Marketing Technology & AEM Specialist

HCLTech is a global technology company, home to more than 220,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending December 2024 totaled $13.8 billion. Mode: Hybrid (2 days working from office) Job Summary: We are seeking a highly skilled and strategic Marketing Technology & Adobe Experience Manager (AEM) Specialist to join our digital marketing team. This role will be responsible for managing and optimizing our MarTech stack, with a strong focus on Adobe Experience Cloud products, especially AEM. The ideal candidate will bridge the gap between marketing and technology, ensuring seamless digital experiences, campaign execution, and data-driven decision-making. Experience in the insurance industry domain is highly preferred. Key Responsibilities: Adobe Experience Manager (AEM): – Manage and maintain AEM Sites and Assets, including templates, components, workflows, and DAM. – Collaborate with developers and designers to implement and optimize AEM-based web experiences. – Ensure content governance, version control, and publishing workflows are followed. – Train content authors and marketers on AEM best practices. Marketing Technology (MarTech): – Own and optimize the MarTech stack including tools like Adobe Analytics, Adobe Target, Marketo, Salesforce Marketing Cloud, Google Tag Manager, and others. – Integrate marketing platforms with CRM, CMS, and data platforms to enable seamless data flow and campaign execution. – Evaluate new marketing technologies and vendors to support business growth and digital transformation. Campaign & Data Management: – Support digital marketing campaigns with proper tagging, tracking, and performance measurement. – Collaborate with analytics teams to define KPIs, dashboards, and reporting frameworks. – Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) in all marketing technology implementations. Cross-functional Collaboration: – Work closely with IT, product, design, and marketing teams to deliver cohesive digital experiences. – Act as a technical consultant for marketing initiatives, providing guidance on feasibility and implementation. Qualifications: Education & Experience: – Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field. – 10-15 years of experience in digital marketing technology, with hands-on AEM. – Experience with Adobe Experience Cloud (AEM, Adobe Analytics, Adobe Target, Campaign, etc.). – Experience in the insurance industry domain is highly preferred. Technical Skills: – Proficiency in AEM (Sites, Assets, Workflows, Components). – Familiarity with HTML, CSS, JavaScript, and REST APIs. – Experience with tag management systems (e.g., GTM, Adobe Launch). – Understanding of data integration, CDPs, and CRM systems. Soft Skills: – Strong analytical and problem-solving skills. – Excellent communication and stakeholder management. – Ability to manage multiple projects and deadlines in a fast-paced environment. Preferred Qualifications: – Adobe Certified Expert (ACE) in AEM or other Adobe products. – Experience with personalization and testing tools (e.g., Adobe Target, Optimizely). – Knowledge of Agile methodologies and project management tools (e.g., Jira, Trello).