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For Companies At a Glance
- Tasks: Lead innovative digital marketing campaigns across multiple channels to engage clients effectively.
- Company: Join a dynamic team focused on delivering impactful advertising solutions in a fast-paced environment.
- Benefits: Enjoy competitive pay, flexible working hours, and the chance to work with cutting-edge marketing tools.
- Why this job: Be part of a high-visibility global program that values creativity and customer engagement.
- Qualifications: Bachelor’s degree and 4+ years in marketing, with strong analytical and project management skills required.
- Other info: Opportunity to work with top-tier clients and enhance your marketing automation expertise.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK
Length: 7 Months
Start date: ASAP
Rate: £471.47 – £559.36 per day
Hours: 40 Hours per week
Role Overview
Are you skilled at building cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for our clients' target audience? Our client is looking for a Digital Marketing Manager to join our growing outbound marketing team and reach our customers, current and prospective, with stories and facts about their Ads, across various channels including email, mobile, and our Ads UI. Key to success in this role are the ability to create, manage, and analyze digital marketing campaigns, and use the results to optimize and scale. You will be responsible for building, executing, and QA’ing digital experiences and reporting on results for a high-visibility global program. The ideal candidate will be able to work at both the strategic level (generating bold and innovative ideas for growth) and the tactical level (creating and managing campaigns with marketing automation tools, analyzing customer engagement data, and solving problems). The Digital Marketing Manager should be passionate about the customer and must have proven marketing automation experience, analytical capabilities, project management skills, and the ability to multi-task and thrive in a fast-paced environment. The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, contextual, and relevant messages to customers.
Role Responsibilities
- Plan, design, and execute cross-channel marketing initiatives that drive adoption of client Ads solutions
- Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities
- Partner with program owners throughout client Ads and own the channel strategy to iterate and test different ways to communicate key messages
- Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary
- Optimize campaigns against key metrics including CTR, open rates, attribution metrics, and engagement
- Leverage in-house CRM tools to increase campaign performance
- Track industry best practices, monitor trends, and make recommendations
- Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns
Qualifications & Experience
Basic Qualifications:
- Bachelor’s degree in Business, Marketing, or related field
- 4+ years of professional marketing experience, emphasizing lifecycle or CRM marketing
- Experience building, executing, and scaling cross-functional programs or campaigns from concept to completion
- Basic SQL knowledge
- Experience using data and metrics to measure impact and identify improvements
- Analytical skills in Microsoft Excel for data review, manipulation, and analysis.
- Proficient in MS Office: Excel, Word, Access, PowerPoint
- Ability to handle ambiguity in a fast-paced environment where processes are not always clearly defined
- Agility to adapt quickly as needed
Preferred Qualifications:
- Experience in B2B, digital advertising, and ad-tech products/services
- Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools
- Strong execution capabilities with high standards in a rapidly evolving business
- Experience working cross-functionally with Sales, Product Management, Marketing, PR, Legal, and Research
- Comfortable working with both technical and non-technical individuals
- Strong understanding of SQL and data processing tools
- Experience using email, analytics, and CRM systems for targeting, segmentation, and reporting for demand generation
- Excellent written and verbal communication skills
138195 – Digital Marketing Manager employer: Career Moves Group
Contact Detail:
Career Moves Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land 138195 – Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B and ad-tech. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience with marketing automation tools like Marketo or Salesforce Marketing Cloud. Engaging with them can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to explain your role, the tools you used, and how you measured success. This will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Demonstrate your communication skills by preparing thoughtful questions for your interviewers. This shows that you're engaged and interested in how you can contribute to their team and goals.
We think you need these skills to ace 138195 – Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in cross-channel campaigns and marketing automation. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your ability to drive results. Mention specific examples of successful campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical capabilities, especially your experience with data metrics and tools like Excel. Provide examples of how you've used data to optimise campaigns and improve performance.
Highlight Communication Skills: Since strong communication is key for this role, include examples of how you've effectively communicated strategies and results to stakeholders in previous positions. This will demonstrate your ability to earn trust and collaborate across teams.
How to prepare for a job interview at Career Moves Group
✨Showcase Your Analytical Skills
As a Digital Marketing Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used data and metrics to measure campaign success and identify areas for improvement.
✨Familiarise Yourself with Marketing Automation Tools
Since the role requires experience with tools like Marketo or Salesforce Marketing Cloud, make sure you can talk about your hands-on experience with these platforms. Highlight any successful campaigns you've managed using these tools.
✨Prepare for Cross-Channel Strategy Questions
Expect questions about how you would plan and execute cross-channel marketing initiatives. Think of examples where you've successfully targeted messaging across different media and be ready to explain your thought process.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice articulating your ideas clearly and confidently, especially when discussing your strategies and results from previous campaigns. This will help you earn trust with stakeholders.
