SEO / Paid Media Specialist
SEO / Paid Media Specialist

SEO / Paid Media Specialist

King's Lynn Full-Time 28800 - 43200 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive organic growth and manage paid media campaigns for diverse clients.
  • Company: Farrows is a creative agency focused on impactful marketing solutions.
  • Benefits: Enjoy hybrid working, competitive salary, paid overtime, and a nurturing environment.
  • Why this job: Join an award-winning team and work with high-profile brands while developing your skills.
  • Qualifications: 2+ years in SEO or paid media, strong communication, and a results-driven mindset required.
  • Other info: Full UK Driving Licence needed; apply by emailing your CV.

The predicted salary is between 28800 - 43200 £ per year.

Farrows is a dynamic, brand-focused creative agency dedicated to delivering integrated online and offline projects. We collaborate with a diverse range of clients, crafting impactful marketing solutions that drive growth and engagement. Our award-winning team thrives on creativity, innovation, and delivering excellence across every project.

We are looking for a talented and results-driven SEO / PPC Specialist to join our growing digital marketing team. In this hybrid role, you will be instrumental in driving both organic growth and paid advertising success for our diverse client base across various sectors.

You will be responsible for developing, implementing, and optimising comprehensive SEO and paid media strategies that achieve measurable results for our clients.

SEO Expertise:
  • Developing and delivering SEO strategies that achieve measurable results.
  • Conducting technical SEO audits and producing recommendations.
  • Optimising on-page content and developing keyword strategies.
  • Collaborating on content creation and optimisation with internal and external teams.
  • Applying strong knowledge of on-page and off-page SEO best practices, including international SEO and hreflang implementation.
  • Performing competitor analysis to identify opportunities and benchmark performance.
  • Staying up-to-date with the latest search engine algorithms and ranking factors.
  • Utilising tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
PPC / Paid Media Expertise:
  • Planning, managing, and optimising paid advertising campaigns across platforms like Google Ads (Search, Display, Shopping, Video, Performance Max) and Meta Ads (Facebook and Instagram). LinkedIn Ads experience is a bonus!
  • Developing strong audience targeting, retargeting, and full-funnel strategies.
  • Managing campaign tracking, conversions, leads, and performance analysis using tools such as Google Analytics, Tag Manager, and Data Looker Studio.
  • Creating compelling ad copy and briefing creative requirements in collaboration with the wider team.
  • Monitoring KPIs, providing regular performance reports with actionable insights and recommendations.
  • Managing budgets and forecasting campaign performance.
What We Are Looking For:
  • Ideally, 2+ years of experience in an SEO and/or paid media role within an agency environment or equivalent.
  • Exceptional communication skills – confident in clearly explaining complex strategies and results to clients and internal teams, whether discussing technical audits or campaign performance.
  • Proven experience in developing and delivering SEO and paid media strategies that achieve measurable results.
  • Strong technical knowledge and a passion for delivering outstanding digital marketing projects.
  • A results-driven mindset, a collaborative spirit, and a knack for bringing fresh ideas to the table.
  • Highly organised with strong attention to detail.
  • Self-motivated with the ability to manage multiple projects and campaigns effectively, meeting deadlines in a fast-paced environment.
  • A positive, proactive attitude and a willingness to learn and share knowledge.
  • Exceptional English language skills, with strong written and verbal communication.
  • A full UK Driving Licence is required.

Why Farrows?: You will be joining a highly experienced, award-winning team with opportunities to work with high-profile national brands. We offer:

  • Hybrid working (2 days in office in central Norwich).
  • A competitive salary.
  • Paid overtime and a bonus scheme.
  • A social, nurturing work environment.
  • Opportunities for training and development.
  • Company shutdown over Christmas.

To apply for the role, please email your CV to dave@farrows.co.uk. Closing date for applications – Fri 27th June. Candidates must hold a full UK Driving Licence. No Recruitment Companies, please.

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Contact Detail:

Farrows Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land SEO / Paid Media Specialist

✨Tip Number 1

Familiarise yourself with the latest SEO and PPC trends. Since the role requires staying updated with search engine algorithms, make sure you can discuss recent changes and how they impact strategies during your interview.

✨Tip Number 2

Prepare to showcase your analytical skills. Be ready to discuss specific tools like Google Analytics and SEMrush, and how you've used them to drive results in past campaigns. This will demonstrate your hands-on experience.

✨Tip Number 3

Highlight your collaborative spirit. Since the role involves working with internal and external teams, think of examples where you've successfully collaborated on projects, especially in content creation and optimisation.

✨Tip Number 4

Showcase your communication skills. Prepare to explain complex strategies in simple terms, as this is crucial for client interactions. Practising how you would present your past work can help you articulate your thoughts clearly.

We think you need these skills to ace SEO / Paid Media Specialist

SEO Strategy Development
Technical SEO Audits
On-Page Optimisation
Keyword Research
Content Collaboration
International SEO Knowledge
Hreflang Implementation
Competitor Analysis
Google Analytics
SEMrush
Ahrefs
Screaming Frog
PPC Campaign Management
Google Ads (Search, Display, Shopping, Video, Performance Max)
Meta Ads (Facebook and Instagram)
Audience Targeting and Retargeting
Campaign Tracking and Performance Analysis
Ad Copy Creation
KPI Monitoring
Performance Reporting
Budget Management
Strong Communication Skills
Attention to Detail
Project Management
Self-Motivation
Adaptability
Proactive Attitude

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the SEO / Paid Media Specialist position at Farrows. Tailor your application to highlight relevant experience and skills that align with their needs.

Craft a Compelling CV: Your CV should clearly showcase your 2+ years of experience in SEO and/or paid media roles. Highlight specific achievements, such as successful campaigns or measurable results you've delivered, to demonstrate your expertise.

Write a Strong Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of both SEO and PPC strategies. Use this opportunity to explain how your skills can contribute to Farrows' success and mention any relevant tools you are proficient in.

Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Ensure that your communication is clear and professional, reflecting the exceptional English language skills that Farrows is looking for.

How to prepare for a job interview at Farrows

✨Showcase Your SEO Knowledge

Be prepared to discuss your experience with SEO strategies in detail. Highlight specific campaigns you've worked on, the tools you used, and the measurable results you achieved. This will demonstrate your expertise and understanding of the role.

✨Demonstrate PPC Proficiency

Familiarise yourself with various paid media platforms, especially Google Ads and Meta Ads. Be ready to explain your approach to audience targeting and how you've optimised campaigns for better performance in the past.

✨Communicate Clearly

Exceptional communication skills are crucial for this role. Practice explaining complex SEO and PPC concepts in simple terms, as you'll need to convey strategies and results to clients and team members effectively.

✨Prepare for Technical Questions

Expect questions about technical SEO audits and best practices. Brush up on your knowledge of tools like Google Analytics and SEMrush, and be ready to discuss how you've applied these in real-world scenarios.

SEO / Paid Media Specialist
Farrows
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