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For Companies At a Glance
- Tasks: Plan and execute exciting brand activations and events to boost visibility and sales.
- Company: Join Proof Drinks, a dynamic company known for innovative alcohol brands.
- Benefits: Enjoy a competitive salary, flexible working, and travel allowances.
- Why this job: Be part of a creative team driving brand loyalty and consumer engagement.
- Qualifications: 1 year in brand activation or marketing, with strong project management skills.
- Other info: Must be willing to travel and work evenings/weekends as needed.
The predicted salary is between 28800 - 43200 £ per year.
Location: Preference for candidates based in Northern England (frequent UK-wide travel required) Department: Marketing Reporting to: Brand Manager Contract: Full-time, Permanent About the Role We are seeking a dynamic and commercially driven Brand Activation Executive to join our team on a full-time basis. This role is central to driving brand visibility, sampling, and loyalty across key on-trade and off-trade accounts, with a clear commercial focus on increasing rate of sale in priority venues. You will be responsible for planning and delivering high-impact activations that convert consumer engagement into measurable commercial outcomes. Key Responsibilities Plan, coordinate, and execute compelling brand activations, product tastings, and promotional events in alignment with brand objectives. Proactively identify activation opportunities. Develop and maintain strong relationships with on-trade partners to secure brand visibility and prime positioning. Actively drive commercial KPIs by increasing rate of sale and supporting volume growth across assigned territories. Monitor activation performance, gather data and insights, and report on ROI to inform future strategies. Ensure effective deployment and visibility of branded POS materials across all touch points. Collaborate with internal stakeholders, including the sales and marketing teams, to ensure a unified and data-driven activation approach. Candidate Profile Essential: Minimum of 1 year experience in brand activation, field marketing, or experiential marketing, ideally within the alcoholic beverages or FMCG sector . Proven understanding of the on-trade environment and how to influence consumer behaviour in these spaces. Confident in project management. Creative, able to think outside the box, producing unique and memorable events and activations. Organised, and effective at record-keeping and reporting. Strong interpersonal and communication skills with the ability to engage and influence at all levels. Commercially minded, target-driven, and results-oriented. Comfortable working evenings and weekends as required by the activation schedule. Full and clean UK driving licence and willingness to travel frequently across the UK. What We Offer Competitive salary package. Opportunities for career growth within a dynamic and expanding business. Flexible working environment, with autonomy and support. Exposure to a portfolio of innovative and high-performing alcohol brands. Travel allowance provided for work-related travel. Proof Drinks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Drinks Brand Activator employer: Proof Drinks
Contact Detail:
Proof Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Drinks Brand Activator
✨Tip Number 1
Network with professionals in the drinks and FMCG sectors. Attend industry events, trade shows, or local tastings to meet potential colleagues and learn about the latest trends in brand activation.
✨Tip Number 2
Familiarise yourself with the key players in the on-trade environment. Understanding their needs and how your skills can help them achieve their goals will make you a more attractive candidate.
✨Tip Number 3
Showcase your creativity by developing a portfolio of past activations or events you've managed. Highlight unique ideas that led to successful outcomes, as this will demonstrate your ability to think outside the box.
✨Tip Number 4
Prepare for interviews by researching the company’s brands and recent campaigns. Be ready to discuss how you can contribute to their growth and visibility in the market, aligning your experience with their objectives.
We think you need these skills to ace Drinks Brand Activator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation, field marketing, or experiential marketing. Emphasise any work you've done in the alcoholic beverages or FMCG sector, and showcase your project management skills.
Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of the on-trade environment and how you can influence consumer behaviour. Use specific examples from your past experiences to demonstrate your creativity and ability to deliver memorable events.
Showcase Your Commercial Mindset: In your application, highlight your commercial focus and results-oriented approach. Discuss how you've previously driven sales or increased brand visibility through successful activations, and include any relevant KPIs you've achieved.
Prepare for Potential Questions: Think about potential interview questions related to brand activations and consumer engagement. Be ready to discuss your strategies for planning and executing events, as well as how you measure their success and ROI.
How to prepare for a job interview at Proof Drinks
✨Showcase Your Experience
Make sure to highlight your previous experience in brand activation or field marketing, especially within the alcoholic beverages or FMCG sector. Be prepared to discuss specific campaigns you've worked on and the impact they had on sales.
✨Demonstrate Your Creativity
Since the role requires creative thinking for unique activations, come prepared with ideas or examples of innovative events you've planned. This will show your potential employer that you can think outside the box and bring fresh concepts to their brand.
✨Know the On-Trade Environment
Familiarise yourself with the on-trade environment and how consumer behaviour is influenced in these spaces. Being able to discuss trends and insights will demonstrate your understanding of the market and your ability to drive brand visibility.
✨Prepare for Questions on KPIs
Be ready to discuss how you've previously monitored activation performance and reported on ROI. Highlight your analytical skills and how you've used data to inform future strategies, as this is crucial for driving commercial success.
