SEO / Paid Media Specialist
SEO / Paid Media Specialist

SEO / Paid Media Specialist

Norwich Full-Time 28800 - 43200 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive organic growth and manage paid media campaigns for diverse clients.
  • Company: Join Farrows, a creative agency known for impactful marketing solutions and award-winning teams.
  • Benefits: Enjoy hybrid working, competitive salary, paid overtime, and a nurturing work environment.
  • Why this job: Be part of a dynamic team, work with high-profile brands, and develop your digital marketing skills.
  • Qualifications: 2+ years in SEO or paid media, strong communication skills, and a results-driven mindset required.
  • Other info: Full UK Driving Licence needed; apply by emailing your CV.

The predicted salary is between 28800 - 43200 £ per year.

Farrows is a dynamic, brand-focused creative agency dedicated to delivering integrated online and offline projects. We collaborate with a diverse range of clients, crafting impactful marketing solutions that drive growth and engagement. Our award-winning team thrives on creativity, innovation, and delivering excellence across every project.

We're looking for a talented and results-driven SEO / PPC Specialist to join our growing digital marketing team. In this hybrid role, you'll be instrumental in driving both organic growth and paid advertising success for our diverse client base across various sectors.

You'll be responsible for developing, implementing, and optimising comprehensive SEO and paid media strategies that achieve measurable results for our clients.

SEO Expertise:
  • Developing and delivering SEO strategies that achieve measurable results.
  • Conducting technical SEO audits and producing recommendations.
  • Optimising on-page content and developing keyword strategies.
  • Collaborating on content creation and optimisation with internal and external teams.
  • Applying strong knowledge of on-page and off-page SEO best practices, including international SEO and hreflang implementation.
  • Performing competitor analysis to identify opportunities and benchmark performance.
  • Staying up-to-date with the latest search engine algorithms and ranking factors.
  • Utilising tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
PPC / Paid Media Expertise:
  • Planning, managing, and optimising paid advertising campaigns across platforms like Google Ads (Search, Display, Shopping, Video, Performance Max) and Meta Ads (Facebook and Instagram). LinkedIn Ads experience is a bonus!
  • Developing strong audience targeting, retargeting, and full-funnel strategies.
  • Managing campaign tracking, conversions, leads, and performance analysis using tools such as Google Analytics, Tag Manager, and Data Looker Studio.
  • Creating compelling ad copy and briefing creative requirements in collaboration with the wider team.
  • Monitoring KPIs, providing regular performance reports with actionable insights and recommendations.
  • Managing budgets and forecasting campaign performance.
What We're Looking For:
  • Ideally, 2+ years of experience in an SEO and/or paid media role within an agency environment or equivalent.
  • Exceptional communication skills – confident in clearly explaining complex strategies and results to clients and internal teams, whether discussing technical audits or campaign performance.
  • Proven experience in developing and delivering SEO and paid media strategies that achieve measurable results.
  • Strong technical knowledge and a passion for delivering outstanding digital marketing projects.
  • A results-driven mindset, a collaborative spirit, and a knack for bringing fresh ideas to the table.
  • Highly organised with strong attention to detail.
  • Self-motivated with the ability to manage multiple projects and campaigns effectively, meeting deadlines in a fast-paced environment.
  • A positive, proactive attitude and a willingness to learn and share knowledge.
  • Exceptional English language skills, with strong written and verbal communication.
  • A full UK Driving Licence is required.
Why Farrows?:
  • You'll be joining a highly experienced, award-winning team with opportunities to work with high-profile national brands.
  • We offer hybrid working (2 days in office in central Norwich).
  • A competitive salary.
  • Paid overtime and a bonus scheme.
  • A social, nurturing work environment.
  • Opportunities for training and development.
  • Company shutdown over Christmas.

To apply for the role, please email your CV to dave@farrows.co.uk. Closing date for applications – Fri 27th June. Candidates must hold a full UK Driving Licence. No Recruitment Companies, please.

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Contact Detail:

Farrows Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land SEO / Paid Media Specialist

✨Tip Number 1

Familiarise yourself with the latest SEO and PPC trends. Since the role requires staying updated with search engine algorithms, make sure you can discuss recent changes and how they impact strategies during your interview.

✨Tip Number 2

Prepare to showcase your analytical skills. Be ready to discuss specific tools like Google Analytics and SEMrush, and how you've used them to drive results in past campaigns. Real-life examples will impress the hiring team.

✨Tip Number 3

Highlight your collaborative experience. Since the role involves working with internal and external teams, think of instances where you've successfully collaborated on projects, especially in content creation and optimisation.

✨Tip Number 4

Demonstrate your results-driven mindset. Prepare to discuss measurable outcomes from your previous SEO and PPC campaigns, focusing on how your strategies led to growth and engagement for clients.

We think you need these skills to ace SEO / Paid Media Specialist

SEO Strategy Development
Technical SEO Audits
On-Page Optimisation
Keyword Research
Content Collaboration
International SEO Knowledge
Hreflang Implementation
Competitor Analysis
Google Analytics
SEMrush
Ahrefs
Screaming Frog
PPC Campaign Management
Google Ads (Search, Display, Shopping, Video, Performance Max)
Meta Ads (Facebook and Instagram)
LinkedIn Ads
Audience Targeting
Campaign Tracking
Performance Analysis
Ad Copy Creation
KPI Monitoring
Budget Management
Forecasting Campaign Performance
Exceptional Communication Skills
Attention to Detail
Project Management
Self-Motivation
Proactive Attitude
Strong Written and Verbal English Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in SEO and paid media. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your expertise.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Farrows' mission. Mention how your skills align with their needs, particularly in SEO and PPC strategies.

Showcase Technical Skills: In your application, emphasise your familiarity with tools like Google Analytics, SEMrush, and Ahrefs. Provide examples of how you've used these tools to drive results in previous roles.

Highlight Communication Skills: Since the role requires exceptional communication skills, include examples of how you've effectively communicated complex strategies to clients or team members in the past.

How to prepare for a job interview at Farrows

✨Showcase Your SEO Knowledge

Be prepared to discuss your experience with SEO strategies in detail. Highlight specific projects where you've developed and implemented successful SEO tactics, and be ready to explain the results you achieved.

✨Demonstrate PPC Expertise

Familiarise yourself with various paid media platforms, especially Google Ads and Meta Ads. Prepare examples of campaigns you've managed, focusing on audience targeting and performance metrics to showcase your ability to drive results.

✨Communicate Clearly

Exceptional communication skills are crucial for this role. Practice explaining complex SEO and PPC concepts in simple terms, as you'll need to convey strategies and results to clients and team members effectively.

✨Stay Updated on Trends

The digital marketing landscape is always evolving. Research the latest trends in SEO and paid media, and be ready to discuss how you stay informed about changes in algorithms and best practices during your interview.

SEO / Paid Media Specialist
Farrows
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