Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B marketing strategies and influencer campaigns to boost our tech brand, Synergy.
- Company: Join a well-established tech company with a flagship product and a global customer base.
- Benefits: Enjoy a part-time role with flexible hours and the chance to work remotely.
- Why this job: Be part of an innovative team driving growth and making a real impact in the tech industry.
- Qualifications: 10+ years in digital marketing, especially in B2B tech, with strong influencer marketing experience.
- Other info: Opportunity to represent the company at industry events and conferences.
The predicted salary is between 39000 - 65000 £ per year.
We are seeking an experienced, hands-on Senior Marketing Manager to build our brand and digital strategy for the technology we create. Synergy is our flagship product and is a widely recognized and established tech brand that we’ve been developing for over a decade. We have hundreds of thousands of customers worldwide—this role will be pivotal to breaking into the millions.
Your primary responsibility as a digital marketer will be to research our B2B target market, identify prospective customers with challenges that Synergy could address, and develop a fully-costed strategy for creating conversations about Synergy with those customers, which will develop into qualified leads. You will be expected to show innovation and initiative with your strategies for stimulating interest in our technology, including influencer marketing efforts on social media, re-engaging with existing relationships, in addition to traditional inbound and outbound marketing techniques.
We will want to hear about your experience with successfully introducing smaller brands into larger, well-established companies. Although the primary focus is on B2B, you will also have additional responsibility to maintain our established B2C marketing efforts. This will include developing our influencer marketing efforts, re-engaging with existing relationships, including Linus Tech Tips, and ensuring sponsored segments convert into B2C and B2B revenue. You will also be responsible for the entire marketing piece, from awareness to conversion.
The ideal candidate will have a proven track record of establishing and managing successful partnerships with content creators within the tech industry, with a focus on product placements to promote our flagship product, Synergy.
Key Responsibilities:- B2B Marketing Strategy: Research and identify B2B targets, develop and implement a fully-costed marketing strategy to create opportunities for us to pitch Synergy as a solution to their needs.
- B2B Content Creation: Develop high-impact content tailored to B2B buyer personas and their journey stages. This includes whitepapers, case studies, and thought leadership pieces that address the specific challenges faced by IT decision-makers. Collaborate with Customer Success to turn satisfied customers into advocates. Drive the creation of testimonials, case studies, and review content to support credibility and conversion in the B2B funnel.
- B2B Event Attendance: Potentially represent the company at industry conferences, trade shows, and targeted B2B events to build brand awareness, generate qualified leads, and strengthen relationships with prospective customers, partners, and influencers. Prepare pre-event campaigns, coordinate on-site engagements, and lead post-event follow-ups to ensure ROI.
- Lead Generation & Funnel Management: Design and execute campaigns that generate and nurture Marketing Qualified Leads (MQLs). Define lead scoring criteria in collaboration with sales, manage CRM-integrated workflows, and ensure high-quality lead handoff to drive revenue outcomes.
- CRM & Marketing Automation: Use Salesforce to segment audiences, build nurture sequences, and track lead lifecycle progression. Optimize email workflows and trigger-based campaigns to move prospects down the funnel.
- Influencer Marketing: Develop and manage partnerships with creators to promote Synergy (such as YouTube or LinkedIn). This includes identifying influencers, securing sponsorships, overseeing campaigns, tracking revenue performance, and staying updated on platform trends.
- SEO & Keyword Research: Conduct in-depth keyword research to identify search terms that drive organic traffic and optimize content accordingly. Optimize website pages, blogs, and landing pages for improved search visibility, implementing best practices in on-page and technical SEO. Work closely with developers to enhance website performance.
- Content Strategy & Management: Plan and maintain a content calendar featuring blog posts, tutorials, and case studies to engage and educate the target audience.
- Performance Analysis & Reporting: Track and analyze SEO performance using tools such as Google Analytics, Search Console, Ahrefs, and Semrush to measure success and refine strategies.
- Experience: 10+ years in digital marketing in the technology industry, with a strong focus on B2B software marketing.
- B2B Strategy: Proven experience developing and executing B2B marketing strategies, including ICP definition, segmentation, and lead targeting.
- Influencer Marketing: 5+ years managing influencer campaigns on platforms like YouTube or LinkedIn. Proven ability to drive revenue through sponsorships and creator partnerships.
- Lead Generation: Hands-on experience designing demand generation programs that convert into qualified leads. Familiarity with lead scoring, funnel tracking, and MQL definitions.
- CRM & Automation: Proficiency in CRM and marketing automation platforms (such as Salesforce). Able to build nurture workflows and manage lead lifecycle stages.
- Events: Demonstrated ability to plan, attend, and generate ROI from B2B events such as trade shows and industry conferences.
- SEO Expertise: Strong command of on-page, technical, and content SEO strategies.
- Content Strategy: Ability to create and manage a B2B content strategy that supports lead generation and sales enablement — including whitepapers, solution briefs, and case studies.
- Customer Advocacy: Experience working with Customer Success to create testimonials, case studies, and other credibility-building assets.
- Analytics & Tools: Proficiency with Google Analytics, Search Console, Ahrefs, SEMrush (or similar).
- B2B Marketing Strategy
- Lead Generation & Funnel Management
- CRM & Marketing Automation (Salesforce, etc.)
- Influencer Marketing (YouTube, LinkedIn)
- SEO Optimization & Technical SEO
- B2B Content Creation & Strategy
- Customer Advocacy & Lifecycle Content
- Performance Analytics & Attribution
- Event Marketing & Field Engagement
- Cross-functional Collaboration (e.g., with developers, sales, CS)
If you are a results-driven marketing professional with experience in influencer partnerships and a strong ability to enhance brand awareness and engagement, we encourage you to apply!
Senior Marketing Manager employer: Synergy App
Contact Detail:
Synergy App Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with our flagship product, Synergy. Understanding its features and benefits will allow you to speak confidently about how it addresses the needs of potential B2B customers during interviews.
✨Tip Number 2
Showcase your experience with influencer marketing by preparing examples of successful campaigns you've managed. Highlight how these efforts have driven revenue and engagement, as this is a key focus for us.
✨Tip Number 3
Research our current B2B marketing strategies and think of innovative ideas that could enhance them. Being able to present fresh concepts during your interview will demonstrate your initiative and strategic thinking.
✨Tip Number 4
Prepare to discuss your experience with CRM tools, particularly Salesforce. Be ready to explain how you've used these platforms to manage lead generation and nurture workflows effectively.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B and influencer marketing. Use specific examples that demonstrate your success in these areas, as this role requires a proven track record.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the key responsibilities outlined in the job description. Mention your experience with developing B2B strategies and managing influencer campaigns, and express your enthusiasm for contributing to the growth of Synergy.
Showcase Relevant Achievements: Include quantifiable achievements in your application, such as successful campaigns you've led or partnerships you've established. This will help illustrate your capability to drive revenue and generate leads, which is crucial for this position.
Research the Company: Familiarise yourself with the company’s products, especially Synergy, and understand their market position. This knowledge will allow you to tailor your application and demonstrate your genuine interest in the role and the company.
How to prepare for a job interview at Synergy App
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous B2B marketing strategies in detail. Highlight specific campaigns you've executed, the results achieved, and how they align with the company's goals for Synergy.
✨Demonstrate Influencer Marketing Success
Since influencer marketing is a key aspect of this role, come armed with examples of successful partnerships you've managed. Discuss how these collaborations drove revenue and brand awareness.
✨Prepare for Technical Questions
Expect questions about SEO, CRM tools like Salesforce, and lead generation tactics. Brush up on your technical knowledge and be ready to explain how you've used these tools to optimise marketing efforts.
✨Engage with Their Brand
Research Synergy and its market presence thoroughly. Be ready to share your thoughts on their current marketing strategies and suggest innovative ideas that could help them reach their goal of millions of customers.
