138195 – Digital Marketing Manager

Digital Marketing Manager Location: London, UK Length: 7 Months Start date: ASAP Rate: £471.47 – £559.36 per day Hours: 40 Hours per week Role Overview Are you skilled at building cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for our clients\’ target audience? Our client is looking for a Digital Marketing Manager to join our growing outbound marketing team and reach our customers, current and prospective, with stories and facts about their Ads, across various channels including email, mobile, and our Ads UI. Key to success in this role are the ability to create, manage, and analyze digital marketing campaigns, and use the results to optimize and scale. You will be responsible for building, executing, and QA’ing digital experiences and reporting on results for a high-visibility global program. The ideal candidate will be able to work at both the strategic level (generating bold and innovative ideas for growth) and the tactical level (creating and managing campaigns with marketing automation tools, analyzing customer engagement data, and solving problems). The Digital Marketing Manager should be passionate about the customer and must have proven marketing automation experience, analytical capabilities, project management skills, and the ability to multi-task and thrive in a fast-paced environment. The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, contextual, and relevant messages to customers. Role Responsibilities Plan, design, and execute cross-channel marketing initiatives that drive adoption of client Ads solutions Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities Partner with program owners throughout client Ads and own the channel strategy to iterate and test different ways to communicate key messages Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary Optimize campaigns against key metrics including CTR, open rates, attribution metrics, and engagement Leverage in-house CRM tools to increase campaign performance Track industry best practices, monitor trends, and make recommendations Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns Qualifications & Experience Basic Qualifications: Bachelor’s degree in Business, Marketing, or related field 4+ years of professional marketing experience, emphasizing lifecycle or CRM marketing Experience building, executing, and scaling cross-functional programs or campaigns from concept to completion Basic SQL knowledge Experience using data and metrics to measure impact and identify improvements Analytical skills in Microsoft Excel for data review, manipulation, and analysis. Proficient in MS Office: Excel, Word, Access, PowerPoint Ability to handle ambiguity in a fast-paced environment where processes are not always clearly defined Agility to adapt quickly as needed Preferred Qualifications: Experience in B2B, digital advertising, and ad-tech products/services Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools Strong execution capabilities with high standards in a rapidly evolving business Experience working cross-functionally with Sales, Product Management, Marketing, PR, Legal, and Research Comfortable working with both technical and non-technical individuals Strong understanding of SQL and data processing tools Experience using email, analytics, and CRM systems for targeting, segmentation, and reporting for demand generation Excellent written and verbal communication skills #J-18808-Ljbffr