Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage lifecycle marketing programs and optimise campaigns across Email and SMS.
- Company: Proppel connects LATAM talent with exciting remote work opportunities globally.
- Benefits: Enjoy 100% remote work, 10 days paid time off, and US holidays.
- Why this job: Join a dynamic team to enhance customer retention and drive brand growth.
- Qualifications: 3+ years in customer lifecycle marketing; experience with CRM platforms and analytics tools required.
- Other info: Ensure your CV is in English to be considered for this international role.
The predicted salary is between 21600 - 36000 £ per year.
About Proppel We connect LATAM talent with remote work opportunities in the most exciting companies worldwide. If you\’re looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help. Our headquarters are in London, UK, and we\’re looking for top-tier talent in LATAM to support our clients. What We’re Looking For Our US client, a leading expert in direct-to-consumer (DTC) brand growth and marketing, is seeking a Retention Manager to help execute and optimize lifecycle marketing strategies across Email and SMS. This role is key to enhancing customer retention, driving repeat purchases, and increasing customer lifetime value through strategic automated journeys and targeted campaigns. Responsibilities Assist in managing the daily operations of lifecycle marketing programs across multiple channels. Support the development and refinement of automated journeys and campaigns to drive engagement and repeat purchases. Collaborate on content planning, briefing, and deployment for lifecycle campaigns. Execute segmentation strategies and personalization efforts based on user behavior. Conduct thorough testing and quality assurance to ensure high accuracy and effectiveness. Analyze campaign performance, provide insights, and implement A/B testing strategies for continuous optimization. 3+ years of experience in customer lifecycle marketing for DTC e-commerce brands. Hands-on experience managing CRM platforms and Klaviyo. Strong analytical skills with experience using Google Analytics, Looker, or Tableau. Knowledge of audience segmentation, personalization strategies, and A/B testing. Excellent attention to detail, project management skills, and ability to work in a fast-paced environment. USD Monthly Salary 100% Remote Work 10 days of Paid Time Off + US Holidays Disclaimers You are applying to work with an international company. Make sure your CV is in English, otherwise your application can\’t be considered. By applying to any of our roles, you agree to subscribe to our Candidate Newsletter in order to receive notifications of new openings that may be a match with you, as well as additional educational content to help you get your next job. #J-18808-Ljbffr
Marketing Retention Manager employer: weareproppel
Contact Detail:
weareproppel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Retention Manager
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing, especially for DTC brands. Understanding current strategies and tools will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the marketing retention space, particularly those who have experience with CRM platforms like Klaviyo. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your analytical skills by showcasing how you used data to drive decisions and improve campaign performance.
✨Tip Number 4
Stay updated on the tools and technologies used in customer retention marketing. Being knowledgeable about platforms like Google Analytics, Looker, or Tableau will demonstrate your readiness to hit the ground running.
We think you need these skills to ace Marketing Retention Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer lifecycle marketing, particularly for DTC e-commerce brands. Emphasise your hands-on experience with CRM platforms and any specific tools like Klaviyo.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of lifecycle marketing strategies. Mention specific examples of how you've driven engagement and repeat purchases in previous roles.
Highlight Analytical Skills: Since the role requires strong analytical skills, be sure to include any experience you have with Google Analytics, Looker, or Tableau. Provide examples of how you've used data to optimise campaigns.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter to ensure there are no grammatical errors or typos. A polished application reflects attention to detail, which is crucial for this role.
How to prepare for a job interview at weareproppel
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss your experience with tools like Google Analytics, Looker, or Tableau. Bring examples of how you've used data to drive marketing decisions and improve campaign performance.
✨Demonstrate Your CRM Expertise
Highlight your hands-on experience with CRM platforms, particularly Klaviyo. Be ready to explain how you've managed lifecycle marketing programs and the impact of your strategies on customer retention and engagement.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for this role, so come equipped with examples of tests you've conducted. Discuss what you learned from these tests and how you applied those insights to optimise campaigns.
✨Emphasise Attention to Detail
Given the importance of quality assurance in campaign execution, share instances where your attention to detail made a significant difference. This could include error-free content deployment or successful segmentation strategies.
