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For Companies At a Glance
- Tasks: Lead digital marketing campaigns, create content, and optimise for search engines.
- Company: Join Appius Experience Team, a dynamic company focused on innovative digital marketing solutions.
- Benefits: Enjoy flexible hours, competitive pay, health care perks, and 25 days holiday.
- Why this job: Be part of a creative team, enhance your skills, and make an impact in digital marketing.
- Qualifications: No specific qualifications required; passion for digital marketing and creativity is key.
- Other info: Work in a vibrant office near the beach with fun social events.
The predicted salary is between 36000 - 60000 £ per year.
Location: Bournemouth. Hours: Monday to Friday, 8.30am to 5pm (with flexi-time and hybrid working options). Salary: Subject to experience.
Role Description
This role is within the Appius Experience Team, focusing on planning, coordination, and delivery of paid digital marketing campaigns across multiple channels. It includes content writing, organic campaign elements, and search engine optimisation. The role collaborates closely with specialists in creative, UX, and analytics, and supports digital marketing and content creation where time permits.
Responsibilities
- Digital Marketing for Paid Campaigns (approximately 3-4 days/week): Research, forecasting, and planning of campaigns and audiences in collaboration with clients. Planning and execution of paid search and promotional campaigns across platforms like Google Ads, YouTube, Meta (Facebook, Instagram, WhatsApp), LinkedIn, Microsoft Ads, TikTok, and others. Coordination with creative and analytics teams for input, content updates, and idea generation. Content creation and optimisation for ads and landing pages to enhance engagement and conversions. Reporting campaign results to clients and facilitating decision-making processes. Developing and presenting innovative campaign ideas tailored to client brands and interests. Advancing company knowledge and accreditation in digital marketing, including managing supplier relationships.
- Search Engine Optimisation and Organic Marketing (1-2 days/week): Strategic planning to integrate paid and organic efforts. Utilising SEO tools like SEMRush, Surfer, Google Trends for audience analysis and competitor research. Executing proactive SEO campaigns, including on-site and off-site activities. Measuring success through exposure, rankings, engagement, and conversions using tools like SEMRush, Google Search Console, and Google Analytics 4. Supporting multi-channel campaigns, including email marketing.
- Ad hoc Digital Marketing Support: Implementing paid and SEO elements for Appius campaigns as needed. Reporting on campaign progress and results. Suggesting content and website improvements based on campaign insights.
Benefits
- Competitive pay rates and comprehensive training including paid courses and external events.
- Health care scheme with gym discounts.
- Pension scheme.
- 25 days holiday plus bank holidays.
- Social events including summer team day and Christmas party.
- Office amenities like fruit, drinks, and snacks.
- Office located within THIS Workspace, 5 mins from beaches.
Digital Marketing Lead employer: Appius
Contact Detail:
Appius Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in paid campaigns across platforms like Google Ads and Meta. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience with SEO tools like SEMRush and Google Analytics. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed or contributed to. Highlight your ability to collaborate with creative and analytics teams, as teamwork is crucial for this role.
✨Tip Number 4
Stay updated on the latest changes in algorithms and advertising policies on platforms you’ll be working with. Showing that you are proactive about adapting to changes can set you apart from other candidates.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially with paid campaigns and SEO. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's goals. Mention specific campaigns or tools you've worked with that align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your skills in content creation, campaign planning, and analytics. Provide examples of successful campaigns you've managed and the results achieved.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in digital marketing.
How to prepare for a job interview at Appius
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends and tools in digital marketing, especially those related to paid campaigns and SEO. Be prepared to discuss your experience with platforms like Google Ads and social media advertising, as well as any successful campaigns you've managed.
✨Demonstrate Collaboration Skills
Since this role involves working closely with creative, UX, and analytics teams, highlight your ability to collaborate effectively. Share examples of how you've worked with different departments to achieve campaign goals and how you handle feedback.
✨Prepare for Case Studies
Expect to be asked about specific campaigns you've executed. Prepare a couple of case studies that detail your approach, the challenges faced, and the results achieved. This will demonstrate your strategic thinking and problem-solving skills.
✨Ask Insightful Questions
At the end of the interview, take the opportunity to ask questions that show your interest in the company and the role. Inquire about their current marketing strategies, team dynamics, or how they measure success in their campaigns. This shows you're engaged and eager to contribute.
