surety, and business fraud insurance. Your expertise in digital performance marketing will drive inbound pipeline growth, optimise lead quality and volume, and contribute to core commercial KPIs across marketing and sales. You’ll play a hands-on role in campaign planning and execution, using Adobe martech and other performance tools to drive measurable results. Collaboration is central to this role. You’ll work closely with colleagues across marketing automation, web, and content, manage an award-winning digital marketing agency as well as manage a six-figure demand generation budget. You’ll ensure strong tracking and ROI measurement via CRM, dashboards, and channel attribution models – constantly refining tactics for maximum impact.
Key areas of responsibility
- Strategic planning & activation Digital Acquisition – Take ownership of the digital acquisition strategy for the UK & Ireland, with responsibility for implementing, refining, and evolving the approach to drive premium growth from both new customer acquisition and cross-selling to existing customers.
- Go-to-market – Plan and deliver external go-to-market campaigns for new products, focused on digital activation.
- Segmentation & messaging – Define high-value B2B segments and shape messaging with content colleagues that aligns to buyer needs by industry, size, and profile.
- Channel management & campaign execution Digital channel activation – Deliver and optimise multi-channel campaigns across paid search, SEO, paid social, email, and web to drive lead generation and conversion.
- Agency management – Partner with our agency to execute high-performing paid media campaigns, optimising to key acquisition KPIs.
- Account-Based Marketing (ABM) – Lead targeted ABM initiatives to engage medium-sized and corporate accounts in collaboration with sales.
- Collaboration & sales alignment Cross-functional alignment – Lead the digital acquisition plan in close coordination with product, brand, content, social, marketing automation, and web colleagues.
- Sales Collaboration – Align campaigns with sales objectives to support pipeline growth, upsell opportunities, and lead follow-up.
- Regional best practice sharing – Exchange insights with Northern Europe teams to strengthen regional acquisition performance.
- Performance measurement, optimisation & budget ownership Analytics & reporting – Own digital marketing performance dashboards, track attribution across all channels, and use insights to refine strategy and boost ROI.
- Budget management – Manage a six-figure digital acquisition budget, using performance data to optimise spend allocation, guide testing, and maximise cost efficiency.
We are seeking candidates who are naturally curious and have a keen interest in technology and innovation. As we navigate the future, we value individuals who are eager to stay updated with the latest digital trends and advancements. The ideal candidate should demonstrate a proactive approach to learning and adapting to new tools and technologies, especially Artificial Intelligence (AI) powered tools, showcasing a forward-thinking mindset that aligns with our vision for growth and progress.
Digital Acquisition Lead UK & IE employer: Allianz Popular SL.
Contact Detail:
Allianz Popular SL. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Acquisition Lead UK & IE
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools, especially those related to performance marketing and AI. This knowledge will not only help you in interviews but also demonstrate your proactive approach to learning, which is highly valued by us.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in B2B acquisition strategies. Engaging with industry peers can provide insights into best practices and may even lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful digital campaigns you've led or contributed to. Highlight your ability to optimise lead generation and conversion rates, as this aligns closely with the responsibilities of the Digital Acquisition Lead role.
✨Tip Number 4
Showcase your collaborative skills by discussing how you've worked with cross-functional teams in the past. Emphasising your experience in aligning marketing efforts with sales objectives will resonate well with our focus on collaboration.
We think you need these skills to ace Digital Acquisition Lead UK & IE
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and acquisition strategies. Focus on quantifiable achievements, such as lead generation metrics or successful campaign outcomes that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the insurance industry. Mention specific tools and technologies you have used, such as Adobe martech, and how they contributed to your success in previous roles.
Showcase Collaboration Skills: Since collaboration is key for this role, provide examples in your application of how you've successfully worked with cross-functional teams. Highlight any experience managing agencies or aligning marketing efforts with sales objectives.
Demonstrate Curiosity and Adaptability: Convey your eagerness to learn about new digital trends and technologies, especially AI-powered tools. Share instances where you adapted to new tools or methodologies in your previous roles, showcasing your proactive approach to professional development.
How to prepare for a job interview at Allianz Popular SL.
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with digital performance marketing. Highlight specific campaigns you've led, the tools you used (like Adobe martech), and the measurable results you achieved. This will demonstrate your capability to drive inbound pipeline growth.
✨Understand the Company’s Products
Familiarise yourself with Allianz Trade's offerings, especially trade credit insurance, surety, and business fraud insurance. Being knowledgeable about their products will allow you to tailor your responses and show how you can contribute to their digital acquisition strategy.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, be ready to provide examples of how you've successfully collaborated in the past. Discuss your experience in managing agencies and aligning campaigns with sales objectives to support pipeline growth.
✨Stay Updated on Digital Trends
Demonstrate your curiosity and proactive approach to learning by discussing recent digital marketing trends or tools you've explored. Mention any AI-powered tools you're familiar with, as this aligns with the company's vision for growth and innovation.
