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- Tasks: Lead creative marketing campaigns across beauty and suncare, engaging with social media and influencers.
- Company: Join a dynamic team focused on innovative beauty tools and suncare products.
- Benefits: Enjoy a competitive salary, bonuses, and amazing perks like flexible working options.
- Why this job: Be part of a vibrant culture that values creativity and strategic thinking in marketing.
- Qualifications: 5+ years in brand marketing, especially in beauty or lifestyle, with strong digital skills.
- Other info: Opportunity to work with top agencies and lead exciting brand events.
The predicted salary is between 24000 - 36000 £ per year.
Our client is seeking a dynamic and creative Integrated Marketing Manager to join their growing team across two high-growth categories: beauty tools/accessories and suncare. In this role, you'll be the strategic and operational lead responsible for bringing 360 marketing campaigns to life, working end-to-end across all touchpoints.
Key Responsibilities:
- Brief and collaborate with social and influencer teams to drive earned, owned, and paid media strategies in line with brand positioning.
- Support in the creation of content optimised for performance across platforms like Instagram, TikTok, and YouTube.
- Liaise with external creative, PR, media, and experiential agencies to ensure campaigns are aligned and effectively executed.
- Lead the end-to-end development and execution of integrated TTL marketing campaigns across digital, social, PR, retail, influencer, and experiential.
- Translate brand strategy and product stories into compelling, channel-specific creative that connects with core and emerging audiences.
- Work alongside Management to stay within campaign timelines, budgets, and agency/vendor relationships to ensure timely and high-quality delivery.
- Lead the planning and execution of all brand led events, whether consumer, influencer or retail facing, ensuring our brands stand out in the best possible way.
Skills & Experience:
- 5+ years of brand marketing experience, ideally within beauty, personal care, or lifestyle space.
- Proven experience delivering successful 360 campaigns across TTL channels.
- Strong understanding of digital and social media platforms.
- Prior affiliations with content creators and PR agencies.
- Experience with budget management.
- Strategic thinker with a hands-on approach.
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in beauty tools and suncare. This will not only help you understand the market better but also allow you to speak confidently about how your ideas can align with current consumer interests during interviews.
✨Tip Number 2
Network with professionals in the beauty and lifestyle sectors, especially those involved in integrated marketing. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Showcase your experience with 360 marketing campaigns by preparing specific examples of past projects. Be ready to discuss how you managed budgets, collaborated with agencies, and achieved measurable results.
✨Tip Number 4
Research the company’s previous marketing campaigns and be prepared to discuss what worked well and what could be improved. This shows your genuine interest in the role and your strategic thinking capabilities.
We think you need these skills to ace Integrated Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in integrated marketing, especially within beauty or lifestyle sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of 360 campaigns. Mention specific examples of successful campaigns you've led and how they align with the company's goals.
Showcase Your Creativity: In your application, include examples of innovative marketing strategies you've implemented. This could be through case studies or links to campaigns you’ve worked on, particularly those involving social media platforms like Instagram and TikTok.
Highlight Collaboration Skills: Emphasise your experience working with cross-functional teams, including PR, media, and creative agencies. Provide examples of how you've successfully collaborated to execute integrated marketing campaigns.
How to prepare for a job interview at We Are Refyne
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of 360 marketing campaigns you've led. Highlight your role in the strategy, execution, and results, especially in the beauty or lifestyle sectors.
✨Know Your Platforms
Demonstrate a strong understanding of digital and social media platforms. Be ready to talk about how you've optimised content for platforms like Instagram, TikTok, and YouTube, and share any metrics that showcase your success.
✨Collaboration is Key
Emphasise your experience working with various teams, such as social, influencer, and PR agencies. Discuss how you ensure alignment and effective execution across all touchpoints in a campaign.
✨Budget Management Experience
Prepare to discuss your experience with budget management. Share examples of how you've successfully managed budgets in previous roles, ensuring high-quality delivery within financial constraints.
