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- Tasks: Lead marketing strategy for Southern Europe, focusing on Italy, Spain, and Portugal.
- Company: Join Federated Hermes, a global leader in responsible investment management with $800.5B in assets.
- Benefits: Enjoy flexible working arrangements and a commitment to diversity and inclusion.
- Why this job: Be creative and impactful in a dynamic marketing role that drives business growth.
- Qualifications: Proven marketing experience in Southern Europe; native Italian or Spanish speaker preferred.
- Other info: We encourage applications from diverse backgrounds and offer support for candidates with disabilities.
The predicted salary is between 43200 - 72000 £ per year.
Job title – Channel Marketing Manager – 12 month FTC
Location – London
About Federated Hermes;
Federated Hermes, Inc. is a global leader in active, responsible investment management, with $800.5B billion in assets under management, as of September 30, 2023. We deliver investment solutions that help investors target a broad range of outcomes and provide equity, fixed-income, alternative/private markets, multi-asset, and liquidity management strategies to more than 11,000 institutions and intermediaries worldwide.
Our clients include corporations, government entities, insurance companies, foundations and endowments, banks, and broker/dealers. Headquartered in Pittsburgh, Federated Hermes has more than 2,000 employees in London, New York and offices worldwide. For more information, visit FederatedHermes.com
The key function of this role will be
- To set the marketing strategy for Southern Europe with a focus on Italy, Spain and Portugal
- To assist the development of marketing support for US Offshore/LatAm
- To be responsible for all marketing activity in Southern Europe including translations, websites, campaigns, events, collateral and partnerships.
- Working in close collaboration with sales and investment, travelling to our local European offices as appropriate
It will involve opportunity to add creativity, insight and value to Federated Hermes’ global marketing programme, with a particular focus on setting and delivering the marketing strategy and tactics for these channels.
Key task and responsibilities:
Channel Management
Be primary point of contact for Italy, Spain and Portugal as well as Latin America. Provide sales teams with strategic marketing plans, managing events, campaigns, media plans and budgets for the region.
Campaigns
Adapt and roll out campaigns in southern Europe to support business growth. Work with our media agency Ptarmigan to maximise ROI, drive innovation to ensure we are at the forefront of technological development. Responsible for translations into local languages as well as maintenance of regional websites. Work with PR team and local PR agencies to ensure all external communication is aligned.
Events
Manage the events programme for southern Europe, ensuring all events are executed to the highest of standards, attending to manage events in person as necessary.
Brand
Be a brand ambassador, ensuring that all marketing activity is of the highest quality and follows the brand guidelines.
Content
Manage the production of content together with both our internal content team and external content partners. Source, translate, edit and publish investment content for both digital channels and printed marketing collateral. Collate and analyse content and media MI (in-house and third party) and prepare reports to key stakeholders.
Social media
Manage the social media output (LinkedIn organic and paid) for Italy, Spain and Portugal, adapting and translating content to fit local markets, set strategy to grow new followers, increase engagement and engage sales and investment on how to optimise their own social media outreach.
Analytics
Report and check analytics for Southern European, ensuring KPIs are met and all marketing activity is cost effective.
Budget management
Manage the paid media and events budget for Italy, Spain
Minimum knowledge & experience required
- Proven experience of delivering marketing strategy in Southern Europe
- Italian or Spanish native languages skills
- In-depth knowledge of the full marketing mix with a clear understanding of the evolving and inter-related digital landscape
- Creative and driven mind set with a willingness to challenge the status quo and promote innovation
- Experience of working with social media, website design, email distribution tools and other marketing management systems
Candidate Profile:
- Excellent spoken and written English
- Knowledge of institutional and wholesale asset management in Southern Europe/LatAm
- Strong understanding and knowledge of asset management and broader capital markets
- Excellent digital, social media and analytical skills.
- Excellent writing and editing skills, with proven experience of producing campaign and investment content, including website content, email, briefs, presentations, and marketing collateral.
- Thorough understanding of the drivers for institutional and wholesale sales and the ability to develop commercially appropriate marketing campaigns and collateral.
- Able to project a positive image of the marketing team and display resilience, tenacity, and high degree of professionalism.
- Flexible, adaptable and ‘can do’ attitude
- Collaborative team player
Diversity, Equity, Inclusion and Flexible Working
We believe in genuine equality of opportunity, fairness, and respect for all applicants and aim to ensure that no current or prospective employee is subject to discrimination or treated less favourably on the basis of their disability, gender identity or expression, race, ethnicity, religion or belief, marriage or civil partnership, pregnancy and maternity, age, sex, or sexual orientation, or disability.
We understand that applicants may have different needs and expectations related to their working arrangements and are committed to a discussion on flexible working. Please raise these with your Recruitment contact to discuss what type of arrangements can work for you and the role for which you are applying.
We welcome applications from all eligible candidates, and we particularly encourage applications from qualified candidates who identify as women and/or are from a Black, Asian and Minority Ethnic background, as these groups are underrepresented throughout the financial services sector, particularly at senior levels.
We are a Disability Confident Employer and participate in the “Offer of Interview” scheme, intended to actively encourage applications from people with a disability or long-term condition and offer an interview to those who meet the minimum criteria set out within this job description. You will need to let us know if you would like to opt in to this scheme by contacting Jessica Sheehan at Jessica.sheehan@federatedhermes.com or +44 207 702 0888. You do not need to share details of your disability or long-term condition.
If you would benefit from alternative methods of applying or for workplace adjustments during the recruitment process, please also let us know by contacting Jessica Sheehan at Jessica.sheehan@federatedhermes.com or +44 207 702 0888 to discuss the support you need.
Federated Hermes | Channel Marketing Manager - 12 month FTC employer: Federated Hermes
Contact Detail:
Federated Hermes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Federated Hermes | Channel Marketing Manager - 12 month FTC
✨Tip Number 1
Familiarize yourself with the specific marketing strategies used in Southern Europe, especially in Italy, Spain, and Portugal. Understanding local market dynamics will help you demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your creativity by preparing examples of past marketing campaigns you've managed, particularly those that involved digital channels or social media. This will highlight your ability to innovate and adapt strategies.
✨Tip Number 3
Network with professionals in the asset management industry, especially those who have experience in Southern Europe. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 4
Be prepared to discuss how you would manage budgets for marketing activities. Having a clear understanding of budget management and ROI will set you apart as a candidate who can contribute to the company's financial goals.
We think you need these skills to ace Federated Hermes | Channel Marketing Manager - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel marketing, especially in Southern Europe. Emphasize any previous roles where you developed marketing strategies or managed campaigns in Italy, Spain, or Portugal.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your understanding of the asset management industry. Mention specific examples of how you've successfully executed marketing strategies and campaigns in similar markets.
Showcase Language Skills: Since the role requires native Italian or Spanish language skills, be sure to mention your proficiency clearly. If applicable, provide examples of how you've used these languages in a professional context, particularly in marketing.
Highlight Digital Expertise: Given the emphasis on digital marketing, include any experience you have with social media management, website design, and analytics tools. Provide specific metrics or outcomes from past campaigns to demonstrate your effectiveness.
How to prepare for a job interview at Federated Hermes
✨Showcase Your Regional Expertise
Make sure to highlight your knowledge of the Southern European markets, especially Italy, Spain, and Portugal. Discuss any previous experiences you have had in these regions and how they can contribute to Federated Hermes' marketing strategy.
✨Demonstrate Creativity and Innovation
Prepare examples of how you've successfully implemented creative marketing strategies in the past. Be ready to discuss how you can bring fresh ideas to the table and challenge the status quo in your approach to marketing.
✨Familiarize Yourself with Digital Tools
Since the role involves managing social media and digital content, be prepared to talk about your experience with various digital marketing tools and platforms. Highlight any specific campaigns you've managed and the results achieved through analytics.
✨Emphasize Collaboration Skills
This position requires working closely with sales and investment teams. Share examples of how you've successfully collaborated with different departments in the past, and express your willingness to work as a team player to achieve common goals.
