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- Tasks: Lead reseller engagement and drive sales growth for CrowdStrike via AWS Marketplace across EMEA.
- Company: Ignition Technology, part of Exclusive Networks, focuses on innovative cybersecurity solutions.
- Benefits: Enjoy hybrid working, 24 days holiday, birthday off, gym access, and free snacks.
- Why this job: Join a dynamic team to empower local resellers and shape the future of cloud cybersecurity.
- Qualifications: 5+ years in channel sales or partner enablement, preferably in cybersecurity or cloud platforms.
- Other info: Flexibility for travel across EMEA is required; strong communication skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
Role Overview
Ignition Technology, an Exclusive Networks company, is seeking a strategic and partner-centric Channel Enablement Manager to lead the activation and growth of CrowdStrike sales via AWS Marketplace, with a strong focus on engaging and supporting local resellers across EMEA. This role is ideal for a channel leader who understands the dynamics of local reseller engagement and knows how to align vendor, distributor, and partner efforts into a single, scalable enablement motion. You will be the "API" between Ignition Technology central teams, regional sales, CrowdStrike, and the local partner ecosystem—ensuring alignment, education, and motivation to drive AWS Marketplace adoption as a growth lever.
Primary Objectives
- Drive reseller engagement and buy-in for selling CrowdStrike via AWS Marketplace across EMEA.
- Equip local partners with the knowledge, tools, and support needed to confidently transact through cloud marketplaces.
- Ensure strong internal collaboration between vendor teams, channel sales, and support functions to deliver a unified partner experience.
Key Responsibilities
Local Reseller Engagement & Activation
- Identify, engage, and activate local resellers across EMEA with high potential for AWS Marketplace-led transactions.
- Serve as the strategic point of contact for reseller education around the AWS Marketplace opportunity and CrowdStrike’s commercial model.
- Deliver enablement sessions that address local market challenges, customer objections, and commercial nuances.
- Support partner GTM planning and execution at the country or regional level, tailored to local sales cultures and practices.
- Develop and scale a partner enablement framework, including sales toolkits, battle cards, training materials, and playbooks specific to AWS Marketplace and CrowdStrike solutions.
- Train partner sales and technical teams to understand DSOR, CPPO, and the business case for transacting via AWS Marketplace.
- Equip partners with real-world use cases, success stories, and co-sell scenarios to drive confidence in the marketplace model.
Cross-Functional Collaboration
- Act as the liaison between Exclusive Networks' Marketplace Cloud Desk, Center of Excellence, CrowdStrike regional teams, and local Ignition Technology sales teams.
- Ensure alignment across pre-sales, finance, and operations to support a frictionless partner experience.
- Share feedback from the field to continuously optimize processes, messaging, and partner programs.
- Must be flexible and available for travel across EMEA when required.
- Drive incremental revenue by enabling resellers to position and transact CrowdStrike solutions via AWS Marketplace.
- Collaborate with CrowdStrike and Ignition Technology field sales to support joint pipeline development and opportunity acceleration.
- Support regional account planning and partner mapping to drive depth in key markets.
Key Performance Indicators (KPIs)
- Reseller Activation: Number of local partners onboarded, trained, and actively transacting via AWS Marketplace.
- Enablement Success: Number of partner enablement sessions, certifications, and sales-readiness completions.
- Pipeline Contribution: Value and volume of partner-sourced or partner-influenced opportunities across EMEA.
- Revenue Growth: Marketplace-attributed revenue by geography, partner tier, and product category.
- Partner Satisfaction: NPS or satisfaction scores from local partners on enablement, support, and commercial experience.
Qualifications and Skills
Required Experience
- 5+ years in channel sales, partner enablement, or ecosystem development within cybersecurity, SaaS, or cloud platforms.
- Proven ability to work with regional and local resellers across diverse EMEA markets.
- Experience working with cloud marketplaces, preferably AWS Marketplace and CPPO/DSOR models.
Skills & Attributes
- Strong written and verbal communication skills in English, suitable for business correspondence and client interactions.
- Strong communicator and relationship builder, especially with local partner sales teams.
- Deep understanding of two-tier distribution and regional channel dynamics.
- Ability to translate a global strategy into locally relevant actions.
- Highly collaborative, self-motivated, and capable of navigating complexity with ease.
- Strong commercial acumen and understanding of cloud/subscription economics.
Impact
This role will be instrumental in bridging the gap between cloud marketplaces and the traditional channel, helping local resellers across EMEA embrace AWS Marketplace as a modern and profitable sales route. Your enablement efforts will unlock new revenue streams, enhance partner loyalty, and position Ignition Technology and CrowdStrike as leaders in cloud-based cybersecurity distribution.
24 days holidays, increasing with service and we want you to take them. Your Birthday off. Pay Care Scheme. Hybrid working environment. Gym and café on site. Free parking. Drinks and snacks in the office and social events. Supportive and engaging working environment.
IG Channel Manager - Crowdstrike (AWS Marketplace Focused ) employer: Ignition Technology
Contact Detail:
Ignition Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land IG Channel Manager - Crowdstrike (AWS Marketplace Focused )
✨Tip Number 1
Familiarise yourself with AWS Marketplace and CrowdStrike's offerings. Understanding the products and how they fit into the marketplace will help you engage effectively with local resellers and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the cybersecurity and cloud sales sectors. Attend industry events or webinars to connect with potential colleagues and partners, which can provide insights into local market dynamics and reseller engagement strategies.
✨Tip Number 3
Prepare to showcase your experience in channel sales and partner enablement. Be ready to discuss specific examples of how you've successfully activated resellers or driven sales through cloud marketplaces in previous roles.
✨Tip Number 4
Demonstrate your understanding of two-tier distribution and regional channel dynamics during interviews. Highlight your ability to translate global strategies into actionable plans that resonate with local partners, showcasing your adaptability and strategic thinking.
We think you need these skills to ace IG Channel Manager - Crowdstrike (AWS Marketplace Focused )
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel sales, partner enablement, and cloud marketplaces. Use specific examples that demonstrate your ability to engage local resellers and drive sales through platforms like AWS Marketplace.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the cybersecurity industry. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with local reseller engagement and training.
Showcase Communication Skills: Since strong written and verbal communication skills are essential for this role, ensure your application is free of errors and clearly articulates your thoughts. Consider including examples of successful communication with partners or teams in previous roles.
Highlight Collaborative Experience: Emphasise any past experiences where you successfully collaborated with cross-functional teams. This could include working with sales, finance, or operations to enhance partner experiences, which is crucial for this position.
How to prepare for a job interview at Ignition Technology
✨Understand the Role and Responsibilities
Make sure you thoroughly understand the key responsibilities of the IG Channel Manager role. Familiarise yourself with how to engage local resellers and drive AWS Marketplace adoption, as this will help you articulate your fit for the position.
✨Showcase Your Experience with Cloud Marketplaces
Be prepared to discuss your previous experience with cloud marketplaces, particularly AWS Marketplace. Highlight any specific achievements or strategies you've implemented that align with the job's focus on partner enablement and sales growth.
✨Demonstrate Strong Communication Skills
Since the role requires liaising between various teams and partners, showcase your strong written and verbal communication skills. Prepare examples of how you've effectively communicated complex ideas to diverse audiences in the past.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic thinking. Think about challenges you might face in engaging local resellers and how you would address them, using real-world examples from your experience.
