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For Companies At a Glance
- Tasks: Lead digital growth strategies and drive product adoption for Loqate.com.
- Company: Join GBG, a leader in identity and address verification technology.
- Benefits: Enjoy a diverse workplace with opportunities for mentorship and career growth.
- Why this job: Be part of a mission to empower genuine people digitally and make a real impact.
- Qualifications: Experience in digital marketing, product leadership, and data analysis is essential.
- Other info: This is a senior executive role with a focus on innovation and collaboration.
The predicted salary is between 72000 - 88000 £ per year.
Be among the first 25 applicants.
About GBG
Enabling safe and rewarding digital lives for genuine people, everywhere. We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us, our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About The Team
The mission of the Global Marketing team is to help businesses around the world choose Loqate as their go-to partner for location intelligence solutions, by creating the most relevant, world-class brand. As the market leader, we deliver award-winning marketing strategies, go-to-market plans, and compelling, human-based stories that enhance brand equity and maximise our revenue.
The role
As the Head of Product Digital Growth Loqate.com, you will define and execute a strategic vision to drive product adoption, user engagement, and mid to down-market expansion. Leveraging various SaaS distribution models and frameworks such as the Pirate Metrics framework (Acquisition, Activation, Retention, Referral, Revenue), you will lead cross-functional teams to deliver impactful growth initiatives for the business. Your role will involve conducting market research, managing a detailed product roadmap, and making data-driven decisions to optimize product performance. With strong leadership and communication skills, you will act as the voice of the customer, ensuring alignment with user needs and business goals, while mentoring the team to foster innovation and continuous improvement. You will bring your vast experience in product, digital growth and commercial GTM to build a sustainable digital growth portfolio for Loqate Product.
What You Will Do
- Growth Initiatives: Develop and execute growth strategies to drive product adoption, user engagement, and market expansion.
- SaaS Distribution Models: Implement and optimize various SaaS distribution models, including direct sales, freemium, free trials, channel partners, marketplaces, and self-service.
- Pirate Metrics: Utilize the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework to track and optimize key growth metrics.
- Cross-Functional Collaboration: Work closely with engineering, design, marketing, sales, and customer success teams to ensure cohesive product development and go-to-market strategies.
- Market Research: Conduct thorough market research to identify customer needs, market trends, and competitive landscape.
- Product Vision & Strategy: Define and communicate a clear product vision and strategy that aligns with Loqate's growth objectives.
- Product Roadmap: Create and manage a detailed product roadmap, prioritizing features and enhancements based on business impact and customer feedback.
- Data-Driven Decisions: Utilize data analytics to monitor product performance, identify growth opportunities, and make informed decisions.
- Customer Focus: Act as the voice of the customer, ensuring that product development is aligned with user needs and expectations.
- Stakeholder Management: Communicate effectively with stakeholders at all levels, providing regular updates on product progress and growth metrics.
- Mentorship: Lead and mentor the team, fostering a culture of continuous improvement and innovation.
What are we looking for
The core qualities that will help you thrive in this role are:
- Analytical Skills: Proficiency in data analysis and experience with tools like Google Analytics, Mixpanel, Segment or similar.
- B2B: Digital marketing experience and expertise with B2B product(s).
- Experience: Proven experience as a Product Leader, with a focus on growth and digital products. Commercial and marketing experience is a major plus for this key role.
- Technical Knowledge: Strong understanding of digital technologies, SaaS, and market trends.
- Leadership: Excellent leadership and team/people management skills, with the ability to inspire and guide cross-functional teams.
- Communication: Strong communication and presentation skills, capable of articulating complex ideas to diverse audiences.
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
Unleash your potential and be part of our mission to power safe and rewarding digital lives.
Head of Digital Growth for Loqate.com (3796) employer: Gbgroup
Contact Detail:
Gbgroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Growth for Loqate.com (3796)
✨Tip Number 1
Familiarise yourself with the Pirate Metrics framework (AARRR) as it's crucial for this role. Understanding how to apply these metrics will not only help you in discussions but also demonstrate your strategic thinking during interviews.
✨Tip Number 2
Showcase your experience with SaaS distribution models by preparing examples of successful strategies you've implemented in the past. This will highlight your practical knowledge and ability to drive product adoption.
✨Tip Number 3
Research Loqate's current market position and competitors. Being able to discuss their strengths and weaknesses will show your commitment and understanding of the industry, making you a more attractive candidate.
✨Tip Number 4
Prepare to discuss how you would lead cross-functional teams effectively. Think of specific leadership experiences where you inspired collaboration and innovation, as this is key for the Head of Digital Growth role.
We think you need these skills to ace Head of Digital Growth for Loqate.com (3796)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital growth and product management. Use keywords from the job description, such as 'SaaS distribution models' and 'Pirate Metrics', to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital growth and how your previous experiences align with Loqate's mission. Mention specific achievements that showcase your analytical skills and leadership abilities.
Showcase Data-Driven Achievements: When detailing your work history, focus on quantifiable results. For example, mention how you improved user engagement or product adoption rates through data analysis and strategic initiatives.
Prepare for Potential Questions: Anticipate questions related to your experience with B2B products and digital marketing strategies. Be ready to discuss how you've successfully led cross-functional teams and implemented growth strategies in the past.
How to prepare for a job interview at Gbgroup
✨Understand the Company Mission
Before your interview, make sure you fully grasp Loqate's mission of enabling safe and rewarding digital lives. This understanding will help you align your answers with their core values and demonstrate your commitment to their goals.
✨Familiarise Yourself with Pirate Metrics
Since the role involves using the AARRR framework, brush up on your knowledge of Acquisition, Activation, Retention, Referral, and Revenue metrics. Be prepared to discuss how you've applied these concepts in previous roles to drive growth.
✨Showcase Your Analytical Skills
Highlight your proficiency in data analysis tools like Google Analytics or Mixpanel. Prepare examples of how you've used data to inform product decisions and optimise performance, as this is crucial for the Head of Digital Growth position.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you've successfully collaborated with engineering, marketing, or sales teams to achieve a common goal. Emphasising your teamwork skills will be key.
