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- Tasks: Lead marketing strategies for Risk & Compliance, driving growth and retention.
- Company: Join Dow Jones, a leader in news and business information with over 130 years of excellence.
- Benefits: Enjoy comprehensive healthcare, paid time off, education benefits, and wellness resources.
- Why this job: Be part of a dynamic team that values collaboration and innovation in a fast-paced environment.
- Qualifications: 12+ years in marketing, preferably B2B, with strong project management and collaboration skills.
- Other info: Hybrid role requiring 3 days in the London Bridge office.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Job Description: ABOUT US Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). ABOUT THE TEAM As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Risk & Compliance, Dow Jones Newswires, and Factiva. The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness, build our reputation and deepen relationships in select industries and accounts. ABOUT THE ROLE The Dow Jones B2B Enterprise Marketing team is hiring! We’re looking for a collaborative and results-driven Director to lead Product Marketing for our Risk & Compliance business. In this Product Marketing Director role you’ll be responsible for development and execution of the global marketing strategy for the Risk & Compliance business. Working in tandem with key stakeholders on the product, proposition, and sales teams, you’ll create marketing plans and implement strategies to drive accelerated growth and support retention efforts. You’ll work closely with the B2B marketing team to execute product awareness campaigns and industry marketing efforts. You will report to the VP of B2B Product Marketing who is based in New York City. Three days a week in our London Bridge office is required. YOU WILL Collaborate cross-functionally with Marketing, Sales, Product, and the Business Proposition team to help craft a comprehensive marketing strategy that drives brand awareness, enhances reputation, strengthens customer relationships, and boosts retention across key business segments for the Risk & Compliance business. Lead segmentation, messaging, and value proposition development for Risk & Compliance products, including newly launched products, such as Dow Jones Risk Journal, ensuring clear, compelling communication tailored to target audiences. Design and execute product-specific campaigns that directly align with business goals, while effectively communicating campaign plans, progress, and results to key stakeholders and leadership, ensuring marketing initiatives are closely tied to revenue growth targets. YOU HAVE The willingness to work in our London Bridge Street office 3 days each week At least 12 years of progressively responsible marketing experience including the development and execution of full funnel marketing plans / strategies, ideally within the B2B space Experience designing product-specific marketing campaigns Experience segmenting leads and using data to inform decisions Project management experience with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business, and adhere to tight deadlines in a fast-paced environment Bachelor\’s degree in Marketing, Communications, Business, or a related field; MBA a plus Risk and Compliance experience preferred Experience effectively working in a matrixed company model Strong collaboration and influencing skills #LI-HYBRID OUR BENEFITS Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put \”Reasonable Accommodation\” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Business Area: Dow Jones – CMO – Marketing Job Category: Marketing & Product Management Union Status: Non-Union role #J-18808-Ljbffr
Director, B2B Product Marketing employer: Dow Jones
Contact Detail:
Dow Jones Recruiting Team
talentresourceteam@dowjones.com
StudySmarter Expert Advice 🤫
We think this is how you could land Director, B2B Product Marketing
✨Tip Number 1
Familiarise yourself with Dow Jones' products, especially in the Risk & Compliance sector. Understanding their offerings will help you articulate how your marketing strategies can enhance their brand awareness and customer relationships.
✨Tip Number 2
Network with current or former employees of Dow Jones to gain insights into the company culture and expectations for the Director role. This can provide you with valuable information that can be used during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B marketing campaigns you've led in the past. Highlight your experience in segmentation and data-driven decision-making, as these are crucial for the role.
✨Tip Number 4
Showcase your project management skills by discussing how you've managed multiple stakeholders and tight deadlines in previous roles. This will demonstrate your ability to thrive in a fast-paced environment like Dow Jones.
We think you need these skills to ace Director, B2B Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in product marketing and campaign execution. Use specific examples that demonstrate your ability to drive growth and enhance customer relationships.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities of the Director, B2B Product Marketing position, and mention any specific achievements in similar roles.
Showcase Relevant Skills: Emphasise your project management skills and your experience in a matrixed company model. Highlight your ability to collaborate across teams and manage stakeholders effectively, as these are crucial for this role.
Research Dow Jones: Familiarise yourself with Dow Jones and its products, especially the Risk & Compliance business. Understanding their market position and recent developments will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at Dow Jones
✨Understand the Company and Its Products
Before your interview, make sure to research Dow Jones thoroughly. Familiarise yourself with their key publications and products, especially those related to Risk & Compliance. This knowledge will help you demonstrate your genuine interest in the company and its offerings.
✨Showcase Your B2B Marketing Experience
Highlight your previous experience in B2B marketing, particularly in developing and executing full funnel marketing strategies. Be prepared to discuss specific campaigns you've led and how they contributed to business growth, as this role requires a strong background in this area.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves collaborating with various teams, be ready to share examples of how you've successfully worked cross-functionally in the past. Discuss how you managed stakeholder relationships and ensured alignment on marketing strategies.
✨Demonstrate Data-Driven Decision Making
The job requires using data to inform marketing decisions. Prepare to discuss how you've used data analytics in your previous roles to segment leads, measure campaign effectiveness, and drive marketing strategies. This will show your analytical skills and ability to make informed decisions.
