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- Tasks: Lead marketing strategies and campaigns to promote Reading as a vibrant destination.
- Company: Join REDA, a dynamic agency dedicated to enhancing Reading's economy and visitor experience.
- Benefits: Enjoy flexible working hours, generous holiday entitlement, and a supportive team environment.
- Why this job: Make a real impact in a role that combines creativity with community development.
- Qualifications: Seeking experienced marketing professionals with strategic thinking and leadership skills.
- Other info: Part-time maternity cover role with opportunities for hybrid working.
The predicted salary is between 24000 - 35000 £ per year.
Head of Marketing – Readings Economy & Destination Agency (REDA) Head of Marketing – Readings Economy & Destination Agency (REDA) 3 days ago Be among the first 25 applicants Job Description Part time 25 Hours per week Maternity Cover (up to 12 months) Job Description Part time 25 Hours per week Maternity Cover (up to 12 months) Are you a strategic, creative, and results-driven marketing leader looking for a secure, flexible role over the next year? Join REDA (Readings Economy & Destination Agency) as our Head of Marketing and play a key role in shaping the future of one of the UKs most dynamic and fast-growing towns. As maternity cover, youll work closely with REDAs leadership team and Board of Directors to maintain momentum across key projects and campaigns. This role is ideal for a senior-level freelance marketing professional or contractor seeking a stable, part-time opportunity with purpose. About The Role This is a pivotal leadership role overseeing all marketing, communications, social media, and all campaign activity for REDA. Youll work alongside the wider team and key partners to develop and deliver innovative marketing strategies that: Drive footfall and business success in Reading town centre and support the Business Improvement Districts (BIDs) Promote Reading as a leading cultural and visitor destination Support local skills development and employment opportunities Strengthen Readings reputation as a hub for business, innovation, and investment This is a varied, hands-on role, ideal for a strategic marketing professional who is willing to get stuck in and make a difference. Youll manage our Social Media & Content Assistant, and lead on the coordination and delivery of high-impact campaigns. As a partnership organisation, youll gain valuable experience working with multiple stakeholders across a wide variety of sectors and businesses to promote Reading externally. As this is a part-time role, we are looking to be flexible in terms of working pattern this can be discussed during the interview process. What Youll Be Doing Lead and implement REDAs marketing and communications strategy Develop brand-led, integrated campaigns that raise Readings profile locally, nationally and internationally Manage a Social Media and Content Assistant Shape how Reading is seen from business growth and cultural events to tourism and local skills Act as a brand guardian for REDA and the place of Reading Readings Economy & Destination Agency (REDA) is a small but mighty team of eight passionate people, dedicated to promoting Reading as a vibrant place to live, work, visit, and do business. A private and public sector partnership, we focus on three core areas: marketing the place of Reading, attracting investment to Reading and supporting local businesses in Reading. Our mission is simple but powerful: to boost business and enhance the visitor experience in a way that improves the quality of life for all in the Reading region. Join us and be part of a team thats shaping Readings future, every day. To find out more about REDA visit: visit-reading.com/business/about-us We seek the best talent from the widest pool of people as diversity and inclusion is the key to our success. Reading Borough Council is a Disability Confident Employer and is committed to the recruitment and continued employment of people with disabilities. We support hybrid working, its important to us that working arrangements are designed to enable our employees to excel and within this role youll have the opportunity to work in a way that suits your lifestyle. As well as the colleagues that you work closely with every day, youll also be part of Team Reading, playing your personal part in making Reading a successful and vibrant place. Our values and behaviours guide how we will achieve this: Work Together as one team – work collaboratively, with each other and with our partners, and demonstrate the Team Reading values in everything we do Drive Efficiency – show initiative, be adaptable to change and put forward ideas to help improve delivery and efficiency. Take responsibility for our own learning and development and for reaching our potential Be Ambitious – be demanding of our own performance striving to be even better and be prepared to engage with and challenge leaders in a constructive and positive way Make a Difference to Reading – maintain the highest levels of customer service and be flexible and willing to provide the services needed at the time they are needed Our offer We offer a supportive environment to grow and develop your career with the opportunity to put your ideas across. Innovation and ambition is strongly encouraged, and youll get a great feel for that working in our friendly and collaborative environment. A Competitive Salary Alongside a Range Of Benefits Including Generous holiday entitlement – 25 days holiday each year plus bank holidays – rising to 33 days after 10 years\’ service, with the option to buy additional leave A wide range of flexible working opportunities Modern working environment at the Civic Offices in the heart of Reading Local Government Pension Scheme (LGPS) Life Assurance – three times your annual salary (for members of the LGPS) On-site day nursery (Kennet Day nursery) rated outstanding by Ofsted Season Ticket Loan – a loan to help with the cost of your rail or bus journey, to and from work Lease car salary sacrifice scheme allowing you to lease a brand new, greener car for three years. The monthly fee includes insurance, servicing and road tax If you would like any more information, please contact Victoria Patyra Head of Marketing REDA Closing Date: Sunday 15th June 2025 Interview Date: Week commencing 23rd June 2025 Ideally looking for a start date around week commencing 11th August 2025 Please note that the closing date is given as a guide. We reserve the right to close this vacancy once a sufficient number of applications has been received. Therefore, it is strongly advised that you complete and return your application as soon as possible to avoid disappointment. Seniority level Seniority level Director Employment type Employment type Part-time Job function Job function Marketing Industries Marketing Services Referrals increase your chances of interviewing at Reading Borough Council by 2x Get notified about new Head of Marketing jobs in Derby, England, United Kingdom . 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Head of Marketing - Readings Economy & Destination Agency (REDA) employer: Reading Borough Council
Contact Detail:
Reading Borough Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Readings Economy & Destination Agency (REDA)
✨Tip Number 1
Familiarise yourself with Reading's local economy and cultural landscape. Understanding the unique challenges and opportunities in the area will help you tailor your approach during interviews and demonstrate your commitment to promoting Reading.
✨Tip Number 2
Network with local businesses and stakeholders involved in the Reading Economy & Destination Agency. Building relationships with these key players can provide valuable insights and potentially lead to recommendations that strengthen your application.
✨Tip Number 3
Showcase your experience in leading integrated marketing campaigns. Be prepared to discuss specific examples of how you've successfully driven footfall or enhanced brand visibility in previous roles, as this aligns closely with REDA's objectives.
✨Tip Number 4
Demonstrate your adaptability and willingness to collaborate. Highlight instances where you've worked effectively within a team or across different sectors, as this role requires strong partnership skills to engage with various stakeholders.
We think you need these skills to ace Head of Marketing - Readings Economy & Destination Agency (REDA)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in leadership roles. Emphasise your strategic thinking and creativity, as these are key qualities for the Head of Marketing position at REDA.
Craft a Compelling Cover Letter: In your cover letter, express your passion for promoting Reading and how your skills align with REDA's mission. Mention specific campaigns or projects you've led that demonstrate your ability to drive footfall and business success.
Showcase Your Leadership Skills: Highlight your experience managing teams and working collaboratively with stakeholders. Provide examples of how you've successfully led marketing strategies and campaigns in previous roles.
Research REDA: Familiarise yourself with REDA's current projects and initiatives. Mention any specific strategies or ideas you have that could enhance their marketing efforts, showing that you're proactive and well-informed.
How to prepare for a job interview at Reading Borough Council
✨Understand REDA's Mission
Before the interview, make sure you thoroughly understand REDA's mission to promote Reading as a vibrant place. Familiarise yourself with their current projects and campaigns, as this will help you demonstrate your alignment with their goals during the discussion.
✨Showcase Your Strategic Thinking
As the Head of Marketing, you'll need to lead innovative marketing strategies. Prepare examples from your past experiences where you've successfully developed and implemented marketing campaigns that drove results, particularly in similar roles or industries.
✨Highlight Collaborative Skills
This role involves working closely with various stakeholders. Be ready to discuss how you've effectively collaborated with teams and partners in previous positions, showcasing your ability to work as part of a cohesive unit.
✨Prepare for Flexibility Discussions
Since this is a part-time role with flexible working arrangements, think about your preferred working patterns and be prepared to discuss them. This shows that you're proactive and willing to find a working style that suits both you and REDA.
